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“明月海洋生活家”品牌店面形象设计
Image Design Of The Marine Life
提名参赛 产品 包装设计 6443 0 2017-07-27
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作品详情
中文 / English
作品简述
【纯净的海洋 健康的家】纯净的海洋 纯净的海洋带给人类最精华的馈赠——优质海洋生物原生态的精髓, 凝结成涵盖生活各方面的高品质产品和最贴心的保护, 为生命提供健康源动力,满足我们对于纯净的追求。 健康的家 家人的健康,是我们最关心的,健康的家,是我们对家人健康最好的守护。 高品质的涵盖生活各方面的海洋产品,全方位打造健康的家, 让家成为我们最爱的人和自己的健康保证, 感知本真生活给我们的幸福美好,享受海洋健康生活新方式。
用户价值
健康的家 家人的健康,是我们最关心的,健康的家,是我们对家人健康最好的守护。 高品质的涵盖生活各方面的海洋产品,全方位打造健康的家, 让家成为我们最爱的人和自己的健康保证, 感知本真生活给我们的幸福美好,享受海洋健康生活新方式。
商业表现
截止2017年初明月生活家连锁店多家落地店的实施得到各地合作伙伴的热情参与,大家纷纷响应,燎原之势的星星之火已经燃起。 明月海藻集团近半个世纪以来专注于海洋生物资源的深度开发和综合应用,形成了“一棵海藻做成一个健康大产业”的发展模式;作为明月海藻集团战略思想指导下主推的商业模式,遍布全国的多家生活家连锁店铺的成立也体现出公司在实施全面转型升级的同时,没有摒弃过去的发展模式,而是建立在对海藻、海洋资源深耕和继承的基础上,从而打造成一个大健康产业的行业标杆。
社会影响
明月海洋生活家作为明月集团新战略思想指导下主推的商业模式,依托集团强大的全方位支持,立足当下,以全产业链的产品构建为目标,以全球视野为消费者提供产品和服务,让更多的人享受纯净海洋给予我们的健康馈赠,为全球消费者提供源自海洋的健康产品,为全球消费者提供海洋健康生活新方式。
团队组织
第一设计人:李曦 其他设计人:王渊
流程方法
明月海洋生活家作为明月集团新战略思想指导下主推的商业模式,依托集团强大的全方位支持,立足当下,以全产业链的产品构建为目标,以全球视野为消费者提供产品和服务。
项目投入
知行天下品牌策划,为品牌持续成长提供服务10年有余。在知行天下品牌策划经历过的企业中,我们曾通过梳理品牌定位、打造行业内唯一的差异化强势卖点,3年内将企业由年产值8000万扶持到3个亿。截止2017年初明月生活家连锁店多家落地店的实施得到各地合作伙伴的热情参与, 明月海藻集团近半个世纪以来专注于海洋生物资源的深度开发和综合应用,形成了“一棵海藻做成一个健康大产业”的发展模式
达成情况
截止2017年初明月生活家连锁店多家落地店的实施得到各地合作伙伴的热情参与,大家纷纷响应,燎原之势的星星之火已经燃起。 明月海藻集团近半个世纪以来专注于海洋生物资源的深度开发和综合应用,形成了“一棵海藻做成一个健康大产业”的发展模式;作为明月海藻集团战略思想指导下主推的商业模式,遍布全国的多家生活家连锁店铺的成立也体现出公司在实施全面转型升级的同时,没有摒弃过去的发展模式,而是建立在对海藻、海洋资源深耕和继承的基础上,从而打造成一个大健康产业的行业标杆。
Project Description
[pure ocean health home] pure marine pure ocean to the essence of human essence -- the gift of high-quality marine ecological protection, condensed into covering all aspects of life with high quality products and the most intimate, healthy source of power for life, we meet for a pure pursuit. The health of every family is our biggest concern. A healthy home is the best guardian of our family's health. High quality in all aspects of life covers the full range of marine products, to create a healthy home, let the home become our favorite people and their health guarantee, good perception of the true life give us happiness, enjoy the new way of life, the health of the ocean.
User Value
The health of every family is our biggest concern. A healthy home is the best guardian of our family's health. High quality in all aspects of life covers the full range of marine products, to create a healthy home, let the home become our favorite people and their health guarantee, good perception of the true life give us happiness, enjoy the new way of life, the health of the ocean.
Business Performance
By early 2017 the implementation of the home life of a number of chain stores to get around the partner shop floor enthusiasm. We have response, sparks of fire Liaoyuanzhishi have rekindled. And the comprehensive application of the depth of the development of seaweed Moon Group for nearly half a century focused on marine biological resources, the formation of a "tree made of seaweed development model of a large health industry"; as the bright moon seaweed group under the strategy of pushing the main business model, set up all over the country more than the home life of chain stores also reflects the the company in the implementation of the comprehensive transformation and upgrading at the same time, did not abandon the development pattern of the past, but based on algae, marine resources and deep inheritance, so as to create a healthy industry benchmark.
Social Impact
The marine life as new moon group strategy under the guidance of the main push of the business model, relying on the group's strong support for the full range, based on the present, to build the whole industry chain products as the goal, with a global vision to provide consumers with products and services, to let more people enjoy the gift of our pure ocean health, provide from marine health products for the global consumer, provide a new way of life for the global ocean health consumers.
Team Structure
Chief designer: Xi Li Other designers:Yuan Wang
Flow
The marine life as new moon group strategy under the guidance of the main push of the business model, relying on the group's strong support for the full range, based on the present, to build the whole industry chain products as the goal, with a global vision to provide consumers with products and services.
Project Investment
"Zhixingtianxia " brand planning, brand growth continued to provide services for more than 10 years. In the "know the world" brand planning experience of enterprises, we have combed brand positioning, to create the industry's only differentiated strong selling point, 3 years from the annual output value of 80 million to 3 hundred million.By early 2017 the implementation of the home life of a number of chain stores to get around the partner shop floor enthusiasm. The comprehensive application of the depth of the development of seaweed Moon Group for nearly half a century focused on marine biological resources, the formation of a "tree made of seaweed development model of a large health industry".
Project Achievements
By early 2017 the implementation of the home life of a number of chain stores to get around the partner shop floor enthusiasm. We have response, sparks of fire Liaoyuanzhishi have rekindled. And the comprehensive application of the depth of the development of seaweed Moon Group for nearly half a century focused on marine biological resources, the formation of a "tree made of seaweed development model of a large health industry"; as the bright moon seaweed group under the strategy of pushing the main business model, set up all over the country more than the home life of chain stores also reflects the the company in the implementation of the comprehensive transformation and upgrading at the same time, did not abandon the development pattern of the past, but based on algae, marine resources and deep inheritance, so as to create a healthy industry benchmark.
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