作品简述
此产品适用于户外出游，每人配备，在山林间失去手机信号，利用对讲机原理，帮助用户时时把位置信息发给彼此。也可在危险的情况下，向外广播SOS无线电信号，利于搜救，在功能上实现了户外用品从无到有的突破，不管是功能上还是在对使用环境的要求上都体现出了goTele的创新性；设计初衷是为帮助户外团队出游组织者管理队员，也适用于宠物。整机采用高强度塑料配和防水橡胶，实现了防水、防尘、防摔，在户外安全类用品中独树一帜，让使用者安心将产品带到苛刻的环境中。
用户价值
产品适用于户外出游，每人配备，在山林间失去手机信号，利用对讲机原理，帮助用户实时把位置信息发给彼此。也可在危险的情况下，向外广播SOS无线电信号，利于搜救。主要帮助户外团队出游组织者管理队员。
商业表现
goTele体积小巧，简单的塑料件包裹核心部件，用料相对节约；针对市场上的户外旅行发烧友提供了相对可靠经济的安全保障；它的造型简约时尚，符合国际流行趋势，能迎合不同地域的用户喜好。
社会影响
此产品主要针对驴友及宠物失联问题解决，近几年此类问题社会新闻越发增多，经测试此款产品可以有效解决此类问题发生，解除安全隐患。
团队组织
该项目洛客设计平台孵化完成，从项目立项到产品的市场痛点挖掘产品ID设计都由线下策略团队及线上id设计配合完成。同时配有洛客供应链团队完成产品结构设计以及后期产品打样制作落地生产。
流程方法
接到客户需求进行产品策略制定，通过洛客线上小调查，疯狂猜等小任务深度挖掘用户痛点，并将其输出给线上id设计师共同打造。设计完成后交接与洛客供应链团队完成产品后期打样制作落地。
达成情况
通过洛客团队不屑努力与线上设计师的精心设计下，产品成果落地并交付与客户，同年斩获国际各项设计大奖，产品线上线下同时发售。受到消费者一致好评。
Project Description
The product is suitable for outdoor travel, each person is equipped with the phone signal in the mountain forest, and the principle of walkie-talkie is used to help users send the location information to each other in real time. It can also broadcast SOS radio signals in dangerous situations to facilitate search and rescue. Mainly helps the outdoor team travel organizer management team. The product is also suitable for pets. The whole machine is made of high-strength plastic with waterproof glue to achieve waterproof, dustproof and anti-fall functions. The product is unique in outdoor safety products, users trust this product in harsh environments.
User Value
The product is suitable for outdoor travel, each person is equipped with the phone signal in the mountain forest, and the principle of walkie-talkie is used to help users send the location information to each other in real time. It can also broadcast SOS radio signals in dangerous situations to facilitate search and rescue. Mainly helps the outdoor team travel organizer management team.
Business Performance
GoTele is the core component in this compact and simple plastic package. It provides a relatively reliable economic security for outdoor travel enthusiasts in the market without ever extravagant material. It is simple and fashionable, and conforms to the international fashion trend, and can cater to the user preferences of different regions.
Social Impact
This product provides solutions for outdoor and pet management, addressing the security risks of such social problems.
Team Structure
This product was launched by LKKER platform. Strategy team cooperates with online ID design that complete product projecting, planning, pain-point mining and ID design.
Flow
After client requirement accepted, the team began the product strategy development. Through LKKER online research and other channels, the team deeply explores the pain points of users. Then the information has been transferred to online ID designers. LKKER supply chain team would join the project and complete the product proofing with designers.
Project Investment
Over 5 months design and development, cost more than 100 thousand RMB.
Project Achievements
Through the unremitting efforts of LKKER and quality design of online designers, the customer is satisfied with the delivery of the product and won many international design awards. Synchronous online and offline product release, praised by consumers.
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