We modify the wooden shovel’s traditional functions to make them play a more important role in the kitchen. The tooling set could be matched with grill pan handle through the precise “0” shape design; shovel handle is in a slope to keep a clean space from the table. What’s more, they could be hung on the wall or attached on the refrigerator to bring you a different kitchen feeling.

This project focus more on the user experience, and enhances innovation on product shape and material selection. For example, magnetic adsorption system makes wooden shovel tools well attached on the metal surface such as refrigerator’s, it is helpful to solve the headache problem of storage in the small kitchen.

This product was started presale on 27th October and finally sold out 3568 sets during TMALL 11.11, the sales amount is around RMB107,040.

This project promotes the higher attention on the kitchen toolings role and user experience within the kitchenware industry, to make them consider carefully how to improve customers’ cooking experience.

This project is pushed by 4 teammates, from design drawing, samples production, internal test, improvement, to the final online sales, we make it done.

We think that make research and design based on the Chinese cooking habit and experience is the core reason to finish this project beyond expectations.

This project takes us nearly 1 year to finish and the operation expenditure is RMB 150,000.

The motivation of this project is to make customers change the traditional recognition on the kitchen toolings: monotonous design and inconvenient storage. while, the sales performance in TMALL is beyond our team’s expectations.