作品简述
模块化浴室家具是一套以用户体验为中心设计的洗浴家具系统解决方案,产品融入延续与玩乐的概念,可以根据用户的需求,随意选择模块进行搭配,为用户提供多元化和贴心的体验,发挥他们的自我表现和创造力,从而为任何大小的浴室提供更多的创意解决方案。
用户价值
模块化浴室家具项目中永续的核心设计,可以让用户根据家庭人员的增加,轻松自由组合添加想要的尺寸与功能,打破传统浴室家具产品尺寸局限,功能单一的局面,为用户提供一个愉快的最佳使用体验;
2、 在功能方面为用户提供一个集合洗漱,化妆,照明,储物,更衣为一体的洗浴家具体验系统,以人性化的用户体验为核心,适用于不同年龄段用户,通过按压门板,悬浮感应镜灯,主柜开放式置物等设计让操作简单易懂;
3、 丰富的功能模块,让用户可以便捷,玩乐的组合在一起,增加愉悦的用户体验。
商业表现
本产品针对当下的年轻家庭进行多元化的设计,项目中延续的产品设计理念,融入绿色可持续发展战略,加大了对环境的保护,对用户宣传健康,环保,可循环的生活方式,吸引了更多的新兴群体用户; 用户可以根据个人实际需求选择不同模块,更大的节省了开支,避免了资源的浪费;产品融入了玩乐,自由的概念,拉近了全球文化之间的距离,有利于各文化之间的交流与融合;产品上市以来,取得业内外人士广泛关注与欢迎,经销商订货量巨大。
社会影响
该产品在环境保护和产品可持续发展发挥积极的作用,主要表现在以下几个方面:1.产品采用实木多层板为基材,外表面饰以环保的纹理材料,基材是由快速生长的木材所构成,减少木材使用量,无油漆,更加自然环保。2.使用通配的金属柜脚,减少产品的损耗。3.太空铝镜柜,环保耐用,减少镜柜数量,低碳环保。4.采用无铜的镜片,耐腐抗氧化,健康环保。
团队组织
恒洁设计工作室由十多位专业设计师组成。既有在卫浴邻域十多年的资深设计师为设计方向保驾护航,也有积极乐观的年轻设计师,为团队注入新的血液。恒洁设计工作室以专业的态度致力于给卫生间带来新的体验,新的想法。
流程方法
在浴室家具产品同质化严重的当下,该项目采前期针对目标年轻用户群体进行了多维度的研究与分析,可以彰显用户个性,具有高品质的定制产品才能被用户青睐,如何让定制化产品具有差异化,拥有自身Identity是我们关注的重点,让用户能够参与设计,全民设计的时代已经到来,用户体验与用户需求都是公司未来发展的重中之重,如何为用户提供一个玩乐、欢快、有趣的购物体验与服务至关重要,让用户的个性需求得到解放,自我得到最大的尊敬与释放是模块化这个项目努力的方向;中期阶段针对年轻群体特殊需求,挖掘更多友好的使用体验和实用性的储物空间,并在视觉上满足用户喜好。后期阶段优化产品细节,优选精美纹理木纹、时尚色彩。
项目投入
模块化浴室家具项目,从立项到到最终的产品成功上市,历时15个月。
达成情况
该项目为用户提供越来越人性化和高品质的生活方式,以用户体验和设计为核心,创造一个玩乐、欢快、有趣的购物体验与产品服务,满足更多年轻人的生活习惯和使用环境,打破传统浴室家具尺寸与形式固定的局限,打造不断创新企业精神;模块化浴室家具项目能让公司以最少的sku数量满足不同人群的价格与功能需求,而且更易于公司进行管理,严格的环境测试,寿命测试和质量控制可以为用户提供6年的质量保证,以建立一个值得信赖的品牌。4月份正式上线,获得用户和经销商的高度认可。
Project Description
Modular bathroom furniture is a set of systematic solution of bathing furniture which focuses on user experience. The concepts of continuation and entertainment are integrated into the product, and as a result, the product can choose modules to match with one another according to needs of users, providing them with a diversified and caring experience, and developing their abilities of self-expression and creativity so that offer more creative solutions to bathrooms of any size.
