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壁挂式小白鞋擦
Wall-mount Whitening Shoe-polisher
产品 鞋擦 5671 3 2018-09-20
Like(5) Favor(4)
Details
Chinese / English
作品简述
壁挂式小白鞋擦是一套清洁(灰色),增白(绿色)的组合套装,能轻松去除污渍,让小白鞋焕然一新。本产品可以粘在墙上、门上、柜子等任何方便拿取的地方,随手一擦即可轻松出门,高效又便捷。
用户价值
小白鞋擦设计了单手拿取操作的方式,充分考虑到了用户的碎片化时间,轻轻松松就能快速完成擦鞋动作;挂在墙壁上既简洁方便,快速易找,也为家居生活增添了一抹清新的氛围。产品外观设计的灵感来自于自然中看似柔软却又坚硬的鹅卵石,小巧圆润,手感舒适,给人们在忙碌生活中带去精致简单的小美好。
商业表现
产品在上市一个月内,线上订单量达到了10万左右,采购重复率达到了23%,人均采购1163支,85%来自线上电商会员。给当下年轻人提供别致的生活方式,是我们团队一直坚持要做独具设计理念家居产品的方向。
社会影响
该项目的宗旨是为大多数人创造美好生活,以“好产品 要实惠”的理念打造家居生活的新体验,坚持以设计为核心,产品为驱动,以实用性和设计性作为产品的标尺,做家居行业的领航者。
团队组织
该项目由公司内部和客户一起合作完成,内部负责前期的研发设计以及结构辅助,从产品的市场痛点到产品ID经历了数周去深入,同时有结构小组配合设计团队去优化产品。客户负责后期的工厂对接以及商家供货渠道,打通了从产品研发到出货一整条渠道。
流程方法
从产品的问题点出发,去寻找用户使用中的真正痛点,不断发散聚焦得到更好的设计价值;其次以设计为主结构为辅,以生产和工艺效果为最终目标去共同协作完成项目。
项目投入
项目从立项到上市,花费8个月,20万左右
达成情况
该项目的愿景是成为家居设计行业的先驱,坚持自主设计研发独具设计理念的家居产品,为中国消费者带来真正属于中国制造的创意家居用品。已有很多优秀的产品广为喜爱,激励我们不断努力前行。
Project Description
This wall-mount whitening shoe-polisher is a combination suit of cleansing and whitening that can easily remove stains and make the white shoes look new.This product can be glued to walls, doors, cabinets and any other convenient place to take, easy to wipe out, efficient and convenient.
User Value
This shoe-polisher designed a one-handed take-up operation, fully taking into account the user's fragmentation time, easily and quickly complete the shoe-polishing action.This product can hang on the wall simply and conveniently,and be found fast and easily,adding a fresh atmosphere for home life. Its appearance is inspired by the soft but hard pebbles in nature, small and round, comfortable to feel, giving people in the busy life to bring delicate and simple beauty.
Business Performance
Within one month, the online order volume reached about 100,000, the purchase repetition rate reached 23%, the per capita purchase of 1163, 85% from online e-commerce members. To provide a unique way of life for young people today is the direction our team has always insisted on to do unique design concept of home products.
Social Impact
The purpose of this project is to create a better life for the majority of people, to create a new experience of home life with the concept of "good products should be affordable". Adhere to the design as the core, product-driven, to practicality and design as a product scale, to be the pilot of the home industry.
Team Structure
The project is completed by the cooperation of the company and the customer, and the internal staff is responsible for the early stage of R&D design and structural assistance. It took weeks to go deep into the product's market pain points and product IDs, while a structural team worked with the design team to optimize the product. Customers are responsible for the later factory docking and merchant supply channels, opening up a whole channel from product development to shipment.
Flow
First of all, starting from the problem point of the product, to find the user's real pain point, constantly divergent focus can get better design value. Secondly, design as the main, structure as a supplement, production and process effects as the ultimate goal to collaborate to complete the project.
Project Investment
The project took 8 months from the establishment to the listing, about 200 thousand yuan.
Project Achievements
The vision of the project is to become a pioneer in the home design industry. Adhere to independent design and research and development of unique design concept of home products, for Chinese consumers to truly belong to the creative home products made in China. Now, there are many excellent products that are loved by consumers, which motivates us to continue to work hard.
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