This travel hanger is designed for traveling and other outdoor usage scenarios. It can reduce the volume of products by folding and is convenient to storage.

This travel hanger can be folded for storage and multi-functional use. In the folding state, it is only one fourth of the size of the ordinary hangers.It can be said to be a necessary artifact for travel with its feature of small and does not occupy space. When unfolding, it can not only hang ordinary clothes, but also small pieces of underwear and socks. When folding, it can also be used to clamp small pieces of clothes to prevent them from being blown away by the wind.Bringing the traver hangers and take a trip without delay with worrying about the small problem of hanging clothes after washing.

Within one month after the launch of the product, the online order volume reached about 250 thousand, and the purchasing repetition rate reached 22.73%. The per capita purchasing rate was 1,397 pieces, 80% of which came from online e-commerce members. The project provides young consumers with a better choice of travel and carrying, and passes on the simple and convenient life concept.

The purpose of this project is to create a better life for the majority of people, to create a new experience of home life with the concept of "good products should be affordable". Adhere to the design as the core, product-driven, to practicality and design as a product scale, to be the pilot of the home industry.

The project is completed by the cooperation of the company and the customer, and the internal staff is responsible for the early stage of R&D design and structural assistance. It took weeks to go deep into the product's market pain points and product IDs, while a structural team worked with the design team to optimize the product. Customers are responsible for the later factory docking and merchant supply channels, opening up a whole channel from product development to shipment.

First of all, starting from the problem point of the product, to find the user's real pain point, constantly divergent focus can get better design value. Secondly, design as the main, structure as a supplement, production and process effects as the ultimate goal to collaborate to complete the project.

The project took 1 year from the establishment to the listing, about 200 thousand yuan.

The vision of the project is to become a pioneer in the home design industry. Adhere to independent design and research and development of unique design concept of home products, for Chinese consumers to truly belong to the creative home products made in China. Now, there are many excellent products that are loved by consumers, which motivates us to continue to work hard.