作品简述
恒洁卫浴以优雅、简约为产品设计语言，与宋代美学思想的极简、雅致不谋而合；选择北京故宫中的一些建筑装饰纹样和故宫博物院馆藏宋代作品中的代表内容，针对性的提取设计元素，进行系统性的概括与整合，形成具有逻辑性的视觉设计语言和富有秩序美感的画面表现形式，应用于产品中并装饰浴室空间。
用户价值
新国货崛起，是下一个十年最大的趋势之一。恒洁卫浴21年的持质以恒，对年轻主流消费群体诉求的精准把握，以及在恒洁卫浴产品设计上与故宫传统图纹元素的巧妙运用，必然会让现代家居风格及卫浴空间结合传统文化与当代设计的趋势中得到更好的诠释。
商业表现
恒洁卫浴产品与故宫宫廷文化合作，以宋代美学思想为产品设计理念，运用故宫及故宫博物院馆藏作品中的相关元素，进行系统性的概括与整合，形成了具有逻辑性的视觉设计语言和具有秩序美感的设计表现风格，应用于卫浴产品和卫浴套间中，传承传统文化精神，展现新古典东方之美，表达优雅和简约的设计风格，完美诠释传统文化与当代设计的结合。
社会影响
恒洁卫浴具有强烈的使命感，那便是要让中国每一个消费者，为使用中国品牌而感到由衷的骄傲和自信，恒洁卫浴致力于为用户打造便捷、舒适、安全的卫浴体验。作为卫浴行业的中国品牌代表，恒洁卫浴持续推出卫浴新国货，满足和引领年轻主流消费群体的需求，让人们看到新国货创造品质生活的更多可能性。
团队组织
项目包含视觉设计师，智能产品设计师，五金类产品设计师及工业设计总监，约15人左右的团队规模，参与到此次项目的发展与进程中。
流程方法
恒洁卫浴产品与故宫传统纹样的结合，是此次产品设计的特点。宋代美学思想为产品设计的理念，表达优雅、简约的设计风格；有目的性的选择并提取故宫传统的纹样，进行系统性的概括与整合，形成了具有逻辑性的视觉设计语言和具有秩序美感的设计表现风格。提取并整合后的图纹元素，适合于产品的局部造型，图纹元素的美感与产品局部造型的统一，是此次产品设计的表现方式。
项目投入
从立项到到最终的产品成功上市，历时6个月。
达成情况
面相家居行业发起“家居新国货”项目，将恒洁卫浴打造成为行业“新国货”品牌，让国人、世界看到中国家居品牌的魅力，在消费者心中留下品牌影响力。为了让更多消费者爱上“新国货”，2019年恒洁卫浴作为卫浴行业唯一代表，联合故宫宫廷文化，共同开启“新国货智造计划”。
Project Description
The product design of HEGII is characterized by elegance and simplicity, which coincides with the simplicity and elegance of aesthetic ideology in Song Dynasty. Selecting some architectural decorative patterns of the Beijing Palace Museum and the representative contents of works of the Song Dynasty collected in the Palace Museum, HEGII extracted some design elements from them, and carried out systematic generalization and integration. It has formed a logical visual design language and an orderly aesthetic image expression form, which is applied in the product as well as to decorating the bathroom.
User Value
The rise of national products in the new era is one of the biggest trends in the next decade. For 21 years, HEGII has been producing high quality products. At the same time, accurately grasp the demands of young consumers. The traditional pattern elements of the Palace Museum are skillfully applied to the design of its own products, which will inevitably make the modern home style and bathroom space better interpreted in the trend of combining traditional culture and contemporary design.
Business Performance
The products of HEGII were cooperated with the palace culture of the Palace Museum, and the aesthetic ideology of the Song Dynasty is taken as the design idea of the products. The relevant elements in the collection works of the Palace Museum and the Palace Museum are applied to the design of the products, and then systematically summarized and integrated. Thus, a logical visual design language and an orderly and aesthetic design style are produced, which are applied to bathroom products and bathroom rooms, not only inheriting the traditional cultural spirit of China, but also displaying the beauty of classical Oriental culture in the new era. This design style expresses elegance and simplicity, and perfectly interprets the combination of traditional culture and contemporary design.
Social Impact
HEGII is an enterprise with a strong sense of mission. We want to make every consumer in China feel proud and confident that the products they use are produced by Chinese brands. HEGII is committed to creating convenient, comfortable and safe bathroom experience for users. As the representative of Chinese brand in sanitary ware industry, HEGII has continuously introduced new national products in sanitary ware industry to meet and lead the needs of young generation consumer groups, so that people can get the possibility of creating quality life by relying on new national products.
Team Structure
The project includes visual designer, intelligent product designer, hardware product designer and industrial design director. About 15 people have participated in the development and process of this project.
Flow
The design of this product is characterized by the combination of HEGII 's products and the traditional patterns of the Palace Museum. Take the aesthetic ideology of the Song Dynasty as the design concept of the product, and express the elegant and simple design style. The extracted and integrated graphic elements are suitable for the local modeling of the product. The aesthetic feeling of the graphic elements and the local modeling of the product are unified, which is the manifestation of the product design.
Project Investment
From the project to the final product successfully listed,lasted 6 months
Project Achievements
HEGII launched the "Household products. New National Products" campaign in the home Products Industry, making HEGII a "new national product" brand in the industry, let China and the world know the charm of Chinese household brand, and generate the brand influence among consumers. In order to make more consumers love the "New Era National Products , HEGII, as the only representative of the sanitary industry in 2019, jointly launched the "Create the New National Product Plan with Wisdom" with the Palace Museum's Palace culture.
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