作品简述
产品柔和雅致的设计语义，其灵感来源于自然圆润的鹅卵石形态。而女性温柔知性、优美典雅的独有气质，正如鹅卵石历经时间沉淀、褪去岁月棱角后，以柔情视人一般，让其沁心怡然。折叠式收纳杯的设计也通过对产品形态的雕琢、金属元素的应用、潮流色彩的追求，恰到好处的彰显着女性独有魅力。
用户价值
不锈钢材质伸缩结构，载以密闭、封水的功能需求，使其对生产工艺有着极高的要求。防摔塑料材质的应用及硅胶提绳舒适的开合方式，都体现着对用户体验的极致追求。
商业表现
不仅为消费者带来了全新的使用体验，也为企业开辟了新兴增长品类。
社会影响
通过全新的饮具设计，打开了杯壶的新兴市场，增加了用户口杯需求品类。产品采用可长期使用的304不锈钢材质，不仅健康安全，也极大的减少了用户外出一次性纸杯的使用，更加环保健康。体现了以人为本、可持续发展的设计理念。
团队组织
通过对饮具市场全新的探索，从用户前端入手，以全新的品类突破行业壁垒。通过以设计为主导，结构全程跟进，策划、市场把控的方式，完成折叠杯设计生产落地。
流程方法
传统饮具有着携带不便、体积较大、易洒漏等先天问题，而收纳式折叠杯的设计，契合了现代女性携带便捷、时尚小巧的需求同时，亦可成为随身携带的出街利器。
达成情况
打破传统饮具形式，以用户为出发点，分析饮水需求及使用方式。创造性的探索饮水体验的全新模式。折叠式的饮具设计，满足了现代女性便捷、安全、时尚的饮水需求。
Project Description
The design is inspired by the shape of pebbles. Just like pebbles with its rough edges being smoothed after years, women become more tender, intelligent, beautiful and elegant with time passing by. By polishing the shape, applying metal to the design and using fashionable colors, we have deigned the collapsible cup to perfectly manifest the unique charm of modern wo
User Value
The flexible structure of the cup body and the need to store water without leak call for high standard processing techniques. The application of shatter-resistant plastic also shows our pursuit of a more pleasant drinking experience for consumers.
Business Performance
It not only brings new drinking experience for customers but also provides new opportunities of sales growth for companies.
Social Impact
The collapsible cup has opened a new market and increased the demands of customers.The collapsible cup is made of 304 stainless steel which is not only safe, but also conducive to the reduction of disposable paper cup consumption. It passes on the idea of customer-oriented design and sustainable development.
Team Structure
The company breaks the industrial barrier with the investigation of drinking tools market and pre-producting service. additionally，with the cooperating among design，marketing and operation departments，the folding cup production come true.
Flow
Traditional cups are inconvenient to carry and prone to water leakage. The design of collapsible cups fulfills the demands of modern women for small, portable, leak-proof and fashionable cups.
Project Investment
6 months to 1 years
Project Achievements
After carefully analyzing the drinking demands and cup-using habits of consumers, we turned our attention from the traditional shape of cups to collapsible cups. It is designed to satisfy the drinking demands of modern women who pursue convenient, safe and fashionable drinking.
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