作品简述
这是一款方便使用者在汽车上给数码设备充电的产品,尺寸经过严密考究,适用于95%的汽车。产品外壳材料采用一整块黄铜加工而成,坚固耐用。优化造型,使用时不易脱落。产品内置多种芯片,提供稳定的电流和电压输出。
用户价值
1. 功能创新
产品具备12V-24V宽幅电压输入,两个USB口总输出电流为3.6A,其中每个单口可以实现最大5V-2.4A的电流输出,可以实现智能调节电流输出,快速充电,安全高效。
产品内置多种芯片,提供稳定的电流和电压输出,另外具备抗静电功能,防止充电设备损坏,同时也保护汽车的内部电路和蓄电池。
2. 情感连接
通过设计和选材,给消费者带去牢固,可信赖的感觉。一体化过渡的造型,抹去所有的硬边,传达出亲和的情感诉求。可靠、硬朗和亲和、流畅很好的通过造型和材质,巧妙地调和在一起。
3. 审美
产品采用流畅和整体的外观设计,尺寸经过严密考究,适用于95%的汽车。产品外壳材料采用一整块黄铜加工而成,耐高温,阻燃,散热好,坚固耐用。
4. 用户体验
产品的两个负极触点和正极触点的弹性,经过仔细研究,使用时不易脱落。最大5V-2.4A的电流输出,可以实现智能调节电流输出,快速充电,安全高效。尺寸经过严密考究,适用于95%的汽车。
商业表现
1. 市场销量平均每个月15万只,上市一年销量已经突破200万只。
2. 上市不到1年,销额已经突破1个亿,深受市场,经销商和消费者好评。
3. 在市场上建立了高端车充的设计语言,就是金属一体化,而非之前的金属类车充产品,为了降低成本,牺牲美感和体验,采取的拆成两个金属型材的设计手法。
4. 此款车充也获得了IFdesign award 2017。
社会影响
1. 产品全身采用可回收金属铜。有毒有害物质的含量低于SJ/T11363-2006标准规定的限量。
2. 整个生产环节也全程遵循绿色节能的理念。
3. 公牛作为行业领导者品牌,很好的把品牌理念通过优秀的产品设计传递给消费者。对产品的严苛的工匠精神深深影响了现在良莠不齐的车充市场,建立了正确的产品导向。产品获得巨大经济价值,也让市场意识到消费升级的趋势已经到来。
4. 此款车充也获得了IFdesign award 2017。
流程方法
整个项目始终贯穿的一个理念就是“以消费者为中心做好产品”!前期完成了全行业第一份车内取电情况的调研报告和全汽车品牌的点烟口调研报告。为后期的尺寸确定,形态确定奠定了数据支持。通过CDOC的用户研究方法确定了用户痛点和产品的概念点。然后交由多次获得IF和红点奖的设计师承担设计任务。设计师要一直跟进到产品上市,以保证设计细节可以落实到量产产品上。
项目投入
该项目从立项到设计交付,花费了3个月的时间。项目投入费用50万,主要花费在前期车内环境和车内点烟口的全汽车品牌调研上。
达成情况
该项目的目标是树立公牛在车充市场的领导低位。结果和预期一致。
1. 公牛品牌首次踏入车充行业的第一款产品,初心是在目前良莠不齐的车充市场上,树立正确的产品导向。也就是经营全方位优良品质的产品。上市以来的良好口碑和经济成果也坚定了我们的初心。
2. 项目遵循公司的做行业领导者的大战略,此车充产品以全行业最优的品质呼应了公司的大战略。
Project Description
It is convenient for you to charge the digital device in the car, after careful research size, applied to 95% of the car. Product shell material using a whole piece of brass processing, strong and durable. Optimize the shape for not easy to fall off when using. Products built in a variety of chips, to provide a stable current and voltage output
User Value
1. function innovation
12V-24V products have wide input voltage, two USB in total output current of 3.6A, each of which one can achieve the maximum current output of 5V-2.4A, can realize the intelligent control of output current, fast charging, safe and efficient.
The product is equipped with many chips to provide stable current and voltage output. Besides, it has antistatic function, prevents the damage of the charging equipment, and also protects the internal circuit and battery of the automobile.
2. emotional connection
Through the design and selection, to consumers with a strong, reliable feeling. Integration of the transition of the form, erase all the hard edge, convey the affinity of emotional appeal. Reliable, tough and friendly, smooth and well blended by shape and material.
3. aesthetic
The product adopts a smooth and overall design, size is carefully refined, suitable for 95% of the car. The shell material of the product is made of a whole piece of brass, high temperature resistant, flame retardant, good heat dissipation and firm and durable.
4. user experience
The elasticity of the two negative contact and the positive contact of the product is carefully studied and is not easy to fall off when used. Maximum 5V-2.4A current output, can realize intelligent regulation of current output, fast charging, safe and efficient. The dimensions are carefully tailored for 95% cars.
Business Performance
1. the average market sales per month 150 thousand, listed on a year sales have exceeded 2 million.
2. listed less than 1 years, sales have exceeded 1 hundred million, by the market, dealers and consumers.
3. in the market to establish the design language of high-end car charger, metal integration is, instead of metal car charger products, in order to reduce the cost, at the expense of beauty and experience, to split into two metal section design technique.
4. this car charge also won the IFdesign award 2017.
Social Impact
1. the product adopts recyclable metal copper. The contents of toxic and harmful substances are below the limit specified in the SJ/T11363-2006 standard.
2. the whole production process also follows the concept of green energy conservation.
3. bull as an industry leader brand, very good brand concept through excellent product design passed to consumers. The harsh artisan spirit of the product has deeply affected the current car charging market and established a correct product orientation. Products have enormous economic value, but also to the market aware of the trend of consumption escalation has arrived.
4. this car charge also won the IFdesign award 2017.
Team Structure
The project involved a total of more than 20 full-time members. It's a consumer centric product. Bull brand is also the first step into the car charging industry's first product, the entire group from the resources and manpower has given tremendous support. By the well-known car charging structure and electronic personnel participation.
Flow
Throughout the project has always been an idea is "consumer centered, good products.""! Preliminary completion of the industry's first car access to the investigation report and the whole car brand cigarette mouth research report. Data support has been established for determining the size of the later and for speciation. Through CDOC's user research methods, the user pain points and product concept points are identified. Then, designers who have won many IF and red dot awards have undertaken design tasks. The designer will follow up on the product launch to ensure that the design details can be implemented on mass production products.
Project Investment
The project took 3 months from project to design delivery. The cost of the project is 500 thousand, mainly in the pre auto environment and the whole car brand research.
Project Achievements
The goal of the project is to establish a leading position for bulls in the car charging market. The results were in line with expectations.
1. bull brand for the first time into the car charging industry's first product, the initial heart is in the current good and bad car charging market, establish the correct product orientation. That is, operating a full range of fine quality products. The good reputation and economic achievements since the market have strengthened our minds.
2., the project follows the company's "industry leader" big strategy, the car filled product with the industry's best quality, echoing the company's big strategy.
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