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马卡龙鞋擦
Macaron Shoe Rub
产品 鞋擦 4561 13 2017-07-10
点赞(9) 收藏(7)
作品详情
中文 / English
作品简述
马卡龙鞋擦的设计初衷是解决女性外出旅行擦鞋的便捷性。设计借鉴了马卡龙造型并运用了糖果配色,使产品更加时尚可爱具有亲和力,同时运用流动的表面肌理使手感的舒适度增加。这款产品颠覆了以往鞋擦单纯的工具性质,摇身一变成为时尚的一份子,让女性消费者更愿意为美丽而买单。
用户价值
马卡龙鞋擦小巧精致、美观可爱,随时随地塞入包中,不占空间,如化妆用品般称心如意,让女性对鞋擦有了新的认识和体验,让生活产生新的变化。
商业表现
淘宝关键词搜索排名靠前,具有较大的产品关注度,参与了诸多的展览得到不少的好评。
社会影响
该项目改变了传统鞋擦的工具的概念,从基本的消费观去改变了女性对鞋擦的认识,从工具转变到时尚消费品。同时也是激励了同行产业新思路的变化,从消费者出发做真正受欢迎的产品。产品采用双面的优质海绵,重复使用率高;采用天然鞋蜡,无刺激性气味,无污染。
团队组织
这个项目一共有4个成员,一位设计总监、两位高级设计师、还有一位资深结构师负责产品研发设计孵化,一个团队的设计成果。
流程方法
项目中的对每一步的细节点都由设计师去把控,不断审视产品的设计初衷,以达到最好的效果给到消费者。
项目投入
3个月
达成情况
品沐最初的目标是打开鞋擦领域所没有的市场,以这个项目去试探市场的可发展性,起到投石问路的效果,后续已经开始做升级版的鞋擦。
Project Description
The original intention of macaron shoe rub is to solve the problem of women's convenience of polishing shoes in traveling. The design learns from the macaroon modeling and uses the candy color matching. It makes the product more fashionable, lovely and affinity. Meanwhile, using the flowing surface texture increases the comfortable feelings of the hand. This product subverts the past shoe rub’s purely tool property, and suddenly becomes a part of fashion, so that women consumers are more willing to pay for beauty.
User Value
The macaron shoe rub is exquisite, beautiful and lovely.It can put into the package whenever and wherever, does not occupy a space, use like a cosmetic,which let women have new knowledge and experience of the shoe rub,and let life have a new change.
Business Performance
Products in Taobao keyword search ranks well, with a large product attention.It has received a lot of praise at many exhibitions。
Social Impact
This product subverts the past shoe rub’s purely tool property,changed the cognition of shoe rub from the basic view of consumption,switched from tools to fashionable consumer goods.At the same time, it also stimulated the change of the new ideas of the peer industry, and starting from consumers to make really popular products.And this product is made of high quality sponge with double face and it has high reuse rate. It uses natural shoes wax, no pungent odor and no pollution.
Team Structure
The project consists of 4 members,1 design director, 2 senior designers, and another senior architects,responsible for product development,all of design is resulted from the whole team.
Flow
The details of each step in the project are controlled by the designers, and the designers constantly examine the design intention of the product in order to achieve the best results to consumers.
Project Investment
3 months
Project Achievements
Pinmoo's initial goal is to open a field that the shoes market didn't reach, explore the market's viability with this project, to the waters of the subsequent effect. Pinmoo has already begun to do the upgrade of the shoe rub.
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