作品简述
轻装系列浴室柜产品是一套基于柜体通用平台,围绕用户体验为中心的浴室家具解决方案,用户可以根据自身需求挑选风格门板与尺寸,随心变换多种风格,为用户提供多元化选择与贴心的服务。
用户价值
轻装系列浴室柜可以让用户根据自身需求选择不同的风格、尺寸、材质、功能配件,满足用户个性需求。用户拥有柜体通用平台后,只需要更换门板就可以改变浴室柜风格,操作简单易懂,用户不再需要花费更多资金去购买整套浴室柜,同时企业生产效率也得到大幅度提升。通用柜体平台采用太空铝材质设计,经久耐用低碳环保,大幅度降低售后率。整个项目产品采用拼板拆装结构,节省运输空间,减少仓储压力,让用户可以选择自行拼装参与其中。轻装系列浴室柜具有丰富的人性化功能设计,其中陶瓷盆外观圆润无锐角让使用更加安全,陶瓷盆采用盆沿收边设计,加大了盆体内使用空间;大斜面的盆胆设计,有效减少溅水;干湿分离的台面设计,增加了台面置物空间;陶瓷盆下水孔后移,有效增大浴室柜储物空间。化妆镜灯通过悬浮感应技术设计,用户可以轻松挥手进行开关,同时避免了手的二次污染,更加健康卫生,马桶柜与置物配件的搭配设计,提高了浴室空间利用率,让用户可以轻松愉快的体验产品。
商业表现
轻装系列浴室柜通过独特的柜体通用平台设计,为用户提供多元化风格的选择,打破了传统浴室家具的壁垒,受到广大业内外人士的喜爱与追捧。同时丰富的尺寸选择,可以满足用户不同卫生间的空间需求,人性化的拆装结构设计,让用户体验更加轻松愉悦,以及更丰富的人性化使用功能让产品体验更加完美,产品上市以来,取得业内外人士广泛关注与欢迎,经销商订货量巨大。
社会影响
轻装系列浴室柜产品融入绿色可持续发展战略,加大了对环境的保护,对用户宣传健康,环保,可循环的生活方式. 门板提供丰富的材质选择,可循环使用的太空铝,快速生长的实木板材,实木多层板等,减少木材使用量,更加自然环保。铝镜柜采用太空铝型材设计,更易成型,成本更低,低碳环保。采用无铜的镜片,耐腐抗氧化,健康环保,严格的环境测试,寿命测试和质量控制可以为用户提供6年的质量保证,以建立一个值得信赖的品牌。
团队组织
恒洁设计工作室由十多位专业设计师组成。既有在卫浴邻域20多年的资深设计师为设计方向保驾护航,也有积极乐观的年轻设计师,为团队注入新的血液。恒洁设计工作室以专业的态度致力于给卫生间带来新的体验,新的想法。
流程方法
该项目对用户体验与风格进行了多维度的研究与分析,前期对当下市场现状进行深入分析:随着人们物质生活的不断丰富, 用户需求越来越趋向于个性化 , 企业须同时兼顾用户的个性化需求和生产上的工业化大规模生产,同时市场同类产品材质单一,尺寸局限,用户更不能轻易的更换风格,轻装系列浴室柜项目孕育而生;中后期设计阶段:项目通过建立柜体通用平台为基础,以模数化设计和用户体验设计为核心,满足用户不同的个性化需求,为用户提供多元化的风格与尺寸选择,以及更丰富的人性化收纳与使用功能。
项目投入
轻装系列浴室柜项目,从立项到到最终的产品成功上市,历时12个月。
达成情况
轻装系列浴室柜独创“内在专一,外在多变” 的概念,打破了市场上同类产品风格固定,尺寸局限,材质选择少的局面。同类产品多为整装结构,增加运输空间,售后率高,更换风格必须整套更换,增加用户的负担,其次产品功能比较单一,体验感差。轻装系列浴室柜产品采用拼板拆装结构,并且在功能上利用马桶上方空间设计挂柜等置物配件,有效的增加储物空间,大幅度提高了用户体验感。
Project Description
The Stylize bathroom furniture products is a bathroom furniture solution based on a common cabinet platform and centered on user experience. Users can choose style door panels and sizes according to their own needs, and can freely change various styles ,which can provide users with diversified choices and considerate services.
