作品简述
本产品针对当下年轻的新兴群体，他们喜好摩登都市风格。整体外观上采用不对称设计，与年轻人不愿被同质化和追求自由的性格相契合。研究采用明亮大胆，具有时尚趋势的颜色，舒适耐看，符合年轻人喜好产品采用暗装式拉手和封边免拉手相结合，简化外观造型的同时，带来独特的使用体验。
用户价值
1. 双层抽屉充分利用柜体空间，提高利用率，使用更方便，收纳更有序，
2. 太空铝镜柜尺寸丰富，通配性强，内置多面镜让梳妆过程视野开阔，更能满足多角度梳妆需求，镜柜内可调节层板设计，让用户收纳随心所欲。
3. 大尺寸的大理石台面设计，提供更多的置物空间，优化空间。
4. 在不影响外观的前提下，暗装式拉手和封边免拉手相结合，
商业表现
本产品针对当下年轻的新兴群体，HEGII针对这类新兴群体对于家装风格有着不同的需求，抢占新兴群体用户市场。大胆的时尚颜色结合简洁外观造型，传递出优雅品味的品牌形象。
社会影响
该项目在环境保护和产品可持续发展发挥积极的作用，主要表现在以下几个方面：1.产品采用实木多层板为基材，外表面饰以环保的纹理材料，基材是由快速生长的木材所构成，减少木材使用量，无油漆，更加自然环保。2.使用通配的金属柜脚，减少产品的损耗。3.太空铝镜柜，环保耐用，减少镜柜数量，低碳环保。4.采用无铜的镜片，耐腐抗氧化，健康环保。
团队组织
恒洁设计工作室由十多位专业设计师组成。既有在卫浴邻域20多年的资深设计师为设计方向保驾护航，也有积极乐观的年轻设计师，为团队注入新的血液。恒洁设计工作室以专业的态度致力于给卫生间带来新的体验，新的想法。
流程方法
该项目采前期对年轻用户进行了多维度的研究与分析，现代年轻人个性独立，传统的浴室柜已经不能满足年轻群体的使用体验和视觉享受。追究时尚彰显个性已然是年轻人的一种内在心理需求。中期阶段针对年轻群体特殊需求，挖掘更多友好的使用体验和实用性的储物空间，并在视觉上满足用户喜好。后期阶段优化产品细节，优选精美纹理木纹、时尚色彩。
项目投入
摩登都市浴室柜项目，从立项到到最终的产品成功上市，历时8个月
达成情况
该项目准确定位年轻群体，给这个群体的用户带来良好的使用体验和独特的视觉享受。2017年12月份亮相经销商大会，赢得了大家的认可，得到了上万的订单。并在今年5月的KBC展中，获得用户和经销商的高度认可。
Project Description
The target of this product is young new groups, who are fond of modern urban style. Asymmetric design is adopted in the overall appearance, which is consistent with young people's reluctance to be homogenized and freedom pursue. Based on research, we use bright bold trend colors, comfortable and lasting looking, in accordance to the young people preference of combination of embedded handles and sealing edge as handles and It brings not only a unique user experience but also simple appearance.
User Value
1. Making full use of cabinet space, double drawers improve space utilization, not only user-friendly, but also storage-orderly.
2. The mirror cabinets, made of aluminum, with various sizes also have mirror inside the mirror cabinet, providing a broad view when you dress and make up which can satisfy different angle requirements. The adjustable height of interior layer of side mirror cabinet allows consumers to storage things at his own will.
3. The large marble top design offers more space to place things and optimize space.
4. On the premise of not affecting the appearance, embedded handles together with the sealing edge as handles
Business Performance
This product is aimed at the young emerging groups at present, and HEGII has different demands for home decoration style for this emerging group, so as to seize the emerging group user market. Bold fashion colors combined with simple appearance modeling to convey the elegant taste of the brand image.
Social Impact
The project plays an active role in environmental protection and sustainable product development, mainly in the following aspects:
1. The product uses solid wood multilayer board as the base material, decorated with environmentally friendly texture material exteriorly. The base material is made of fast-growing wood, with reduced wood usage and without painting, more nature and environmental protection.
2. Universal metal leg reduce product loss.
3. Aluminum mirror cabinet, environment-friendly and durable, reduces mirror cabinets numbers, and it is low-carbon and environment-friendly.
4. Copper-free mirror are used to resist corrosion, oxidation and environmental protection.
Team Structure
HEGII Design Studio is composed of more than 10 professional designers. Both in the bathroom neighborhood more than 20 years of senior designers for the design direction escort, there are positive and optimistic young designers, for the team to inject new blood. HEGII Design Studio with a professional attitude towards the bathroom to bring new experience and new ideas.
Flow
This project has carried out multi-dimensional research and analysis on young users in the early stage. Modern young people have independent personalities, and traditional bathroom cabinets can no longer meet the use experience and visual enjoyment of young people. The pursuit of fashion and personality is already an internal psychological need of young people. In the middle stage, according to the special needs of young people, more friendly use experience and practical storage space are explored, and users' preferences are satisfied visually. At the later stage, the product details are optimized, and fine textured wood grain and fashionable colors are preferred.
Project Investment
Morden urban project, from the project to the final product successfully listed, lasted 8 months.
Project Achievements
The project accurately targets young people and brings good user experience and unique visual enjoyment to this group of users. In December 2017, he was presented at the dealer conference, which won everyone's recognition and tens of thousands of orders. And in this year's KBC exhibition in May, won high recognition from users and dealers.
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