作品简述
“探索者”塑钛杯以神舟十一号载人航天飞船发射为契机，与中华航天博物馆和中国运载火箭技术研究院合作，利用搭乘运载飞船的长征二号火箭发射后，回收的航天级纯钛，设计研发出纯钛水杯。
用户价值
探索者塑钛杯从宇宙飞船、神舟系列火箭、飞行器等元素出发，设计本款“神州返回舱”语意的水杯，寓意航天任务圆满完成。切面、镂空等造型语言，打造具有强烈科技感的饮水器具。外观简洁大气，适用于办公场所，双层金属胆+外壳隔热设计符合中国人饮水习惯，安全可靠的纯钛水杯和顶面防尘盖设计让办公饮水更健康。
商业表现
由于神舟飞船发射的特殊性，产品通过线上预售的方式进行销售，后期推出普通款进行销售。作为不可多得的航空纪念品，其典藏价值及品牌影响力的提升，都为企业注入新鲜力量。
社会影响
通过“探索者”塑钛杯的研发、生产、销售，推动了杯壶行业的发展，是钛材料在杯壶领域的应用走向了大众化，同时对航天文化的传播也产生了一定的推动意义。
团队组织
“探索者”塑钛杯从立项至产品落地，仅仅用了短短4个月的时间，这与各领域的相互协作、积极投入有着密不可分的联系。从设计创新、结构架构、材料研发及工艺成型多方向，都有着全新的突破。
流程方法
由于钛材料加工难度较高，该产品通过运用多种金属加工工艺和巧妙的结构设计手法，将创新理念得以完整实现。
达成情况
在极短的时间周期下，突破重重困难，使产品生产落地，在各方面也引起了极大的反响。同时，也通过产品推动了公司设计创新能力，物生物整体品牌价值得到了巨大提升。
Project Description
On 17 October, 2016, Shenzhou Eleven Spacecraft was launched by Long March 2 to make further preparations for China’s first space station. Therefore, we immediately seized the chance to cooperate with China Aerospace Museum and China Academy of Launch Vehicle Technology to recycle the titanium parts of the rocket and use them as the raw materials to design the titanium vacuum cup.
User Value
With inspiration from spacecraft, rocket and other flying vehicles, the Explorer Vacuum Cup takes the shape of a return capsule, symbolizing the success of China’s Shenzhou Eleven Spacecraft. The cutting and hollowing technology makes the appearance of the cup a strong attraction to space lovers.
The simple but impressive appearance is suitable for drinking in office. The combination of the titanium double wall interior, the heat insulation body and the dust-proof lid not only corresponds to the drinking habits of the Chinese but also ensures safer and healthier drinking.
Business Performance
Since the titanium can be recycled only after the launch, the Explorer Vacuum Cup was introduced to consumers with online presale. As a unique spaceflight souvenir, the cup has great collection value, which not only attracts many space lovers but also greatly increases the influence of the company.
Social Impact
The design, production and sale of Explorer Vacuum Cup have promoted the application of titanium to cups. It also helps to transmit space knowledge and cultivate interests in spaceflight.
Team Structure
It has only taken four months to put the idea of titanium vacuum cup into practice, which entails hard work and close cooperation from each member of the team. Great breakthroughs have been made in structure, materials and processing technologies.
Flow
Titanium is difficult to process, but the expectation of the designer has been perfectly achieved with the help of several metal processing techniques and an ingenious structure.
Project Investment
6 months to 1 year
Project Achievements
Various difficulties have been overcome in the process of designing and producing the Explorer Vacuum Cup. The innovation ability and the brand value of the company have been greatly strengthened.
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