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竹帕 原生布感竹纸
BAMBUPA
提名参赛 产品 包装设计 4964 0 2017-07-27
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作品详情
中文 / English
作品简述
竹帕 原生布感竹纸, 品牌超级符号:竹元素,知行天下产品策略:策划一款好卖的产品,在产品上进行创新产品品类,打造生活用纸行业,细分市场中的强势单品,为产品做一个好品牌,通过研究分析消费习惯、消费痛点、消费心理、浅层消费意识等方面内容,来进行品牌命名和差异化产品卖点的诉求。
用户价值
竹帕作为知行天下品牌策划在生活用纸行业内第一个操作的全新品牌。设计师通过深度的市场调查发现目前因开车时拿纸或开车时被纸巾遮挡了视线引发事故不在少数,而现在纸业市场并没有针对汽车市场研发设计。在知行天下通过与客户深入沟通,同时结合目前整体生活用纸行业大环境之下,策划设计了此款造型可放于车体饮水杯处,方便驾驶员安全拿取的这样一款造型独特的车载用抽纸。
商业表现
服务客户作为一家创业性新生企业,知行天下根据其自身产品特性着力打造竹元素原生布感竹纸,强化消费者心智印记,商品经微商城试运行期间突破单日单品销量达到23238件。目前产品已在部分卖场落地销售,终端市场销售效果理想。
社会影响
服务客户作为一家创业性新生企业,知行天下根据其自身产品特性着力打造竹元素原生布感竹纸,强化消费者心智印记。
团队组织
第一设计人:李曦
流程方法
竹帕作为知行天下品牌策划在生活用纸行业内第一个操作的全新品牌。设计师通过深度的市场调查发现目前因开车时拿纸或开车时被纸巾遮挡了视线引发事故不在少数,而现在纸业市场并没有针对汽车市场研发设计。在知行天下通过与客户深入沟通,同时结合目前整体生活用纸行业大环境之下,策划设计了此款造型可放于车体饮水杯处,方便驾驶员安全拿取的这样一款造型独特的车载用抽纸。
项目投入
知行天下品牌策划,为品牌持续成长提供服务10年有余。在知行天下品牌策划经历过的企业中,我们曾通过梳理品牌定位、打造行业内唯一的差异化强势卖点,3年内将企业由年产值8000万扶持到3个亿。
达成情况
服务客户作为一家创业性新生企业,知行天下根据其自身产品特性着力打造竹元素原生布感竹纸,强化消费者心智印记,商品经微商城试运行期间突破单日单品销量达到23238件。目前产品已在部分卖场落地销售,终端市场销售效果理想。
Project Description
Bamboo,brand sense of super symbol elements, strengthen the consumer mind marks a strong single Pinzhu, vehicle paper knowing and world product strategy planning for innovation of products in the product to create living paper industry segments of the market in a strong single product line of the world known brand strategy a good brand of consumer habits, the consumer pain points, consumer psychology, consumer awareness and other aspects of the shallow layer through the research as a product to sell products, brand naming and differentiated products selling demands.
User Value
Bamboo handkerchief as "know the world" brand planning in the living paper industry, the first operation of brand new. Designers through in-depth market research found that the current driving or driving paper or paper towels were blocked from the line of sight, causing a small number of accidents, and now the paper market is not aimed at the automotive market research and design. In the unity of the world through in-depth communication with customers, combined with the current overall living paper industry environment, planning and design of the model can be put on the body of drinking cup, paper use a convenient and safe driver to take such a unique vehicle.
Business Performance
Customer service as a start-up of new enterprises, the unity of the world according to its own characteristics to create products of bamboo elements of native cloth sense of bamboo paper, strengthen the consumer mind imprint, commodities by micro mall during the test run through single day single product sales reached 23238. At present, the product has been sold in some stores, and the terminal market is ideal.
Social Impact
Customer service as a start-up of new enterprises, the unity of the world according to its own characteristics to create products of bamboo elements of native cloth sense of bamboo paper.
Team Structure
Chief designer: Xi Li
Flow
Bamboo handkerchief as "know the world" brand planning in the living paper industry, the first operation of brand new. Designers through in-depth market research found that the current driving or driving paper or paper towels were blocked from the line of sight, causing a small number of accidents, and now the paper market is not aimed at the automotive market research and design. In the unity of the world through in-depth communication with customers, combined with the current overall living paper industry environment, planning and design of the model can be put on the body of drinking cup, paper use a convenient and safe driver to take such a unique vehicle.
Project Investment
"Zhixingtianxia " brand planning, brand growth continued to provide services for more than 10 years. In the "know the world" brand planning experience of enterprises, we have combed brand positioning, to create the industry's only differentiated strong selling point, 3 years from the annual output value of 80 million to 3 hundred million.
Project Achievements
Customer service as a start-up of new enterprises, the unity of the world according to its own characteristics to create products of bamboo elements of native cloth sense of bamboo paper, strengthen the consumer mind imprint, commodities by micro mall during the test run through single day single product sales reached 23238. At present, the product has been sold in some stores, and the terminal market is ideal.
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