Starting from the word "Jing", the meaning of the word "Jing" extends in all directions, representing convergence, communication and connection. The shape of Lantern brocade in Suzhou flower window, combined with the meaning of well character, becomes the main body of the logo, which makes the whole logo contain the charm of Suzhou style. The four C letters are closely linked like turnbuckles, representing communication, interaction and exchange, which is also the important significance of the existence of our civic center. The overall color, green in cyan, makes the color more green and pure; orange tends to represent the enthusiasm of the sun, orange, red passionate, blue represents the technology and stability, forming the overall color system of the logo. The overall logo is simple, easy to identify and has strong ductility.

The determination of the brand image makes the civic center more visual identification, effectively attracts the crowd, and forms a good visual memory.

This brand image has won many awards and has been fully recognized by people in the industry

Art Director: Luo Zhaoxin, designer: Luo Zhaoxin, Feng Tao

The project design focuses on the previous research and analysis, deeply excavates the culture of Suzhou and the cultural connotation of the civic center from ancient times to the present, and finally summarizes the abstract graphic concept.

Design cycle: one month

While fully recognized by Party A, it has also been widely recognized by the design industry.