作品简述
很高兴能参与一个对中国白酒有期待的品牌的包装设计全过程。客户有留学海外背景，审美不同于常规白酒客户，刚开始接到项目时，最大的挑战就是如何和客户想要的有别于传统白酒调性思想上的统一。基于这个基础，我们设计中在开启方式中创造了与品牌故事的巧妙联系，经过反复的修改调整，终于达到想要的设计效果，这是有别于一般白酒盒型设计的地方。
用户价值
这个项目着重在用户体验创新的方面进行了深入地思考。创意在于从品牌名称到开启方式，都和品牌有让人心领意会的连接。“一个追爱的水手，微醺下赋诗一首：心爱的姑娘我会赢得你。在船至半海的时候，Half-Seas Over，船至半海，人已微醺。”随着盒子的打开，正面的半海笔画延续到内盒，与内盒的小船共同呈现诗句中的美好意境。
商业表现
该产品在发布后的一个月内，即便还未真正大货面世，就已经在市场预定量方面取得了斐然的成绩。品牌知名度也获得了陡然的提升，受到了广大消费者的一致期待与好评。
社会影响
该项目改变了年轻人对于当下白酒行业产品的抵触性，推动了行业向年轻化、兼容化方向发展，对中国传统酒文化发展起到了推动创新的作用。
团队组织
这个项目一共有2位全职成员参与，他们分别负责设计和供应链管理；客户方面在项目的启动阶段给予了文案构思方面的帮助。
流程方法
这个项目之所以能超越预期的目标，是因为我们在设计流程过程中严格把控、坚决执行洛可可标准，目标是宁要最好勿将就。包括项目的执行落地方面，我们也同步给予客户最大的帮助，助力产品以最优异的姿态生产面世。
达成情况
做这个项目的目标是为了通过客户的产品去建立新一代年轻人对于好白酒的认知标准，最终在盒型和瓶型设计上取得了出乎意料的表现，最大的独特性就是品牌名字内涵与在打开盒子能得到一个巧妙的呈现，盒设计本身从材质的选择到工艺的呈现，都在传统白酒的大气与国外洋酒的简约做结合，搭配契简约时尚瓶子，整体呈现达到一致想要的效果。受到了客户方面的一致好评和认同。
Project Description
I am very glad to participate in the whole process of the packaging design of a brand that is expecting Chinese liquor. The customer has a background of studying abroad, and the taste is different from that of conventional liquor customers. When the customer first received the project, the biggest challenge was how to unify the tonality of liquor with what the customer wanted, which is different from that of traditional liquor. Based on this foundation, we created an ingenious connection between the opening method and the brand story in the design. After repeated modifications and adjustments, we finally achieved the desired design effect, which is different from the general liquor box design.
User Value
This project focuses on deep thinking in terms of experiencing innovation. Creativity lies in the brand name to open the way, and the brand has a heartwarming connection. "A sailor in pursuit of love writes a poem in a tipsy state: I will win you, my beloved girl. By the time the ship was Half-Seas Over, we were already tipsy." With the opening of the box, the half-sea strokes on the front continue to the inner box, presenting the beautiful artistic conception in the poem together with the boat in the inner box.
Business Performance
Business Performance *(What is the business performance of your design?)
Within a month of its release, the product had already achieved remarkable success in terms of pre-orders, even before it was actually available in bulk. Brand awareness has also obtained a steep upgrade, by the majority of consumers of the same expectations.
Social Impact
Social Impact *(What value does your design bring to society?)
This project has changed the resistance of young people to the current liquor industry products, promoted the development of the industry in the direction of youth and compatibility, and played a role in promoting the development of traditional Chinese liquor culture.
Team Structure
There are two full-time members involved in this project, who are responsible for design and supply chain management respectively. The client helped with the copywriting in the start-up phase of the project.
Flow
The project was able to exceed expectations because of our tight control and commitment to the rococo standards in the design process, with the goal of making the best of it. Including the implementation of the project, we also give the biggest help to the customer, to help the product with the best attitude of production.
Project Achievements
Goal of this project is to through customer products to build a new generation of young people for good liquor cognitive standard, finally achieved on box type and bottle type design unexpected performance, the uniqueness of the biggest is the connotation of the brand name and the opened the box to get an ingenious, box design itself from material selection to process, all in traditional liquor atmosphere with the foreign wine contracted, tie-in simple fashion bottle, present the correspond to the desired effect. By the customer side of the unanimous praise and recognition.
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