作品简述
目标用户喜欢追求自在，随意不羁的生活方式，设计摒弃过度造作的修饰与约束，既有欧罗巴的奢侈与贵气，又结合了美洲大陆这块水土的不羁，把文化融入到产品当中，并且符合用户的生活方式与审美，结合人性化的收纳设计，做到形式与功能的完美结合。产品外观采用美式建筑的精简切面，颜色采用经典低调的灰色调，可更好的搭配多样化的卫浴空间。
用户价值
1、高温陶瓷盆搭配自然简约的大理石台面，增加了洗洁面且易于日常的使用与卫生打理，充足的大理石台面空间设计，让日常洗漱用品随手可得；
2、镜柜开放式储物设计，方便日常梳妆与物品收纳；
3、开门式与抽屉式置物式组合设计，可根据物品大小合理放置，可移动式置物盒，增加了置物空间的利用率，让置物更加有序；
4、金属圆柱形把手，手感舒适易拉，方便使用；
5、金属柜脚垫片，防潮防刮。6、有两种颜色与尺寸可以选
商业表现
产品采用可通用的拆装柜脚与置物盒，经济实用，销量比预期有很大幅度增加，创造了很好的经济效益。
社会影响
1、产品采用橡木材料为主，生长周期短，自然环保；
2、采用环保的油漆与喷涂工艺，大大降低了甲醛的排放量，不仅增加了对环境的保护，而且保证了生产者与使用者的健康卫生；
3、采用无铜的镜片，耐腐抗氧化，健康环保；
4、采用拆装柜脚，通配性强，减少损耗；
5、柜体采用金属把手与柜脚垫片，环保可回收。
团队组织
恒洁设计工作室由十多位专业设计师组成。既有在卫浴邻域20多年的资深设计师为设计方向保驾护航，也有积极乐观的年轻设计师，为团队注入新的血液。恒洁设计工作室以专业的态度致力于给卫生间带来新的体验，新的想法。
流程方法
该项目对用户体验与风格进行了多维度的研究与分析，前期对社会现象进行深入分析：简奢主义如今已经日益成为一种时尚、一种社会现象。一部分有一定经济实力的人群，开始注重细节与设计，不仅注重使用体验，更注重带来的精神及感性体验。中期设计阶段：我们一向追求高品质的设计，极强的使用功能，更采用高质量材料，满足消费者的使用体验，以一向值得信赖的品质满足消费者对质量的需求。于无声处听惊雷，于见品味。大道至简，不盲从不花哨，于细节处彰显您的品味细节处，简约而不简单，奢华而不奢侈。
项目投入
简奢A系列浴室柜项目，从立项到到最终的产品成功上市，历时8个月
达成情况
2017年12月份亮相经销商大会，赢得了大家的认可，得到了上万的订单。
并在今年5月的KBC展中，获得用户和经销商的高度认可。
Project Description
The target consumers prefer pursing a comfortable and casual lifestyle so the design abandon excessive artificial embellishments and constraints; it has European luxury and dignity as well as the unruly character from the soil and water of the American continent. Integrating culture into the product accords with contemporary lifestyles and aesthetics. The product appearance apply the American-style building pitch surface and classical low-key gray tone, which can better match different bathroom space.
User Value
1. High temperature ceramic basin with natural and simple marble countertop enlarges washing space and easy for the daily use and cleaning. Abundant space of marble countertop make any daily toiletries easily available.
2. Open-style storage design of the mirror cabinet is convenient for daily dressing and items collection.
3. The combination design of door type and drawer type is feasible to store items according to their sizes. Movable object box increases the space utilization and keep things in order.
4. Metal cylinder handle, comfortable and easy to pull and use;
5. Metal cabinet pad, moisture-proof and scratch-proof.
Business Performance
The product uses the universal disassemble and install cabinet foot and the goods box, the economy is practical, the sale volume has very big increase than anticipated, created very good economic benefit.
Social Impact
1. The products are mainly made of oak with short growth cycle, natural and environment protection.
2. Adopting environmental-friendly painting and spraying process, the product significantly reduces formaldehyde emission, not only protecting the environment but also the producers and consumers.
3. Copper-free mirror, anti-corrosion and anti-oxidation, is healthy and environment-friendly.
4. Assembly cabinet legs can match easily and reduce the loss.
5. The cabinet adopts recyclable metal handle and leg pad.
6. There are two colors and sizes that can be selected to meet different space requirements of users.
Team Structure
HEGII Design Studio is composed of more than 10 professional designers. Both in the bathroom neighborhood more than 20 years of senior designers for the design direction escort, there are positive and optimistic young designers, for the team to inject new blood. HEGII Design Studio with a professional attitude towards the bathroom to bring new experience and new ideas.
Flow
This project has carried out multi-dimensional research and analysis on user experience and style, and carried out in-depth analysis on social phenomena in the early stage. Some people with certain economic strength begin to pay attention to details and design, paying attention not only to the use experience, but also to the spirit and emotional experience brought about. Intermediate design stage: we always pursue high quality design, strong use function, more use high quality material, satisfy the use experience of consumers, with always trustworthy quality to meet consumers' demand for quality. To hear the thunder in silence, to see the taste. Thoroughfare to simple, not blind from not flowery, show your taste detail in detail place, contracted and not simple, costly and not luxurious.
Project Investment
Simple Luxury A Series project, from the project to the final product successfully listed, lasted 8 months.
Project Achievements
At the end of December, 2017, it was actually presented at the dealer conference, which won the recognition from everyone and got tens of thousands of orders.
At the KBC exhibition in May, it was recognized by users and dealers.
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