Howard’s Gourmet is a restaurant which combines classical Chinese ingredients with western chemistry, science, refined skills to reconstruct and create contemporary tastes based on essential Chinese flavours. Restaurant’s design concept combines classic Chinese architectural elements with modern China design concept and contemporary materials for a novel visual gradient. The layout of restaurant is based on the old ‘Siheyuan’ concept. Light colour adorned in a gold tone creates a cosy and warm atmosphere. A strong visual gradient is built with the blend of a variety of different materials like wood, fabric, marble and steel. Ancient views of formation of Sky and Earth, the 5 elements of Cosmology are major forms and shapes used to decorate the interior of the dining rooms. Adorned with rich colours, floral and geometric fabric, the environment is enriched with cheerful vibe.

Located in Beijing’s bustling Wangfujing commercial district inside the city’s newest luxury mall, Howard’s Gourmet Beijing boasts tasteful interiors. With windows offering panoramic views of the Forbidden City, it is bedecked in light, elegant colours adorned in a gold tone. The layout of restaurant consists of private dining rooms which offers a cosy, private environment for diners to taste every dish. It encompasses seven dining spaces in total, several of which can be converted into event spaces for private gatherings and functions. To sustain big seasonal temperature differences, wooden materials are minimized while stainless steel, fabric and marble stones are adopted as major materials.

The restaurant has gained reputation for its distinct style and widely accredited as a “Must Try in a Life Time” since its soft opening.

The project revolutionizes conventional fine Chinese dining with a modern, bright and simple style.

Headed by our Design Director, the project is a result of a team work of 8 designers sharing the work of concept building, graphical presentation, sourcing of materials, communication with customer and WFJ Mall management. The team also coordinates communication among delegates from mall technical staff and offer assistance to customer’s publicity activities.

Situated in the city centre, transportation of all construction materials are only possible during night time. Facing extreme winter weather in Northern China, all kinds of assembling work, except a few which must be done on site, are completed at the factory for quick installation on site. It facilitates the construction process and shortens the whole construction time tremendously.

Both customer and designers share the same vision to preserve unique feature of Chinese culture. Enjoying Chinese cuisine in a cosy and elegant, complemented with an easy vibe, a simple but rich visual gradient. With dishes presented in refined dining utensils, it brings out the essence of Chinese cuisine. Final design is fulfilling. Brand owner expects an entirely different design style from their signature restaurants in other cities. A contemporary, simple, bright design style to highlight their refined skill of bringing out the essence of each food ingredient.