Share the cabinet with the primary platform the Crystal II, but more intelligent, use-friendly and operate easily. Also, the future seriation is allowed by the current exterior design.

Thorough thought has been given to the pain points, UI, UX and exterior design, aiming to create a whole new, intelligent and simple using experience. The upward moved inner cylinder makes clothes easily to be taken out, and the one also with a large diameter realises the large capacity. The intelligent dispenser solves the high frequence of adding detergent, and the control panel with a hign inclination angle ensures easy operation. The pure exterior and the details of window highlight the characteristics of fashion and quality.

During the three months after launch, pound achievements had obtained in market, advertising value and brand popularity. The surged sales and the enhanced brand awereness were totally contribution of users' self-conscious promotion.

Avoiding to be a inflexible machine, the design improves the intelligence and UX.

The team consistes of 12 members charging of exterior design, enigeering, product planning and market planning. The success also thank to the assistance of POC from the other interior department and their suggestions given in the beggining of project on the conceptual mordification, design review and feasibility discussion. Additionally, the participation of representative customers in the verification.

The achievements come from the collaberation, bold assumption and verification, and the strict schedule execution in process management, methods and operation.

The project took one year.

1. The target of designing an exterior with absolute competitive davantanges has been realised. Additionally, the design of screen operation and dispenser is beyond expectations. 2. The project has built a new bench in the company's strategic endeavour of creating excellent product and experience.