作品简述
以拇指为设计元素的穴位按摩仪，结合人机工程学，有较好的握持感，体积刚好，方便随时携带。功能上，它的顶部采用了石墨烯加热技术对穴位起到了很好的活血作用，其次它还带有震动功能能够对穴位起到按摩作用。
用户价值
功能创新：
该按摩仪使用了石墨烯新型材料作为载体，运用热传导性能，石墨烯远红外理疗按摩能够消除疲劳，缓解压力，加快气血循环。它能够提高人体的整体免疫能力，大幅提高睡眠质量。
用户体验：
1. 两款小型电动穴位按摩仪分别要针对男性用户和女性用户的特点喜好设计，同时两者需要有一定家族化特征。
2．产品需要满足精准穴位按摩的功能，还原用拇指指压按摩穴位的舒适感和准确性。
设计创新：
1. 整体外观造型上要追求简约设计，局部震动处细节需要有凸点结构以便对穴位进行精确按摩。
2. 产品需要符合人机工程学，握持舒适。同时调节按钮的位置也要方便用户调节。
商业表现
项目发布：柳州洛客团队在4个月内，为圣美康企业从一个想法打造的按摩仪，一经上市，名声打响。2019年5月发布，小批量生产的200台穴位按摩椅在2019年第81届中国国际医疗器械（春季）博览会中售罄，一个月内订单增至16000套还在持续增长。下一步，企业也正在柳州洛客团队合作打造两款产品，分别是臀部理疗仪和颈部理疗仪。
社会影响
行业方向：穴位按摩是中医的重要组成部分，是以经络学说为基础，以按摩为主要施治，用来防病治病保健的一种手段。穴位按摩具有刺激人体特定的穴位，激发人的经络之气，以达到通经活络、调节机能的目的。传统方式时间久了后，手易酸。所以小型电动穴位按摩仪就解决了这个问题。
人群数据分析：现在人们开始追求养生保健，该产品针对使用人群是大众。但是购买者以25-40岁的消费者为主他们会买给自己用也会买给自己的父母用。他们有较强的购买能力，他们注重用户体验、对产品的外观和品质感有一定追求。
团队组织
该项目总团队达15人，相应负责了各个板块。产品总监是项目管理、以及早期的设计定位 ，及后面的设计质量管理和客户沟通。除此以外，还有研发供应链负责人管理了统筹了研发+生产部分。团队中有的人是负责外观设计的，有的人是负责软硬件开发的，有的负责结构设计，有的负责手板质量及测试，有的负责产品认证测试，有的负责模具管理，有的对接工厂小批量，有的负责包装设计及打样生产。专人管理了 宣传物料的拍摄工作。
流程方法
在执行过程中 我们衔接紧密配合，在数字化的工具下，异地联动开发。总共用4个月时间 将这款产品真正意义上的从0-1。并且在早期我们梳理计划时候，就将风险的余量考虑了在内。在这个产品诞生的过程中，陆陆续续的发生而很多风险，在遇到风险时候，我们紧急处理和决策。使得这个产品能够如期交付。
达成情况
做这个项目初心是为了能够发挥医疗健康产业在当地的实际作用，从客户一个想法外观开始，外观设计——结构设计——功能研发——材质应用——测试调整——生产面市——后期营销，每一环都严谨落实到位，结果超预期。该项目的成功完成，有利推动后面几大项目的合作，行业内的实力和名声也逐步增加了。
Project Description
With thumb as the design element, the acupoint massage instrument, combined with ergonomics, has a good grip feeling, the volume is just right, convenient to carry at any time. Functionally, graphene heating technology is applied on the top of it, which plays a good role in activating blood circulation at acupoints. Secondly, it also has a vibration function, which can massage acupoints.
User Value
Function innovation ：It uses a new type of graphene material as the carrier. Using the heat conduction property, graphene far-infrared physiotherapy massage can eliminate fatigue, relieve pressure and accelerate the circulation of qi and blood. It can improve the body's overall immunity and greatly improve the quality of sleep.
User experience：
1. Two small electric acupoint massage machines shall be designed according to the characteristics and preferences of male and female users respectively, and both of them shall have certain family characteristics.
2. The product needs to meet the function of precise acupoint massage to restore the comfort and accuracy of acupoint massage with thumb pressure.
Design innovation：
1.The overall appearance and modeling should be in pursuit of simple design, and local vibration details should have convex point structure for accurate massage of acupoints.
2.The product should be ergonomic and comfortable to hold. At the same time to adjust the location of the button to facilitate user adjustment.
Business Performance
Within four months, the Liuzhou LKKER team created a massage machine from an idea for saint meicon. Released in May 2019, 200 acupoint massage chairs produced in small quantities were sold out at The 81st China International Medical Equipment Fair (CMEF spring 2019), and orders increased to 16,000 sets within a month and continued to increase. Next, the company is also cooperating with Liuzhou LKKER team to create two products, namely hip and neck surgery respectively.
Social Impact
Acupoint massage is an important part of traditional Chinese medicine, which is based on the theory of meridians and collaterals. Acupoint massage can stimulate the specific acupoints of the human body, stimulate the qi of meridians and collaterals, and achieve the purpose of activating meridians and regulating functions. The traditional way after a long time, the hand easily acid. So the small electric acupressure machine solves this problem.
Crowd data analysis：
Now people begin to pursue health care, this product is aimed at the public. But the buyers tend to be 25-40 year olds and they buy for themselves and their parents. They have strong purchasing power. They pay attention to user experience and pursue the appearance and quality of products.
Team Structure
The total team of the project is 15 people, responsible for each sector accordingly. Product Director is project management, early design positioning, and later design quality management and customer communication. In addition, there are R&D supply chain managers who coordinate R&D + production. Some of them are responsible for appearance design, some are responsible for software and hardware development, some are responsible for structure design, some are responsible for hand board quality and testing, some are responsible for product certification and testing, some are responsible for mould management, some are responsible for docking factory small batch, some are responsible for packaging design and proofing production. Personnel managed the shooting of propaganda materials.
Flow
In the process of implementation, we work closely together and develop in different places under the digital tools. A total of four months will be spent on the real meaning of this product from 0-1. And in the early days when we sort out the plan, we take the margin of risk into account. In the process of the birth of this product, there are many risks in succession. When we encounter risks, we should deal with them urgently and make decisions. To enable the product to be delivered on time.
Project Achievements
The initial purpose of this project is to be able to play the practical role of the medical and health industry in the local area. From the appearance of a customer's idea, the design - structural design - functional development - material application - test adjustment - production market - post-marketing Each ring was strictly implemented in place and the results exceeded expectations. The successful completion of the project will facilitate the cooperation of the following major projects, and the strength and reputation within the industry will gradually increase.
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