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佑美 Q1
UMAY-Q1
产品 智能运动器械 4509 11 2017-07-06
点赞(8) 收藏(6)
作品详情
中文 / English
作品简述
UMAY Q1跑步机以当下的智能科技化为理念,将传统的跑步机从外观到使用形式进行颠覆。Q1的外观抛弃表头(操作台)与主干的穿插关系,以一个简洁干练的曲线将各部件勾勒在一起,使整个产品更整体。表头部分在传统的基础上进行了大幅度的简化,将个性功能在与app相连进行设置,以制作符合不同人的运动计划。
用户价值
此款跑步机摒弃了传统跑步机的笨重的机械外观,运用了独特的运动曲线L的造型。大L曲线的整体趋势和比例给人以结实之感,却又不失奔跑时所拥有的的轻松,跃动感。 产品底部侧面融入了跑道轨道圆的特点,更能创造跑步时的舒适环境,加强产品本身“刚中带柔,柔中带刚”的特点。跑步机灵活的收纳结构的特点,能大大的解决用户在使用过程的不便。
商业表现
此款跑步机在发布后一段时间里,得到了很好的市场反馈,提高了运动爱好者对“健康生活,追求品质生活”的高质量生活态度肯定,在推广中起到了蝴蝶效应,更多的运动爱好者加入其中,也很好的反应公司的品牌理念。为以后做更好更高品质写下浓重的一笔。
社会影响
UMAY Q1在使用过程中完美融入当今流行的智能电子产品模块化,体现产品的与时俱进的特性,更能体现此款跑步机与其它产品的兼容性和科技感。产品的可折叠功能摆脱传统跑步机的笨重且占空间的诟病,符合现在“小空间高利用”的概念,解决了现在家庭中的空间问题。呼应了当今社会“全民运动”的口号,为构建“高品质,高安全”的健身环境增添一份活力。 跑步机融入了模块化设计,取消繁琐的操作界面板块,加入简单年轻的智能化产品。不仅仅节省了成本,更能提高产品的利用率。在使用过程中,可收拢的机械装置可以大大提高产品的灵活度,更能方便人们清理和搬运。
团队组织
这个项目一共有4位全职成员参与,他们分别负责项目主导,外观设计,生产结构与市场推广。
达成情况
该项目的起始目标是为了给广大运动爱好者创造更好的运动氛围,给运动者带去全新的视觉,人机互动模式,更享受的去跑步,去运动。最终的结果在市场反馈和运动爱好者中得到很大的反响。这个项目遵循公司全面打造安全舒适的健康运动战略,为该战略起了一个很好的开头。
Project Description
UMAY Q1 takes intelligent technologically as concept that subverted the traditional treadmill from the appearance to the way for using. The appearance of Q1 abandons the relation between the header( operations area) and the trunk,and outlines the parts with a simple and efficient curve,so that the whole product is more integrated.The head part substantially simplified on the traditional basis.And this product match personal function settings with app to make plans for different people.
User Value
The treadmill eliminates the cumbersome mechanical appearance of the traditional treadmill and uses a unique motion curve, L, for styling.The overall trend and proportion of the large L curve gives a sense of strength and not lose the easy and leaping feelings when running. The bottom of the product fits into the feature of the track circle, which can create a comfortable environment for running, and strengthen the feature of the product itself " solidness in softness, and softness in solidness".
Business Performance
This treadmill has received very good market feedback for some time after its release,improving the sports enthusiasts for "healthy life, the pursuit of quality life," a high quality of life attitude certainly.This has played a butterfly effect in the promotion,that more sports enthusiasts joined in.It's also a good response to the company's brand concept,and writes a strong pen for the future to do better and higher quality.
Social Impact
UMAY Q1 perfectly integrates today's popular modular concepts of smart electronic products in the process of using,which not only reflects its feature of keeping up with the times ,but also reflects this treadmill's sense of science and technology and compatibility with other products.The folding function of the product gets rid of the criticism that the traditional treadmill is bulky and occupies space, and conforms to the concept of "small space and high utilization", and solves the space utilization problem in the family.The product echoes the slogan of "national fitness" in today's society and adds vigor to the construction of "high quality, high safety" environment. The treadmill integrates modular design, eliminates complicated operation interface plates, and adds simple, young and intelligent products.This not only saves costs, but also improves the utilization of the product.When using the product, the mechanical device which can be folded can greatly improve the flexibility of the product, and can be more convenient for people to clean and transport.
Team Structure
A total of 4 full-time members participated in the project. They were responsible for project leadership, design, production structure and marketing.
Project Achievements
The initial goal of the project is to create a better atmosphere for sports enthusiasts, to bring new visual, human-computer interaction mode, to enjoy running, to exercise.The final result has received a great repercussions from market feedback and sports enthusiasts. The project, which follows the company's strategy of building a safe and comfortable health campaign, has made a good start for the strategy.
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