User Value
1. The core design in the Modular bathroom furniture project allows the user to easily and freely add the desired size and function according to the increase number of family members, breaking the situation of limited size and single function of traditional bathroom furniture products and providing the user with pleasant and the best use experience;
2. In terms of functions, it offers the user a bathing furniture experience system which integrates washing the face and brushing the teeth, makeup, lighting, storage and changing. Besides, it takes user-friendly user experience as the core, which is suitable for the user of different ages. The designs of pressing the door panel, suspending sensor mirror lamp, and main cabinet open type storage make the operation easy to understand;
3. Abundant function modules allow the user to combine convenience and entertainment together to increase the pleasant user experience.
Business Performance
This product is designed for the current young family.The continuation concept of product design in Modular bathroom furniture integrates the green sustainable development strategy, increasing the force on the protection of the environment, and promoting a healthy, environmentally friendly and recyclable lifestyle for the user;The user can choose different modules in line with his actual needs, which saves more expenses and avoids waste of resources;Through integrating the concept of libertinism and freedom, it brings the distance among global cultures closer, which is conducive to the exchange and integration among cultures; Since the product went on the market, it has gained wide attention and welcome from insiders and outsiders, and the order quantity of dealers is huge.
Social Impact
The project plays an active role in environmental protection and sustainable product development, mainly in the following aspects:
1. The product uses solid wood multilayer board as the base material, decorated with environmentally friendly texture material exteriorly. The base material is made of fast-growing wood, with reduced wood usage and without painting, more nature and environmental protection.
2. Universal metal leg reduce product loss.
3. Aluminum mirror cabinet, environment-friendly and durable, reduces mirror cabinets numbers, and it is low-carbon and environment-friendly.
4. Copper-free mirror are used to resist corrosion, oxidation and environmental protection.
Team Structure
HEGII Design Studio is composed of more than 10 professional designers. Both in the bathroom neighborhood more than 20 years of senior designers for the design direction escort, there are positive and optimistic young designers, for the team to inject new blood. HEGII Design Studio with a professional attitude towards the bathroom to bring new experience and new ideas.
Flow
The homogenization of current bathing furniture products is serious.
The project conducted multi-dimensional research and analysis on target young user groups in the early stage of the project. Therefore, only customized products with high quality and can highlight the user’s personality are favored by the user, so, how to make customized products differentiated, and possess their own identity are our key points. Allow the user to participate in the design. The era of universal design has arrived and user experience as well as user needs are the top priorities for the company's future development, so how to provide the user with shopping experience and service of entertainment, cheerfulness and amusement are of great importance and enabling the user’s individual needs to be liberated, and self-esteem to be respected to the largest extent are the working directions of the project;In the middle stage, according to the special needs of young people, more friendly use experience and practical storage space are explored, and users' preferences are satisfied visually. At the later stage, the product details are optimized, and fine textured wood grain and fashionable colors are preferred.
Project Investment
The Modular bathroom furniture project, from the project to the final product successfully listed, lasted 15 months.
Project Achievements
Hegii provides the user with an increasingly user-friendly and high-quality lifestyle. With user experience and design as the cores, it plans to create a fun, cheerful and interesting shopping experience and product service to meet the lifestyle and use environment for more young people, breaking the limitations of the size and form of traditional bathroom furniture, and building a constantly innovative entrepreneurial spirit; The Modular project allows the company to meet the price and function requirements of different groups with the least amount of sku, which is also easier for the company to manage its affairs. Strict environmental testing, life span testing and quality control can provide the user with 6 years of quality assurance to build a trusted brand.It was officially launched in April and was highly recognized by users and distributors.
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