作品简述
日康水之韵婴儿感温浴盆采用情感化设计理念，灵感取自于鹅卵石的柔和形态，结合了鹅卵石入水时激起的层层水晕，还原了一幅儿时在溪边戏水丢石子的美好童年景象；同时，其形态也近似宝宝可爱的小脚丫，一步步陪伴宝宝健康快乐的成长。
用户价值
日康水之韵婴儿感温浴盆具有实时感温功能，方便妈妈轻松掌控水温，超大的洗浴空间，坐躺两用，适用1-6岁不同年龄段的宝宝。可拆卸式的包裹型洗浴架，更加呵护宝宝柔软的脊椎。产品采用食用级PP材料，无毒无味，安全环保。
商业表现
日康水之韵婴儿感温浴盆在上市后受到了广大消费者的青睐。上市以来，每月的销售量一直保持着18%的增长量，大大提高了日康在婴童行业的品牌知名度。
社会影响
水之韵婴儿感温浴盆展现了日康对于消费者的人性关怀，希望通过一个个优秀的产品与消费者建立深厚的情感连接。该项目为推动婴童行业的产品迭代和消费升级起到了积极的作用。
团队组织
这次项目一共有12位全职成员参与，日康的市场部和技术部成员负责现有产品的整理和功能归纳，热浪设计团队主要负责用户访谈、前期策划和方案设计。
流程方法
在项目中，我们进行了大量的用户采访和样本分析，通过情景模拟和人物画像解析，抓住了80后、90后心中溪边戏水玩闹的美好童年记忆，明确了设计意图和方向。
Project Description
The baby bathtub adopts the emotional design concept. Inspired by the soft form of cobbles, the design combines the layers of ripples that come up when the cobblestones enter the water, and restores a beautiful childhood scene of playing in the stream and throwing stones at the river.At the same time, its shape is similar to the baby's cute little feet, step by step to accompany the baby's healthy and happy growth.
User Value
In function，the baby bathtub has a real-time temperature sensing function, so that the mother can easily control the water temperature.And it has a large bath space that can sit and lie which suitable for 1-6 years of age.The detachable package bathing rack can protect your baby's soft spine. The products use edible PP materials, non-toxic, tasteless, safe and environmentally friendly.
Business Performance
The baby bathtub has been favored by consumers after its launch. Since the listing, the monthly sales volume has maintained an increase of 18%, greatly increasing the brand awareness of Rikang in the baby industry.
Social Impact
The baby bathtub reveals Rikang's human care for consumers, and hopes to establish a deep emotional connection with consumers through excellent products. The project has played a positive role in promoting product iteration and consumption upgrades in the baby industry.
Team Structure
A total of 12 full-time members participated in the project. The members of the marketing department and technical department of Rikang are responsible for the organization and function of the existing products. The Hot Design team is mainly responsible for user interviews, pre-planning and program design.
Flow
In the project, we conducted a large number of user interviews and sample analysis. Through scenario simulation and character portrait analysis, we captured the beautiful childhood memories of the fun in the 80s and 90s, and defined the design intent and direction.
Project Investment
It costs about 3 months.
用户名
{{ item.email }} {{ moment(item.meta.createAt).format('YYYY-MM-DD HH:mm:ss') }}
回复：{{ item.mentioned }} {{ item.content }}
回复