作品简述
产品设计针对热爱中国文化，崇尚高品质生活方式的人群，打造新东方风格呈现东方现代生活方式，传达传统与潮流相融的居家生活理念，给用户带来充满文化气息的环境与使用体验。设计采用实木与金属、玻璃、石材等材质相结合，外观低调精致，易融于多种家居环境，“隔窗遥看山水色，日升浮云旖旎遮”——多种材料的对撞融合，给用户带来视觉触觉的多重冲击。
用户价值
1、产品收纳空间丰富：开放式双层置物板，方便存储物品，宽大的台面置物与大容量的柜体置物空间科学实用，柜体内设计玻璃层板，搭配可移动的收纳置物盒，增加了置物空间的利用率，置物盒同时可放于台面进行置物，实用性强。
2、镜柜设计灯光功能，实用性强，柜体有感应灯光，让用户收纳更加方便自如；
3、灵巧的玫瑰金镶边化妆镜，沉浮于置物板之上，可进行360°旋转，既节省空间又方便任意角度使用，置物板边上可悬挂毛巾等；
4、金属柜脚垫片，防潮防刮。
商业表现
产品使用金属和玻璃等可回收再利用材质，经济实用，销量比预期有很大幅度增加，创造了很好的经济效益。
社会影响
1、 产品采用环保的实木与人造石材料，与可回收的玻璃为主，减少油漆用量的同时，大幅度降低了甲醛的排放量，不仅增加了对环境的保护，而且保证了生产者与使用者的健康卫生。
2、 采用无铜的镜片，耐腐抗氧化，健康环保；
3、 柜体采用金属把手与柜脚垫片，环保可回收。
团队组织
恒洁设计工作室由十多位专业设计师组成。既有在卫浴邻域20多年的资深设计师为设计方向保驾护航，也有积极乐观的年轻设计师，为团队注入新的血液。恒洁设计工作室以专业的态度致力于给卫生间带来新的体验，新的想法。
流程方法
该项目采前期对用户与风格进行了多维度的研究与分析，团队深挖新中式风格，衍生出极具格调的新东方风格，摒弃了繁复夸张的古典装饰，选其中式传统的山水意境与现代精致简约的潮流设计相结合。最终使产品更具实用性与风格化，也更充分体现了人性化的设计。
项目投入
新中式-在合浴室柜项目，从立项到到最终的产品成功上市，历时15个月
达成情况
6月份正式上线
并在5月的KBC展中，获得用户和经销商的高度认可。
Project Description
The design target is the group who love Chinese culture and advocate the high quality life style. Creating a new Oriental style, the product presents Oriental modern life style, displays a harmonious life concept with the mixture of tradition and fashion, and satisfies users with the surroundings and experience full of cultural spirit. Solid wood combined with metal, glass, stone, etc, low-key elegant appearance is easily match with different home styles. It is a pleasure to look through the window and see the view of Chinese mountain and river when the sun rises through the clouds with charming colors. – Various materials combination and collision brings multiple vision impact to consumers.
User Value
1. Rich storage space: open-style with two layer is easy for storage. Wide top storage, large capacity interior and glass layers with removable storage boxes, scientific and practical, the product increases the utilization of the space, meanwhile the boxes can be taken out on the top for storage.
2. The mirror cabinet light is of strong practicability. The sensor lighting let consumers to storage things more convenient.
3, Floating above the shelf, subtle cosmetic mirror embroidered with shining rose gold is capable of 360 ° rotation, space saving and convenient to use at any angle. A towel can be hung on the edge of the shelf.
Business Performance
The product uses recyclable materials such as metal and glass, which is economical and practical, and the sales volume has increased greatly than expected, creating good economic benefits.
Social Impact
1. The product mainly adopts environment-friendly solid wood, artificial stone material, and recyclable glass. While reducing the amount of painting, it significantly reduces formaldehyde emission, not only protecting the environment but also ensure the health and hygiene of the producers and consumers.
2. Copper-free mirror, anti-corrosion and anti-oxidation, is healthy and environment-friendly.
3. The cabinet adopts recyclable metal handle and leg pad.
Team Structure
HEGII Design Studio is composed of more than 10 professional designers. Both in the bathroom neighborhood more than 20 years of senior designers for the design direction escort, there are positive and optimistic young designers, for the team to inject new blood. HEGII Design Studio with a professional attitude towards the bathroom to bring new experience and new ideas.
Flow
This project has carried out multidimensional research and analysis on users and styles in the early stage. The team has dug into the new Chinese style, derived a very stylish new Oriental style, and abandoned the complicated and exaggerated classical decoration. Finally, it makes the product more practical and stylized, and fully reflects the humanized design.
Project Investment
New Chinese Style-Zai He project, from the project to the final product successfully listed, lasted 15 months.
Project Achievements
It is expected to be officially launched in June
At the KBC exhibition in May, it was recognized by users and dealers.
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