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李良济产品包装设计
product packaging design of Li Liangji
医疗健康类 产品包装 5408 0 2019-11-07
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作品详情
中文 / English
作品简述
中药世家,百年传承。李良济是江苏省规模最大的中药饮片企业。李良济根植于中药饮片,相继成立了“李良济中药煎制服务中心”、“李良济健康产业有限公司”、“李良济国医馆有限公司”、“李良济药业有限公司”,打通中医、中药、健康养生、文化旅游的产业链条,形成了“医养购游”的业务格局。百余年来,李良济一直恪守家风祖训,坚持“以专制药,以诚为人”的经营理念,贯彻“专注、专业、诚恳、诚信”的服务宗旨,立志传承吴门医派精髓,弘扬中医药传统文化,现已获得 “国家中医药健康旅游示范基地创建单位”、“江苏省著名商标”、“江苏省名牌产品”、“国家高新技术企业”等数十项荣誉称号。李良济产品的优秀和包装的陈旧形成了鲜明的对比和矛盾,我们的任务就是让李良济品牌的形象更加符合现代审美,李良济的包装更加匹配商品自身的价值。
团队组织
总设计师:赵智峰、设计总监:吴磊、设计师:吴超轩、唐敏、王照鑫
Project Description
family of traditional Chinese medicine, a century long heritage. Li Liangji is the largest Chinese herbal medicine enterprise in Jiangsu Province. Li Liangji, rooted in Chinese herbal pieces, has successively established "Li Liangji Decoction service center", "Li Liangji Health Industry Co., Ltd.", "Li Liangji National Medical Center Co., Ltd.", "Li Liangji Pharmaceutical Co., Ltd." to open up the industrial chain of traditional Chinese medicine, traditional Chinese medicine, health preservation and cultural tourism, forming a business pattern of "medical maintenance and purchase tourism". For more than one hundred years, Li Liangji has been adhering to the family tradition and ancestral training, adhering to the business philosophy of "specializing in pharmacy and being honest", implementing the service tenet of "focus, profession, sincerity and integrity", aiming to inherit the essence of Wumen School of medicine and carry forward the traditional culture of traditional Chinese medicine. Now, he has obtained the "Founding unit of national health tourism demonstration base of traditional Chinese medicine", "famous trademark of Jiangsu Province", "Jiangsu Province" Famous brand products, national high-tech enterprises and dozens of honorary titles. The excellence of Li Liangji's products and the outmoded packaging form a sharp contrast and contradiction. Our task is to make the image of Li Liangji's brand more in line with the modern aesthetic, and Li Liangji's packaging more in line with the value of the commodity itself.
Team Structure
Chief Designer: Zhao Zhifeng, design director: Wu Lei, designer: Wu chaoxuan, Tang Min,Wang zhaoxin
Project Achievements
the promotion of the overall visual image and the new appearance of the packaging image make the products more in line with modern aesthetics and more competitive.
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