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Hermle时装手表
Hermle Fashion Watch
产品 手表 5198 25 2017-07-06
点赞(13) 收藏(9)
作品详情
中文 / English
作品简述
本款将成为第一批在亚太地区上市的赫姆勒手表。标志性现代设计以全新的外形与纹理呈现。针盘代替时针颠覆传统,重新定义了时间。采用20pCD纹铝板最大程度减轻了质量,并与盘面保持水平,向品牌源自包豪斯运动的工业设计灵感传承致敬。
用户价值
Hermle时装表使用的904L钢拥有极优异的抗侵蚀特性,常用于航天及化学工业领域。在表针的处理上,除了使用与表盘相同的工艺,厚度也减薄一半以保证机芯扭力。手表采用石英机芯,其余采用高级机械表的生产工艺,使得能用较低价格体验高级的手表质感,希望时尚轻奢的设计以及高端的产品质感能够满足刚步入社会收入并不高的年轻群体对时尚单品的需求。
团队组织
这个项目一共有4位全职成员参与,他们分别负责项目统筹,设计,生产及后期市场运营;客户梅华精密工业股份有限公司的生产部门在Hermle生产时介入给予生产方面的帮助,外部的尼维达制造专家也在项目的设计生产上担任了审核者的角色。
流程方法
这个项目大家之所以认为可以造成不小的市场影响是因为,寻找了非钟表行业的工业设计公司进行跨界合作,因而才会有一个不同于主流市场的手表设计,在市场推广上建立了专业的推广团队进行大流量的网络销售。
达成情况
Hermle时装表在抛弃传统手表的外观形式后设计为更适合日常生活的时尚元素,为了向现代年轻人提供更多的选择,Hermle希望手表能以时装元素形式普及至年轻群体中。
Project Description
This Hermle watch will be the first to be listed in the Asia Pacific Region.It has a brand new shape and texture design.The dial replaced the hour hand that subverted the tradition and redefined time.And the dial adopts 20pCD aluminum grain plate, reduces the quality to the greatest extent and maintains the level with the disk,all of which are tribute to the inspiration of industrial design inspired by the Bauhaus movement.
User Value
Hermle fashion watch uses 904L steel that has excellent corrosion resistance and is commonly used in aerospace and chemical industries.In the process of the watch hand,not only using the same process as the watch dial,but also reducing half of the thickness to ensure movement torque.The watch uses quartz movement and the advanced mechanical table production process,which can make people experience advanced watch textures at lower prices.Hope that fashion, light luxury design, and high-end product texture can satisfy young people’s demand for fashion goods who just steps into the society and not have that much income.
Team Structure
A total of 4 full-time members participated in the project. They were responsible for overall planning, design, production and post marketing operations。The producing department of customer Mei Hua Precision Industrial Company rendered assist in production,and manufacturing experts of NIVADA played a role of auditor on the design and production of the project.
Flow
People thought that this project can contribute to a small market impact,all because of the cross-border cooperate with an industrial design company has little experience in watch.So that there is a watch design that is different from the mainstream market,and establish professional promotion team to carry on large volume network sales in market promotion.
Project Achievements
Hermle watch adds fashion elements that more suitable for the daily life after abandoning the appearance of the traditional watch. In order to provide more choices for the modern youngsters,Hermle hopes that this watch can spread to youngsters through the fashion elements.
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