User Value
Stylize bathroom furniture allows users to choose different styles, sizes, materials and functional accessories according to their own needs, which meets users' individual needs. After the user owns the universal platform of the cabinet body, the bathroom cabinet style can be changed only by replacing the door panel, the operation is simple and easy to understand, the user does not need to spend more money to purchase a complete set of bathroom cabinet, and the production efficiency of the enterprise is greatly improved. The universal cabinet platform is designed with Space Aluminium materials, which is durable, low-carbon and environment-friendly, and can greatly reduce the after-sales rate. The whole project adopts a splicing and dismounting structure, which saves transportation space and reduces storage pressure, allowing users to choose to assemble and participate in it.The Stylize bathroom furniture has rich humanized function design, among which the round and round appearance of ceramic basin without acute angle can make the use safer. The ceramic basin is designed with the basin edge closed, which increases the use space in the basin body. The basin liner design with large inclined plane can effectively reduce splashing water. The design of the dry-wet separation table increases the storage space of the table. The drain hole in the ceramic basin moves backward, effectively increasing the storage space of bathroom cabinet. The makeup mirror lamp is designed by suspension induction technology, so that users can easily wave their hands to switch, meanwhile secondary pollution of hands is avoided, and the makeup mirror lamp is healthier and more sanitary. The matching design of toilet cabinet and storage accessories improves the utilization rate of bathroom space, and enables users to easily and happily experience products.
Business Performance
The unique universal platform design of the cabinet provides users with diversified style choices.Abundant size choices can meet the space needs of users in different bathrooms.Humanized dismounting structure design makes the user’s experience more relaxed and pleasant.attracting wide attention from both inside and outside the industry.The products was attracting wide attention from both inside and outside the industry.
Social Impact
The Stylize bathroom furniture products are integrated into the strategy of green and sustainable development, which increases the protection of the environment and promotes a healthy, environment-friendly and recyclable life style for users. Door panels provide a wealth of material choices, recyclable Space Aluminium, fast-growing solid wood panels, solid wood multi-layer panels, etc., thus reducing the use of wood and making it more natural and environmentally friendly. The aluminum mirror cabinet is designed with space aluminum profile, which is easier to form, lower in cost, low in carbon and environment-friendly. The adoption of copper-free lenses, corrosion resistance and oxidation resistance, health and environmental protection, strict environmental testing, life testing and quality control can provide users with 6 years of quality assurance to establish a trustworthy brand.
Team Structure
HEGII Design Studio is composed of more than 10 professional designers. Both in the bathroom neighborhood more than 20 years of senior designers for the design direction escort, there are positive and optimistic young designers, for the team to inject new blood. HEGII Design Studio with a professional attitude towards the bathroom to bring new experience and new ideas.
Flow
The project carried out multi-dimensional research and analysis on user experience and style, and conducted an in-depth analysis of the current market situation in the early stage:With the continuous enrichment of people's material life, the needs of users are becoming more and more personalized. Therefore, enterprises should take into account both the personalized needs of users and the industrialized mass production. At the same time, similar products in the market are single in material and limited in size, and users cannot easily change styles. The Stylize bathroom furniture project was born from this. In the middle and last stage:The project is based on the establishment of a common cabinet platform, with module design and user experience design as the core, to meet the different personalized needs of users, to provide users with a variety of styles and size choices, and to provide more abundant humanized storage and use functions.
Project Investment
The Stylize bathroom furniture project, from the project to the final product successfully listed, lasted 12 months.
Project Achievements
Stylize bathroom furniture originally created the concept of "internal specificity and external variability". It broke the situation of similar products in the market with fixed style, limited size and few material choices. Most of the similar products are of self-contained structure, which increases the transportation space and high after-sales rate. Moreover, if the style is changed, the whole set must be replaced, increasing the burden on users. Secondly, the product has single function and poor experience. The Stylize bathroom furniture products adopt the structure of assembling and disassembling boards, and functionally use the space above the toilet to design storage accessories such as hanging cabinets, which effectively increase the storage space and greatly improve the user experience.
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