作品简述
《新中式系列套间》灵感取自中国江南水乡的徽派建筑特征“马头檐”，屋檐的建筑风格最能体现东方文化韵味和建筑智慧。整个系列都采用了共同的设计元素，目的在于打造全新的现代东方浴室风格，给用户带来充满东方文化气息的浴室空间环境和使用体验。
用户价值
1.镜灯采用3500K美容光色温，光线更加柔和，舒适。
2.新科技智能光控，当轻微触碰镜灯开关时，灯光会从暗到亮，缓缓亮起，让用户在夜间使用时眼睛不会感到不适。当再次单击镜灯开关时，光线会从亮到暗缓缓关闭，用户可以当做夜灯使用。大幅提高使用体验。
3.人性化的抽屉分类储物功能，只打开抽屉前面一小部分时，可方便拿取常用的物品。抽屉全部打开是可存放更多物品
4.除挂墙置物隔板，另外在台面置物方面搭配了具有中国特色胡桃实木的层叠置物盒，方便实用并且增添中式书香的韵味。
商业表现
真檐系列充分体现了东方美学与现代审美的完美结合，让浴室空间不仅仅只是极简的，也是充满情感和文化的；设计为用户打造完整的新中式风格套间，给用户带来完美的体验；融入新科技智能光控镜灯，人性化的抽屉分类储物等功能，从小细节上给用户带来更多愉悦的体验；优质的材质搭配，自然的表面触感，传统手工艺的精湛细节处理，给用户带来视觉，触觉的多重体验。产品上市以来，取得业内外人士广泛关注与欢迎，经销商订货量巨大。
社会影响
1.真檐系列的诞生，让更多的用户深入了解和感受新东方美学风格。
2.真檐系列是由中国传统文化，传统工艺和现代设计理念相结合的一种全新的尝试。给卫浴行业带来了新的卖点，给传统工艺行业带来了新的产品方向。
3.产品采用可再生的实木与中式花岗岩石材，减少油漆用量的同时，大幅度降低了甲醛的排放量，保证了生产者与使用者的健康卫生。
团队组织
恒洁设计工作室由十多位专业设计师组成。既有在卫浴邻域20多年的资深设计师为设计方向保驾护航，也有积极乐观的年轻设计师，为团队注入新的血液。恒洁设计工作室以专业的态度致力于给卫生间带来新的体验，新的想法。
流程方法
该项目采前期对用户与风格进行了多维度的研究与分析，团队深挖新中式风格，衍生出极具格调的新东方风格，摒弃了繁复夸张的古典装饰，思考如何用现代的设计语言诠释传统中式文化，打造全新的新中式风格；中期思考如何将东方“屋檐”的元素应用于整个系列的每一个单品上，确保系列的风格完整统一；最终使产品更具实用性与风格化，也更充分体现了人性化的设计，根据用户的潜在功能需求，寻找好的解决方案，例如设计中体现的缓缓亮起的镜灯，储物空间新颖的使用方式等，并且继承中国传统文化，柜脚采用中式传统工艺，保留中式古典实木家具的神韵。
项目投入
新中式系列套间项目，从立项到到最终的产品成功上市，历时18个月。
达成情况
作为中国本土的高端卫浴品牌HEGII，以业界领先的技术和精益求精的制造工艺，打造品质卓越的产品。HEGII真檐系列,无论在整体套间设计，工艺制造，科技方面都是国内顶级水准。不仅从技术方面为消费者创造美好品质生活。同时在用户体验方面给消费者带来多重愉悦的体验。真檐系列，采用中国传统工艺，适用于批量生产，上市以来得到消费者一致认可。
Project Description
The New Chinese Suite Series was inspired by the Hui-style architectural feature “horsehead eaves” from Southern Yangtze River area in China. The architectural style of the eaves best embodies the charm and architectural of wisdom oriental cultural. The entire series adopts a common design element, with the aim of forging a new modern Oriental bathroom style to bring the user a bathroom space environment and use experience full of oriental culture.
User Value
1. The New Chinese Suite Series fully embodies the perfect combination of Oriental aesthetics and modern aesthetics by making sure that the bathroom space is not only minimalist, but also full of emotion and culture.
2. The complete new Chinese style suite offers the user a perfect experience.
3. Functions of new-technology intelligent light-control mirror light and user-friendly drawer sorting storage give the user a pleasant experience from small details.
4. Material matching with high-quality, natural surface touch feeling, and traditionally exquisite detail processing of traditional handicrafts gives the user multiple visual and tactile experience.
Business Performance
The New Chinese Suite Series fully embodies the perfect combination of Oriental aesthetics and modern aesthetics by making sure that the bathroom space is not only minimalist, but also full of emotion and culture.The complete new Chinese style suite offers the user a perfect experience. Functions of new-technology intelligent light-control mirror light and user-friendly drawer sorting storage give the user a pleasant experience from small details.Material matching with high-quality, natural surface touch feeling, and traditionally exquisite detail processing of traditional handicrafts gives the user multiple visual and tactile experience.Since the product went on the market, it has gained wide attention and welcome from insiders and outsiders, and the order quantity of dealers is huge.
Social Impact
1. The birth of the New Chinese Suite Series allows more users to understand and experience the New Oriental aesthetic style.
2. The New Chinese Suite Series is a brand-new attempt of combining traditional Chinese culture, traditional craftsmanship and modern design concepts, bringing new selling points to the bathroom industry and new product directions to the traditional craft industry.
3. The product adopts renewable solid wood and Chinese-style granite material to reduce the amount of paint and greatly decrease the emission of formaldehyde at the same time, ensuring the health and hygiene of producers and users.
Team Structure
HEGII Design Studio is composed of more than 10 professional designers. Both in the bathroom neighborhood more than 20 years of senior designers for the design direction escort, there are positive and optimistic young designers, for the team to inject new blood. HEGII Design Studio with a professional attitude towards the bathroom to bring new experience and new ideas.
Flow
This project has carried out multidimensional research and analysis on users and styles in the early stage. The team has dug into the new Chinese style, derived a very stylish new Oriental style, Thinking about How to interpret traditional Chinese culture in a modern design language to forge a brand-new Chinese style.In the middle stage，How to apply the elements of the Oriental “eaves” to each piece of the entire series to make sure the style of the series is complete and uniform. Find an effective solution according to the user’s potential function needs, for example, the slowly illuminated mirror light reflected in the design, the novel using method of the storage space, etc.Inherit Chinese traditional culture, the cabinet leg adopts Chinese traditional craftsmanship, and maintain the charm of Chinese classical solid wood furniture.
Project Investment
The New Chinese Suite project, from the project to the final product successfully listed, lasted 18 months.
Project Achievements
As a high-end bathroom brand in China, HEGII, creates high-quality products with its industry-leading technology and refined manufacturing process. HEGII Series enjoys top-level standard in the in the country on aspects of overall suite design, manufacturing technics and technology, which not only creates a quality life for consumers from a technical perspective, at the same time, but also brings consumers a multi-pleasant experience in terms of user experience. The traditional Chinese craftsmanship adopted by the New Chinese Suite Series is suitable for mass production and has been unanimously recognized by consumers since it appears on the market.
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