作品简述
此款冰箱是一款模块化的组合式冰箱，用户可以根据自身需求增加不同的功能模块。设计的初衷是以情感化元素作为主题，比如随着家庭成员的增加而增加一些新的功能模块，给家庭生活增加一些温情元素和高品质感。通过简单的操作方式和即时的交互设计给用户带来良好的用户体验。
用户价值
和传统的冰箱相比，首先此款单身冰箱在体量和功能选择上更加灵活，使用者可以根据自身的需求增加功能模块，用尽可能小的空间满足个人及家庭的需求减少不必要的浪费。其次设计融入了情感化的元素，使产品中凝结着情怀。
商业表现
单身冰箱造型简约易于生产加工。简约大气的外观和模块化的冰箱除了受到年轻人的青睐，也同样适用于家庭。这种高品质的模块化产品陪伴人成长的设计思路也增加了产品的粘性和口碑。
社会影响
现在生活中存在着大量的闲置，废弃物品。当一个产品无法满足更多需求的时候，废弃它造成了资源浪费和环境污染。美的单身冰箱采用模块化的设计思路，当单一功能无法满足用户需求的时候可以增加相应的功能模块而不是丢掉换新，大大的解决了浪费和污染的问题。这种物品陪伴人成长的方式培养人们更有情怀，同时在一定程度上能够增进家庭成员的凝聚力。
团队组织
该项目洛客设计平台孵化完成，从项目立项到产品的市场痛点挖掘产品ID设计都由线下策略团队及线上id设计配合完成。
流程方法
接到客户需求进行产品策略制定，通过洛客线上小调查，疯狂猜等小任务深度挖掘用户痛点，并将其输出给线上id设计师共同打造。
达成情况
通过洛客团队不屑努力与线上设计师的精心设计下，产品交付与客户，并斩获国际多项设计大奖。
Project Description
The fridge is a modular refrigerator that allows users to add different functional modules to their needs. The original intention of the design is to use emotionalized elements as the theme, such as adding some new functional modules with the increase of family members and adding some warm elements and high quality to the family life. Through simple operation and instant interaction design, users can bring good user experience.
User Value
Compared with the traditional refrigerator, first of all, this single refrigerator is more flexible in terms of size and function selection, the user can add a function module according to their own needs, as little space as possible to meet the needs of individuals and families to reduce unnecessary waste. Secondly, the design incorporates the emotional elements, so that the product embodies feelings.
Business Performance
single refrigerator modeling simple and easy to produce processing. Simple atmosphere and modular refrigerator are popular with young people as well as families. This high-quality modular product accompanying the growth of the design ideas also increased the product's viscosity and reputation.
Social Impact
Now there is a lot of idle and abandoned goods in life. When a product fails to meet more needs, it wastes resources and pollutes the environment. Single refrigerator adopts the modular design idea of beauty, when a single function can't meet the demand of users can increase the corresponding function module rather than lost in a new, big have solved the problem of waste and pollution. This kind of article accompanies people to grow up to cultivate people more feelings, at the same time to a certain extent can enhance the family member's cohesive force.
Team Structure
This product was launched by LKKER platform. Strategy team cooperates with online ID design that complete product projecting, planning, pain-point mining and ID design.
Flow
After client requirement accepted, the team began the product strategy development. Through LKKER online research and other channels, the team deeply explores the pain points of users. Then the information has been transferred to online ID designers.
Project Investment
Over 5 months design and development, cost more than 100 thousand RMB.
Project Achievements
Through the unremitting efforts of LKKER and quality design of online designers, the customer is satisfied with the delivery of the product and won many international design awards.
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