婺源篁岭景区品牌形象设计
Wuyuan huangling scenic spot brand image design
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品牌形象
10174
2018-12-24
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作品简述
婺源是隋代(公元581-618年)的一个古镇，位于中国江西省。山区不仅给人以壮丽的景色，而且也给人以丰富的文化。这种习惯被称为“晒秋”(Shai Qiu)，将农作物长期暴露在户外保存的习惯已经成为收获的象征，被认为是“中国最美的标志”。回族风格的建筑反映了那里的山区特色、风水和美丽的地形。它的黑色瓷砖，白色和锯齿状的墙壁给小镇带来了强烈的美感和和谐。因此在设计的基础上，运用了以下特征：
1． 字体。标志采用黄灵的青字，便于识别和记忆。书法展示中国文化。3个矩形的几何形状。这些矩形源于徽州建筑被安排为汉字“之”的典型成分为绘画、应对的锯齿墙。
2． 长方形用水墨笔画出了中国水墨画的红色和橙色纹理，这是源自于立置容器“沙球”的辉煌特征。
3． 用西方的方式表达中国文化。设计理念来源于中国传统流派，以西方的方式表达，简洁的矩形和圆点组成，赋予整个设计现代感。
社会影响
目前中国景区形象大多辨识度不强，而就自身优势来说，篁岭属典型徽州古村，被誉为“最美中国符号”。用中国传统书法字体书写“篁岭”二字，增强名称识别性和记忆性，也让整体构成完整的中国水墨画卷。将中国文化标注与东方美学完美融合，达到了文化传递，展现中国文化之美的效果。
Project Description
Wuyuan is an ancient town in the sui dynasty (581-618 AD), located in jiangxi province, China. Mountains not only give people magnificent scenery, but also give people rich culture. Known as Shai Qiu, this habit of exposing crops to the outdoors for long-term preservation has become a symbol of harvest and is considered "the most beautiful symbol of China". Hui style architecture reflects its mountainous features, feng shui and beautiful topography. Its black tiles, white and jagged walls bring a strong sense of beauty and harmony to the town. Therefore, based on the design, the following features are applied:
1. Font. The logo USES the green character of huang ling, which is easy to recognize and remember. Calligraphy exhibits Chinese culture. The geometry of three rectangles. These rectangles are derived from the zigzag walls of huizhou architecture, which are arranged as the typical elements of the Chinese character "zhi" for painting and coping.
2. Rectangular ink strokes depict the red and orange texture of Chinese ink painting, which is derived from the brilliant feature of the upright container "maracas".
3. Express Chinese culture in western ways. The design concept comes from the traditional Chinese school, expressed in the western way, and is composed of simple rectangles and dots, which endows the whole design with a modern sense.
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Social Impact
At present, most scenic spots in China are not well recognized, and huangling is a typical huizhou ancient village, known as the "most beautiful Chinese symbol" in terms of its own advantages. Chinese traditional calligraphy font is used to write "huangling", which enhances the recognition and memory of names and makes the whole Chinese ink painting complete. The perfect integration of Chinese cultural labeling and Oriental aesthetics has achieved cultural transmission and demonstrated the beauty of Chinese culture.
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