良良品牌形象设计
Liangliang brand image design
产品
品牌形象
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2018-12-24
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作品简述
良良品牌是一个专注于做婴幼儿寝具产品的品牌。品牌定位是中国娈童睡眠保健用品专家。良良的产品最大特点是用植物的种子，经过特殊处理制作成枕头填充物，枕头外部使用苎麻等天然材料，具有良好透气性的同时也使产品更健康。
本次设计，良良希望重新打造全新品牌形象，体现自己的品牌特点。因此我们用柔和的线条来表现产品纤维属性，隐性又疏密有致的线条缠绕成种了的造型，和产品特点结合，并表达品牌属性。轻松的线条，摆脱了规律线条的束缚感，给人亲和力，这样的表达也好似小孩子涂鸦时，往往回出第一笔时的不规则线条感。色彩上将冷色和暖色结合，同时表达出品牌的专业感和对要幼儿爱的阿护。整体形象简洁易识别，后期应用方式及其丰富和大胆，用手绘结合场景塑造品牌无限想象力，给予品牌最鲜活的生命。
用户价值
整体设计从孩子的想象力为出发点，丰富的色彩和变幻的给予孩子无限的吸引，且手绘的场景能够调动孩子的想象能力，给予品牌更多的亲近感。
Project Description
Liangliang is the leading brand of Chinese bedding Application of young children, and Chinese baby sleep-health care products experts. The spot-feature of product is to use plant seeds as pillow stuffing, ramie and other natural materials, good air permeability so that the product is healthier. Creating a brand-new image of brand, hand - painted form to shape the unlimited imagination of the brand.
User Value
The designers expect to fully stimulate children’s imagination through products. Rich and varied colors are more attractive to children’s attention. Hand-painted makes the brand more intimate.
Business Performance
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Social Impact
Spreading the brand concept of innovation, imagination, health and life.
Team Structure
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Project Investment
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Project Achievements
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