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卡萨帝云鼎柜式空调
Casarte Yunding Free-standing Air Conditioner
提名参赛 产品 智能高端柜机 8102 0 2017-08-30
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作品详情
中文 / English
作品简述
纵向贯穿式出风口,实现更广面积送风的同时,送风系统还应用领先的空气射流技术,采用三向出风,摒弃出风格栅,使空气在出风口就进行空气融合,让使用者感到凉而不冷,暖而不燥,送风柔和,结合BNT温自平衡和干湿自控技术,自动调节室内湿度至52%的黄金湿度,解决了空调直吹不适和空调开启时空气干燥的问题。支持智能远程控制,即便不在家中也可以通过手机APP、Pad等移动终端,实现自动开关机、温度调节和空气智能优化等,自由舒适随心掌控。
用户价值
“空调病”一直困扰着很多用户,卡萨帝云鼎空调独有的BNT温自平衡技术,能够将冷风和自然风混合后再出风,不仅送风量是普通柜机的1.2倍,而且出风温度更舒适,可有效解决制冷时冷风太凉容易感冒的问题,引领了空调行业出风方式的变革;干湿自控技术可实现室内干湿度的双向智控,湿度低自动加湿,湿度高自动除潮,确保恒定52%的黄金湿度。
商业表现
"卡萨帝云鼎空调在2016年6月至2016年12月期间,全球销量达到20000套,新增销售额约32000万元,新增利润约8000万元。 经济效益的计算依据: 销售数据:国内零售均价16000人民币/台 产品盈利率25% 销量:中国市场一年20000套
社会影响
"制冷剂采用R410A无氟冷媒,减少对臭氧层的破坏,让空调更环保;集尘模块采用RFD可重复使用材料,无耗材设计,节能环保。 卡萨帝云鼎空调不仅仅是一款产品、一款空调,而是空调界理念的一次全新变革,打破了行业旧局限,以鼎级品质引领空调行业进入人体舒适学领域,为用户鼎力构建前所未有的空气生态养护体验。
团队组织
这个项目一共有3位成员(刘为,谢梦瑶,李剑波)参与,负责整个设计流程。
流程方法
这个项目之所以能够达到预期的目标,是因为流程中在前期概念阶段,大胆假设,大胆创新。同时在每个阶段力求极致,勇于挑战,创造了一个极致的设计。
项目投入
"投入分析:市场调研投入500万元,产品开发投入2500万元 产出分析: 利润额=16000*20000*25%=8000万元 净利润=8000-500-2500=5000万元 两年内投资收益率=5000/3000=166%"
达成情况
"1.该项目的目标是针对高端人群市场,设计具有绝对行业竞争力的健康生态空调。在项目成员不懈的努力下,最终产出集外观、性能、品质于一身的适合高端用户的产品,并达成市场份额第一。 2.这个项目是为了遵循公司打造极致产品,打造极致体验的大战略。此产品的上市打破了空调市场旧的桎梏,建立全新格局;为高端用户缔造所需所想的生态养护艺术,对公司“打造极致产品,打造极致体验”的大战略是一次质的的推动。
Project Description
The longitudinal penetration outlet without wind grille realises a wider area of soft air supply. And the leading air jet technology adopting multiple directional air distribution allows air flow to mix with the air in the room, thus let the user feel cool but not freezy, warm but not dry. Combined with BNT temperature self-balancing and humidity self-control technology, the humidity of the indoor humidity is automatically adjusted to 52% , solves the air drying problem and avoides the uncomfort being blown straightly. Support intelligent remote control, even are not in the home users also can control through the phone APP, Pad.
User Value
The unique BNT temperature self-balancing technology can mix cold wind and natural wind before distribution. With this technology innovatively, air volume can be achieve 1.2 times of ordinary one, also, the temperature is more comfortable which can effectively solve the problem of freezy wind. The humidity self-control technology can realize the bidirectional intelligent control of indoor humidity, ensures the constant gold humidity of 52%.
Business Performance
The global market sales achieved 20000 during the June to December of 2016, with increasing revenue 320 million and new profit around 80 million. Reference: domestic average retail price: 16000 RMB/set earnings yield: 25% sales volume: 20000 sets/year in domestic market
Social Impact
The refrigerant uses R410A non-fluorine refregrant to reduce the damage to the ozone layer and make air conditioning more environmental friendly.By using the RFD reusable materials insteading of consumables, the dust collecting module make the production energy-saving and environmental protective. Casarte Yunding Air Conditioner is a conceptual revolution in the industry, insteading of a product solely. It has broken the industry's existing limitation, led the industry into a new field, and built an unprecedented air ecological conservation experience for users.
Team Structure
3 members (Li Jianbo, Liu Wei and Xie Mengyao) in this team are charging of the whole design process.
Flow
The reason why the project can achieve the expected goal, because of all the team members dare to bold innovate in the early concept stage. At the same time, they brave to face challenge and create an excellent design in every stage.
Project Investment
投入分析:市场调研投入500万元,产品开发投入2500万元 产出分析: 利润额=16000*20000*25%=8000万元 净利润=8000-500-2500=5000万元 两年内投资收益率=5000/3000=166% Input Analysis: market research 5 million, development 25 million Output Analysis: Revenue=16000*20000*25%=80,000,000 Profit=8000-500-2500=50,000,000 ROI in 2 years=5000/3000=166%
Project Achievements
1. The goal of this project is to design a healthy ecosystem air conditioner with high competitiveness for high-end market.With the unremitting efforts of the project members, the eventual product is suitable for high-end users with the appearance, performance and quality, and had the largest market share. 2. The project has built a new bench in the company's strategic endeavour of creating excellent product and experience.This design breaks the old shackles of the air conditioning market and set up a new pattern.It is a great effect to promote the strategy of "creating excellent product and experience"and create a ecological art for the high-end users.
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