The client focused on creating healthy life products, but found that most young people currently have some prejudice against health. They believe that the current health care products are only suitable for middle-aged and elderly people. I hope that through the image design of the product, the design of the overall gift box packaging will be comfortable The main visual image is a cute little father-in-law. It breaks the conventional foot bag on the market, giving a dull and old-fashioned image, the overall image is round and full, reflecting affinity and cuteness, and bringing the brand closer to consumers. Flowers grow on the fat feet, and the design of the step by step lotus is also the function of the product. A Buddha dust and a medicine chest strengthen the identity and ability of the father-in-law. Combining the characteristics of the Shu foot male and female foot bath products with a more humorous expression, it fits the modern and young link direction. The overall packaging form is packed in a gift box of 7 days, which just meets the amount of 7 days a week; The inner packaging material is made of corn fiber, which is environmentally friendly and degradable. It has good sealing performance, does not leak the feet, and becomes transparent when exposed to water. Use highlights: When the foot bath kit is placed in water at 100 degrees Celsius, the colored guild on the kit disappears immediately (turns white); During the temperature drop, the medicinal effect gradually comes out. When the threshold is 43 degrees, the colorful cartoon Shu feet father appears again. Please enjoy it immediately.

This project focuses on functional innovation, emotional connection, and user experience. It breaks the conventional foot bag on the market, giving people a dull and old-fashioned image. The overall image is round and full, reflecting affinity and cuteness.

This project has been well received by consumers after its release. As a brand new brand, it has won the favor of consumers by virtue of the product itself.

This project changed the public's stereotyped impression of the foot bag, so that the public's feeling about the foot bag is no longer a label for middle-aged and elderly people. The playful and cute image and packaging make the young generation of consumers love the foot bag. The concept of science and technology gave Dazhong a new understanding of soaking feet;

There are 6 full-time members participating in this project. They are responsible for user survey analysis, market analysis, IP LOGO design, packaging design, medicinal material research, packaging material research, etc .

The reason why this project presents ideal results and has given the public a brand-new understanding of the foot bag is because that we conducted a lot of research during the design process. We solicit a large number of user ideas and innovation, including the problems and young people ’s expectations for the new footbag, which makes the final presentation effect beloved by users, We take into account the daily habits of most users, including the usage experience… Further optimizing the process experience of footbath.

The project took 5 months from project establishment to design delivery;

The goal of the project: to create a foot bag popular with young people, the result is consistent with the expected effect, the final result successfully broke the dull and old-fashioned image of conventional foot bag in the market. Ways of expression to fit the direction of modern young links.