After nearly two years of high-end market research and high-end user interviews, we found that most high-end users feel boring in kitchen, and the boring kitchen environment reduces their happiness.In order to meet the needs of users,Haier Xinchu Smart Refrigerator propose a concept of happy kitchen. It aims to provide a brandnew happy and intelligent kitchen experience for high-end users.Xinchu refrigerator combines numerous hardware and internet companies in order to build Haier Smart Kitchen. it foreshdow that Haier will build a new family interconnection ecological circle.

Haier Xinchu Smart refrigerator is to meet the needs of users, with the concept of happy kitchen, to realize the new happiness for high-end users, and to bring the value of the wisdom kitchen experience. This project focuses on deep thinking on the refrigerator experience, equipped with 21.5 -inch high-definition screen, wi-fi IOT, the user can check internal ingredients through the high ddefinition camera. With unique ingredients management technology and third party cooperation, Xinchu refrigerator first try to provide users with one-stop purchasing service, ensure the freshness of ingredients.The refrigerator can also record food consumption data, eating habits, etc.according to the food and family recipes. After analysis these data, users will get recipes, etc. recommendation from Xinchu. That means Xinchu will provide users a complete food related ecological circle. Users could find amounts recipes from Xinchu independent cooking program and share gourmet food with friend through external camera. One more it also includes video and entertainment functions to satisfy the concept of happy kitchen. When user walks closely to the refrigerator, the touch-open and screen will light up automatically thanks to human sensor feature. It provides user emotional interaction. The refrigerator adopts high-end KMI brush techniques. The door-in-door design provides more convenient access process for users and also reduces cool air lost. The 658L extra-large space is designed to realize the dry and wet separated storage of food through elaborate internal layout organization. There is 100L temperature - variable space with 26 grades temperature to satisfy users’ extreme freshness requirement.

Haier smart fridge was officially launched at Shanghai AWE in March of 2017. It had won the first market share, first sales revenue and profitability in the range of 25000 RMB to 30000RMB within 6 months. It increase sales quota of Haier brand market. As one of flagship product in smart refrigerator catalog, it helps to promote Haier brand communication and Haier brand value.

Haier Xinchu high-end smart refrigerator provides a brand-new kitchen experience for high-end users. The Xinchu refrigerator play a detonated and leading role in intelligent refrigerator industry, promote the development of this intelligent refrigerator industry, played a basic role in Haier interconnected home construction.

With many international awards and many years of experience in refrigerator design, the designer has established a special design team. The costed two years to complete the design of high-end intelligent refrigerator. The three ID designers XiaoYuLong, Zhang Limei, lixia were in charge of the whole design. Jiang Chunhui was responsible for the project schedule control, playing the role as project director. The internal CMF team provided advice on color and material. Expert Guo guided the project ID and the final effect.

ID and CMF teams cooperation with each other and advance in parallel by haier project management platform to promote the whole project, to ensure the project progress and quality.At last the goal of best user experience and best user visual experience is achieved.

The project lasted for one year. To ensure user experience, the expense spent on market research, prototype making and refinement modeling validation was around 500 thousands yuan.

Adopting the inspiration of “happy cooking”, the product enables to provide new and smart experience for high-end users. After one year of collaborative design and development, the target plan is completed excellently and the product goes public successfully. In the ecosystem construction of smart kitchen, all kinds of internet companies rush to join this platform, which achieves unexpected performance. Thanks to the network platform and the collaboration of internet companies, the network strategy of refrigerator industry puts into practice finally.