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戴尔上海办公室行政业务/客户中心
DELL SHANGHAI OFFICE Executive Business/Customer centre
商业空间类 体验展示中心 4606 0 2020-12-23
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作品简述
戴尔,作为世界上最先进的IT巨头之一,中国的业务一直在过去的几十年中茁壮成长。随着中国业务的快速增长,戴尔上海办公室已经扩大了好几倍,为了便于管理,戴尔决定将上海所有的办公室和实验室合并为一个总部办公室,并计划设计出一个代表前瞻性企业的形象。 为了提供更好的展示戴尔技术和产品的环境,戴尔决定增建一个行政和客户中心建立并加强与潜在客户的联系。 它提供了专属的前台,等候区,会议室,最重要的是体验中心,是整个中心的亮点。
用户价值
整个设计从起点开始就是一次有趣的探索。穿过LED照明的走廊,进入带吧台/梳化区的前台,最后进入体验中心。宽敞的大堂和充满现代感的家具为潜在客户提供一个舒适的现场。体验中心是一个向潜在客户展示戴尔技术和产品的绝佳场所,因此,必需要达到一个网络和高科技的氛围设计,展示中心里安装了巨大电视,显示器和酒吧桌作休闲讨论。LED灯也分别安装在墙上/地板上,提供真正的网络外观的感觉。
商业表现
行政/客户中心为潜在客户提供了良好的沟通渠道,不仅加强了客户关系,还增加了销售机会。与客户的关系越密切,就会带来更好的商业机会,这当然会产生积极的影响。
社会影响
行政/客户中心为戴尔的设计树立了新的标准。新的设计语言的加上新材料(LED照明和钛金属)的应用,是戴尔的首次尝试,在此设计中取得了巨大的成功。简约的设计,别致的感觉和宽敞的环境都给客户留下了很好的印象。
团队组织
该项目从立项到完工期间共有3位全职职人员参与,分别负责装饰设计、机电设计及设计总监的整体规划协调。装饰设计在项目立项之初就开始跟进,提供设计方案与客户进行实时沟通联系,以便快速进入施工阶段。在设计之初会先提供概念设计供客户选择,来确定客户的装修意向,然后会紧跟着作出3D效果图及找出所用装修材料,方便客户更直观的看到装修效果,平面布局也会同时作出调整,使之更加完善的保证客户需求及在使用时的便捷性;机电设计紧跟装饰设计,在保证办公室美观舒适的情况下,给办公室作出最佳的运行系统;在施工当中会在现场全程跟进以便随时发现问题并得到有效解决;在整个过程当中起到引导及整体把控的作用,使整个项目能有条不紊的进行,确保项目能按时完工、保证美观及质量。
流程方法
1. 该项目设计共 2000万元,历时9个月投入使用。 2. 戴尔上海办公室室内设计由DPWT设计组完成。 3. 戴尔上海办公室的具体设计流程如下: 1) 现场勘察及与业主沟通:DPWT人员通过施工现场的勘察,了解了现场的情况。通过与业主的沟通,了解业主的需求,为设计构想做准备。 2) 平面图与效果图制作:DPWT室内设计组根据现场勘察和与业主沟通的结果,先进行了平面图和效果图的制作,在内部评审完毕后,提交给业主审核,在与业主多次沟通后,得到了业主的认可。 3) 施工图的制作和装修材料的选择:根据业主认可的平面和效果图,制作施工图;由于业主的预算资金有限,室内设计组在材料的选择上下了很大的功夫,在满足设计效果的基础上,选择环保的材料。 4) 施工阶段:DPWT在此阶段,积极配合施工单位,对现场发生的有关设计方面的事情,及时解决。每周召开工程例会,发表进度报告,按现场实际情况及时更新设计图纸。 5) 竣工及投入使用:工程顺利竣工,装修效果达到了预期,投入使用时,得到了顾客的认可。
项目投入
该项目的总建设期9个月。 由于上海最新的消防报审和法定提交程序变得更严格,最终的法定提交和检查时间比以前更长,还需要延长两个月的时间才能完成。
达成情况
1. 该项目完工后,业主对装修效果、设备性能、环保、安全、工期控制等给予了充分的肯定和赞许。非常希望能再有机会与DPWT合作,已将DPWT纳入业主公司的金牌供应商名录。 2. 该项目的成功,为DPWT和 DELL将来的进一步合作做了很好的铺垫,DPWT与业主结下了非常牢固的合作关系和友谊。 3. 该项目的设计效果,在业界起到了很好的广告效益,DPWT的出色工作能力也给业主的客户留下了非常良好的印象。为DPWT在与其他公司合作的项目上提供了潜在商机。
Project Description
DELL, as one of the most Avant IT giant companies in the world, has extended its footprint in China in the past several decades. The office in Shanghai has been expanded several times following the rapid growth of business in China and DELL determines to consolidate all offices and laboratories in Shanghai into a single regional headquarter office for easy management and to project a forward-looking corporate image to the world. In order to provide a better environment to showcase Dell technology and product, an executive customer and business center is needed to bridge to connection with the valued customers. It provides an exclusive reception, waiting lounge, meeting room and most important, an experiencing centre as the highlight of the whole centre.
