作品简述
该产品是一台可以自由更换主题外壳的便携收音机，产品主要由主体内核，外壳及外观配件组成。
在人工智能大行其道、产品同质化严重的今天，我们需要一款有人文情怀和经典反主流精神的温暖产品。它不强调科技的先进，但可以找回人性的本真；它不希望霸占橱窗的流量，但可以给你一个短暂的舒适空间。本着这些近乎奢侈的原则，我们精心打造了这个产品系列。
用户价值
我们采用了外壳和主体分离的设计形式，通过使用相同的功能内芯，设计不同主题的外壳，可以为使用者提供更多的选择性，也可以通过简单的结构随时进行更换，来满足不同的场景和个人的喜好。
商业表现
通过采用相同内芯不同外壳的设计形式代替传统收音机设计形式，使产品可以以较低的成本去迅速吸引年轻用户，并扩展了更多的用户市场，这种在传统收音机领域的突破性产品形式，也为客户带来了更多的营销卖点。使该品牌在市场中迅速打开了知名度和认知度，并在市场中获得了较好的口碑传播。
社会影响
通过甄选经典的反主流文化主题来设计外壳，使传统的收音机得到了更多年轻人的关注，同时，也使这些经典的反主流文化，如胶片相机、哈雷机车、波普文化等也被再一次推广到了大众市场中。可以说该产品设计形式为市场带来了一次反主流的文艺复兴。让更多的年轻人再次关注到小众经典文化中，了解它们，吸收它们。
团队组织
该项目由企业内部团队的研发设计和洛客线上平台设计共同完成，从产品的痛点到产品的ID经历了数周去深入，同时有结构小组配合设计团队去优化产品设计。同时安排了后期的工厂对接进行手板打样制作。
流程方法
从用户的使用情境出发，以标准的机芯为基础，以用户体验为核心进行外观设计。通过搜集反主流的文化元素，将这些元素抽象并运用到外壳的设计中去，运用合理的材料搭配，最终呈现出吸引年轻人的反主流机壳。
项目投入
从项目立项到样机制作共耗时4个月左右时间，资金10万左右
达成情况
猫王音箱通过采用反主流的造型语言并运用与之契合的材质营造出一种乌托邦式的反主流审美，获得了广大用户的喜爱，用户可以根据不同的场景和个人喜好随意更换机壳，对年轻用户更有吸引力。
Project Description
The product is a portable radio that can change the theme shell freely. The product is mainly composed of main core, shell and accessories.
We need a warm product with humanistic feelings and classic anti-mainstream spirit in the era of artificial intelligence and product homogenization. It does not emphasize the advanced technology, but can find the essence of human nature; It doesn't want to hog the flow of Windows, but it gives you a temporary comfort zone. In line with these almost extravagant principles, we have crafted this product line.
User Value
We have adopted the shell and the design of the main separation form, by using the same function, the inner core shell design different themes, can provide users with more selective, can also be replaced at any time by simple structure, to meet the different scenarios and personal preferences.
Business Performance
By adopting the same filling different shell design form instead of traditional radio design, can make the product at a lower cost to attract younger users rapidly, and expand the market, the more this kind of breakthrough in the field of traditional radio products, also has brought more marketing selling point for the customer. The brand quickly opened its popularity and recognition in the market and gained a good reputation in the market.
Social Impact
Through the selection of classic counterculture theme to design casing, make traditional radio got the attention of more and more young people, at the same time, also make the classic counterculture, such as a film camera, harley-davidson, pop culture is once again has been generalized to the mass market. It can be said that the design of this product has brought about an anti-mainstream Renaissance in the market. Let more young people focus on the niche classics, learn about them, and absorb them.
Team Structure
The project is completed by the design department from enterprise and LKKER online design platform. We spent serval weeks for pain-points mining, product ID and other issues. Meanwhile, the product design had been optimized that completed by structure research team and design team. They also will work with the factory to finish the hand plate proofing.
Flow
The appearance design is based on usage scenarios of user and standard movement. By drawing on the cultural elements of counter-mainstreaming, the abstraction is applied to the design process and material matching. The final product presents a counter-mainstream style that appeals to young people.
Project Investment
The project has taken four months since its establishment. The project has entered the stage of prototyping. R&D expenditure is about 100,000 RMB.
Project Achievements
Elvis Presound creates a utopian aesthetic trend by adopting a counter-mainstream design language. Products have won the favor of the majority of users. The user can change the case at will.
用户名
{{ item.email }} {{ moment(item.meta.createAt).format('YYYY-MM-DD HH:mm:ss') }}
回复：{{ item.mentioned }} {{ item.content }}
回复