提示
!
提示
!
望京麒麟社
KIRIN PLACE
提名参赛 空间 商业创意复古 5626 0 2017-07-27
点赞(1) 收藏(1)
作品详情
中文 / English
作品简述
本项目是一个由原超市改造而成的地下商业空间,由新加坡RSP设计事务所担纲设计,基于在新加坡及中国数十年商业地产规划设计的经验,RSP深刻洞悉商业项目定位、设计、运营之间互生共进之道,将主题创新、场所体验、视觉印象、消费路由围绕“以人为核心”呈现于本项目的创意空间之中。 经过与业主反复沟通与讨论,本项目“复古+创意”主题的内在精髓与调性、独具一格的品牌特征,最终以“精致的工业感”为设计风格来诠释,代表着一种既时尚不羁,又追求细节与品质的生活态度。装饰材料选用了工字钢、金属张拉网、水泥自流平等非传统室内装修材料,特别是创造性的将金属张拉网用于商铺门头,通过其与光源的相互作用,形成一种似透非透的效果,加强了空间的层次感、突出了主题调性。节点设计方面更是反复推敲,力求达到一种“艺术品级”的精致细节。使“复古+创意”主题在整体空间体验上定义鲜明。
用户价值
空间利用效率最大化。 通过对原有地下超市空间的改造实现物业价值的提升。
商业表现
环形商业动线设计保证店铺的均好性。 复古商业气氛的营造。 夹层酒吧、T台、小舞台等空间情境的营造,带给顾客不一样的商业体验。
社会影响
致力于打造北京望京地区最有影响力的潮人聚集地。
团队组织
设计团队以将新加坡先进的商业空间设计理念运用于本项目,结合招商改造团队对项目定位的深刻洞悉。最终,向人们呈现出这个空间灵活,体验独特,同时又有着超高市场接受度的产品。
流程方法
商业策划及定位 - 空间调性挖掘 - 设计元素提炼 - 设计方案反复探讨 - 现场样板直接感受 - 大面积实施
项目投入
1200万
达成情况
项目现场施工中,9月开业
Project Description
The project is designed by RSP Architects, a practice that has a history of 61 years, with extensive experience in commercial properties planning and design. RSP's design is "shopper-centric" arising from a full understanding of the dynamics of commercial positioning, retail operation and spatial planning. Through intensive dialogue with the client's professional team of various expertises, a unique branding, creative vintage theme, was created. Through this collaboration with the client, RSP thus create a unique industrial aesthetics that is robust with a touch of luxe. Building elements such steel beam, expanded metal and cement screed, contribute to the unique shopping experience. Shopfront with metal mesh canopies soften by the lights incorporating within it, give the hard edge industrial materials a lacy feel; robust with a touch of luxe.
User Value
Maximization of space utilization efficiency. Through the transformation of the original basement supermarket space, realize the promotion of property value.
Business Performance
Ring design guarantees the equality of commercial shops. The creation & vintage commercial atmosphere. Mezzanine bar, T platform, small stage and other space situation creation, to bring customers different business experience.
Social Impact
Beijing Wangjing area is committed to creating the most influential trendsetter gathering.
Team Structure
The design team applies the advanced commercial space design concept of Singapore to this project, and combines the investment and renovation team to deeply understand the positioning of the project. In the end, it presents the product with flexible space, unique experience and high market acceptance
Flow
Business planning and positioning - spatial tonality mining - design elements refining - design options repeated discussion - site model direct feelings - large scale implementation
Project Investment
12 million
Project Achievements
The project is under construction and will be started in September
作品评论

用户名

回复:{{ commentsMention }}

{{ item.email }} {{ moment(item.meta.createAt).format('YYYY-MM-DD HH:mm:ss') }}

回复:{{ item.mentioned }} {{ item.content }}

回复
第 {{commentsCurrent}} 页 / 共 {{Math.ceil(commentsCount/12)}} 页 上一页 下一页 跳转
提示
!
分享作品