作品简述
【寻见自然】行走在路上寻见自然美好之物 深入大西北腹地 穿行于高原之上、纯净之域 寻见中国最原生、最自然、最有机的好油 只为遵循自然法则 呈现事物最美好、最纯粹的本原 【超有机亚麻籽油】 献给这片我深爱着的土地和这里质朴的人们 西北高寒的黄土高坡 有高有低、沟沟壑壑 超有机的生长环境 在这片质朴纯粹的土地上 生在着一种被誉为 『植物脑黄金』的原始油料作物。
用户价值
产品推向市场后得到消费群体的关注，特别是在孕妇全体中得到了极好口碑。
商业表现
随着销量的增长，亚麻籽油的竞争逐渐演变为原料之争。
社会影响
目前以网络推广为主， 随着经济发展，人们更加注重养生，亚麻籽油富含的营养成分得到人们的认可，选择购买此款亚麻籽油的人群也越来越多。
团队组织
第一设计人：李曦
其他设计人：王渊、张亮、张旭
流程方法
通过十年来食品行业的品牌策划经验，我们首创“浅层消费意识“理论，通过产品半步升级、消费者的消费痛点、打造品牌超级符号等行之有效的策略手段，通过品牌的力量为客户提升品牌气质和产品销量。
项目投入
知行天下品牌策划，为品牌持续成长提供服务10年有余。在知行天下品牌策划经历过的企业中，我们曾通过梳理品牌定位、打造行业内唯一的差异化强势卖点，3年内将企业由年产值8000万扶持到3个亿。
达成情况
产品推向市场后得到消费群体的关注，特别是在孕妇全体中得到了极好口碑。当前亚麻籽油主要的营销模式有：电商和直销。目前以网络推广为主， 随着经济发展，人们更加注重养生，亚麻籽油富含的营养成分得到人们的认可，选择购买此款亚麻籽油的人群也越来越多。
Project Description
[Xunjianziran] natural walking on the road to find the natural beauty of the deep northwest hinterland through over the plateau, the pure domain found Chinese most original, the most natural and organic oil only to follow the laws of nature is the most beautiful thing, the most pure organic flaxseed oil origin [Flax seed oil] for this piece I love this land and plain people in northwest of the Loess Plateau, ravines ultra high and low organic growth environment in this piece of pure land in plain on a plant known as "brain gold" of the original oil crops.
User Value
Products to the market after the attention of consumer groups, especially in pregnant women in the community has received a good reputation.
Business Performance
With the increase of sales volume, the competition of linseed oil has gradually become the competition of raw materials.
Social Impact
At present, with the development of economy, people pay more attention to health. With the development of economy, the nutritious ingredients of flaxseed oil are recognized. More and more people choose to buy this kind of flaxseed oil.
Team Structure
Chief designer: Xi Li
Other designers: Yuan Wang ,Liang Zhang ,Xu Zhang
Flow
Through ten years of the food industry brand planning experience, we first "theory of consumer awareness of" shallow, half step through the product upgrade, consumers' pain points and create effective brand strategy means super symbol, by the strength of the brand to enhance brand temperament and product sales to customers.
Project Investment
"Zhixingtianxia " brand planning, brand growth continued to provide services for more than 10 years. In the "know the world" brand planning experience of enterprises, we have combed brand positioning, to create the industry's only differentiated strong selling point, 3 years from the annual output value of 80 million to 3 hundred million.
Project Achievements
Products to the market after the attention of consumer groups, especially in pregnant women in the community has received a good reputation. At present, the main marketing models of linseed oil are: electricity supplier and direct marketing. At present, with the development of economy, people pay more attention to health. With the development of economy, the nutritious ingredients of flaxseed oil are recognized. More and more people choose to buy this kind of flaxseed oil.
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