作品简述
麦咭绘本机器人是打造一款高端幼教学习机器人，希望做出一款小孩子喜欢，也满足家长审美的产品。产品整体造型设计提取麦咭可爱的IP形象进行设计，以饱满柔和的线条赋予产品可爱、圆润的气质，体现了麦咭软萌的性格。产品最大的特征是头上的两个触角，与儿童互动时可发光增加趣味性，触角用的是硅胶材质，安全、亲和力强。颜色上使用了专属的麦咭颜色芒果黄，表情上提取了麦咭的萌表情，更符合麦咭的家族元素。作为陪伴机器人符合现在儿童学习时间越来越碎片化的趋势，更加契合陪伴的概念，作为一个智能小伙伴，随时随地陪伴儿童快乐成长。
用户价值
麦咭绘本机器人是打造一款高端幼教学习机器人，产品产品整体造型设计提取麦咭可爱的IP形象进行设计，以饱满柔和的线条赋予产品可爱、圆润的气质，体现了麦咭软萌的性格。麦咭绘本机器人，陪伴孩子随心阅读，让孩子感受身临其境般精彩，同时拥有AI智能早教科技，从阅读启迪孩子的未来，拥有海量资源，是妈妈的贴心小助手。配备先进增强现实技术，在玩乐中吸收知识。麦咭绘本机器人不止读绘本，还能听，说，聊，玩，同时也是孩子的小小翻译官，中英互译，标准美式发音。内置语音识别引擎，轻松听懂孩子天马行空的表达，陪孩子聊天，唱歌，学习，和家庭亲情微聊。案件使用贴心设计，材料使用ABS+食品级硅胶材质，专为孩子设计安全的安全品质。
商业表现
“麦咭”作为湖南卫视的经典IP形象，出现在国内收视率最高的湖南电视台各大综艺节目上，本身所拥有的丰厚的市场宣传与推广渠道，助推产品迅速成为市场爆款。
社会影响
该项目改变了绘本机器人的现状,推进了学习儿童机器人行业向分体式设计方向发展
团队组织
设计方：深圳洛可可工业设计有限公司
设计师：张琼 陈德腾
流程方法
流程中我们在前期产品策略分析上，通过对竞品的研究，产品趋势分析，对用户的使用体验，操作流程等方面做了剖析，发现现有产品的问题，分析产品的发展趋势，对产品做了重新定义。
项目投入
该项目从立项到设计交付，花费了六个月的时间，团队成员对产品进行了多次修改和打磨，解决过程中遇到的问题，付出了很多心血，保证产品得以成功上市。
达成情况
做这个项目的初心是为了随时随地陪伴儿童快乐成长,快乐学习，最终的结果在这方面取得了出乎预料的表现.
Project Description
Maccard picture book robot is to create a high-end preschool learning robot, hoping to make a product that children like, but also satisfy parents' aesthetics. The overall shape design of the product extracts the cute IP image of Maccard to design, giving the product a cute and round temperament with full and soft lines, reflecting Maccard's soft and cute character. The biggest feature of the product is the two tentacles on the head, which can emit light when interacting with children to increase fun. The tentacles are made of silicone, which is safe and affinity. The color uses the exclusive mango yellow color , and the expression of the cute barley is extracted, which is more in line with the family members of the barley. As a companion robot， it is in line with the trend that children's learning time is increasingly fragmented, and more in line with the concept of companionship. As a smart little partner, they can accompany children to grow up happily anytime, anywhere.
User Value
Maccard picture book robot is to build a high-end preschool education learning robot. The overall design of the product takes the lovely IP image of maccard for design, endows the product with lovely and mellow temperament with full and soft lines, and embodies the soft and cute character of maccard. Maccard picture book robot can accompany children to read as they wish and make them feel as wonderful as they are in the real world. At the same time, it has AI intelligent early childhood education technology. It can enlighten children's future from reading and has a large number of resources. It is mother's close little assistant. Equipped with advanced augmented reality technology to absorb knowledge in play. Maccard picture book robot can not only read picture books, but also listen, speak, chat and play. Meanwhile, it is also a little translator for children, with Chinese English translation and standard American pronunciation. Built in speech recognition engine, easy to understand children's expression, chat with children, sing, learn, and chat with family. The case is designed with care. The material is made of ABS + food grade silica gel, which is specially designed for children's safety and quality.
Business Performance
As the classic IP image of Hunan Satellite TV, "maccard" appears in various variety shows of Hunan TV station, which has the highest ratings in China. It has rich marketing and promotion channels, and its products quickly become the market hot money.
Social Impact
promoted the development of the tablet industry to the split design.
Team Structure
LKK Design Co.,Ltd.Shenzhen
Designer：zhangqiong chendeteng
Flow
In the process of product strategy analysis in the early stage, through the research of competitive products, product trend analysis, user experience, operation process and other aspects, we found the problems of existing products, analyzed the development trend of products, and redefined the products.
Project Investment
The project took six months from project establishment to design delivery. The team members modified and polished the product several times, solved the problems encountered during the process, and put in a lot of effort to ensure that the product was successfully launched on the market.
Project Achievements
The initial intention of this project is to accompany children to grow up happy and happy at any time and place, and the final result has achieved unexpected performance in this respect.
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