CIAK is a trattoria serving authentic Italian cuisine in a homely, cosy ambience. It inherits an old Italian grocery shop concept to offer high quality food for consumption on spot or as takeaway. Its’ name originates from filmmaking. It is the onomatopoeic sound of a clapper board closing as the director shouts ‘action’.
The design is a representation of the brand philosophy and Italian Dolce Vita SWEET LIFE. Infused with elements of an Italian town and golden years of Italian cinema, a vivid picture of old Italian life is visualized.
The trattoria is composed of a main dining hall, a mini bar and a free seating area outside the shop. At the entrance are country house style windows and greeneries which resembles a picturesque Italian country town. On the right is a mini bar and open cabinets displaying various grocery products. It follows the traditional philosophy to let customers see and pick what they want to buy.
Inside the main dining hall are two pillars disguised as wooden tree trunks which harmonize the visual obstructive effect and become feature decorations. Symbolic tree branches radiate across the ceiling in “< ” pattern to echo the brand’s clapper board shape and create a spacious airspace effect.
Interior is furnished as an old residence with antique style arc and bench sofas in leather and plaid pattern. The floor is paved with rustic parquet red while the wall is decorated in solid black wood to highlight the nostalgic posters of old Italian cities and classic movie scenes.
On the back is a wall in vintage parquet red bricks and bench sofas. An overhead projector playing old movies restores a retrospective mood of the golden 30’s-40’s. Sitting comfortably, one could imagine watching movies in an old theatre.
Except the main dining hall, an open space free seating area is part of the design. Customers could purchase food at the counter for consumption in the free seating area or as takeaway. It is also furnished in wood tables and check pattern fabric sofas. Greeneries are planted in feature “<” shape planters at corners symbolic of picket fence in an old small town.
User Value
CIAK – All Day Italian, is the branch of Hong Kong’s first refined Italian trattoria CIAK – In The Kitchen. The project further exposes culture associated with authentic Italian food and lifestyle. It is a revelation of history and core values the brand carries.
Business Performance
CIAK – All Day Italian, which opened its doors to the public on June 1st 2016 and was recognized in the “Bib Gourmand” section of the《Michelin Guide Hong Kong & Macau 2017》, only four months after its launch.
Social Impact
It brings in authentic Italian trattoria and life philosophy to Hong Kong.
Team Structure
The project was designed and executed by two full time designers. They are Miss Monique LEE, the design director and our designer Mr. Leo CHAN.
Flow
1. Pieces of wood are used to wrap up the pillars as tree trunks and aluminum planks in wooden finishing are layout as tree branches to spread across the ceiling in a radiating pattern.
2. Red tiles are parquet in a concave convex way on wall.
3. Stainless steel, mirrors and lights are executed to highlight interior decorations.
4. Material control procedures are in place to ensure compliance of qualitative and quantitative requirements.
5. Review and finalize technical drawings with employer and contractor.
6. Conduct on-site visits and meetings on a weekly basis to ensure smooth and precise execution of project design.
Project Achievements
The project is a branch restaurant of the brand’s first Michelin-starred restaurant in Hong Kong. It aims at further establishing the brand’s reputation as leader in authentic Italian cuisine. It opened its doors to the public on June 1st 2016 and was recognized in the “Bib Gourmand” section of the《Michelin Guide Hong Kong & Macau 2017》, only four months after its launch.
User Name
{{ item.email }} {{ moment(item.meta.createAt).format('YYYY-MM-DD HH:mm:ss') }}
Replied: {{ item.mentioned }} {{ item.content }}
Reply