User Value
The whole design is a great exploration starting from the arrival point. Once pass through the LED lighted corridor and enter into the reception with bar tables/ single seater and finally go into the experience centre. The spacious environment and modern touch furniture in the lobby deliver a premier area for the esteemed client. The experiencing center is an excellent place to showcase Dell technology and product to the value customers and therefore it is designed in a cyber and Hi-tech ambience with huge TV, monitor and bar tables for leisure discussion. The LED lighting are installed at wall/floor to deliver a truly cyber look feeling.
Business Performance
The executive customer/business centre provide a very good communication channel with the valued clients, not only to strengthen the relationship, but also to increase the chance of sales promotion. The closer relationship with the client induces a better business opportunity and this will certainly have a positive effect.
Social Impact
The executive customer/business centre set a new standard of design in Dell. The new approach in design language and the application of new material (LED lighting and Titanium metal) are the first trial in Dell and turns out to be a big success. The simplity design, chic feeling and spacious environment has imprinted the customer a very good impression very much.
Team Structure
The project is in charged by three core teams including interior, E/M and QS. In the beginning, the design team will work closely with client to provide options of layout, 3D rendering, material sample to settle the design proposal. Once confirmation is granted, the project management team will work with E/M engineers and QS to have construction drawing and quotation for client approval. During construction stage, designer and engineer will closely monitor the project progress to ensure due completion. Regular and ad-hoc meeting will arrange to ensure good communication to solve site problem.
Flow
1. The construction fee is 20 million with 9-month construction time 2. The interior fitting out part of the Dell Shanghai Office is designed by DPWT Design Ltd. 3. The design process of the Dell Shanghai Office is as follows: 1) Site inspection and discussion with client: DPWT carry out site inspection to have an understanding of site condition. Communication with the client to understand their needs and prepare the onwards design concept. 2) Layout plans and renderings: According to the result of site survey and the communication with the client, DPWT then prepare the drawings and renderings with internal review. The final confirmation is granted after around 3-4 presentations. 3) Construction drawings and selection of materials: the construction drawing was prepared after the approval of layout plans and renderings by client. 4) Phasing of construction: regular site inspection is conducted in weekly basis 5) Completion of construction and opening: the final outcome receives a very positive feedback from client.
Project Investment
The overall construction period of this project is 9 months. Due to the latest FS and statutory submission procedure being strengthened in Shanghai, the final statutory submission and inspection time is longer than before and it take an additional 2 months to complete.
Project Achievements
1. The final outcome of this project receives a very positive feedback from client and the other DELL project in different locations in China adopted this new type of design approach 2. The success of this project not only enhances DPWT's status in the client side, but also underpinning a good cooperation foundation between the two parties in the future. 3. The design effect of this project, not only acts as an advertising project to showcase DPWT design ability, but also provides the potential business opportunities for DPWT in joint projects with other companies.
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