悦味鸳鸯火锅
Taste plus Yuanyang hot pot
家庭办公类
锅具
6887
2019-10-24
作品详情
中文
/
English
作品简述
2、锅体无铆钉结构,一体成型,复合底火锅,升温迅速,厚底薄璧受热均匀,涮煮时间短,美味不用久等
3.瑞士进口ILAG不粘技术,不粘和清洁体验更出色
4.食品级304不锈钢蒸盘,上蒸下煮,改变传统火锅的烹饪方式
5.进口的巴伐利亚榉木,保证更舒适的握感体验
6.硅胶圈感温黑科技,50摄氏度左右开始从深紫色变为鲜红色,温馨提示,防止烫伤
用户价值
这个项目着重在用户体验上进行思考和挖掘,然后在产品造型和选料上进行了革新。比如说304食品级不锈钢蒸盘的配置解决了传统火锅无法上蒸下煮的痛点。
商业表现
这个项目在10月10日上市,截止双11结束,在天猫悦味旗舰店达成了8000套销售,累计销售金额达到了1,992,000元
社会影响
该项目推动了行业内对火锅的创新和在客户体验上的重视,一起去思考怎样在保证品质的前提下,让客户的烹饪体验更好
团队组织
这个项目一共有4位团队成员参与,从设计,出图纸,打样,内测,改进,上线,我们坚持了下来
流程方法
这个项目只所以有超过预期的表现,我们认为是我们团队真正地立足于中式烹饪习惯和客户体验去进行设计和开发
达成情况
做这个项目的初心是让消费者在厨房小工具的体验上更加地好,改变对木铲不好收纳,功能单一的认识。结果天猫平台的销售成绩出乎了我们团队的预期,非常满意。
Project Description
1. The Yuanyang hot pot is shaped in die casting without any connecting screws, heated even and quick.
2. Adopt Swiss ILAG non-stick technology, non-stick and cleaning performance is very good.
3. Change the traditional hot pot structure, matched with food-contact 304 s/s steamer.
4. Imported Bavarian beech wood to ensure more comfortable touch feeling.
5.The silicone rings turn to red gradually once above 50℃, which prevents customers from burns.
User Value
This project focus more on the user experience, and enhances innovation on product shape and material selection. For example, the hot pot is well matched with 304 food-contact s/s steamer, it is helpful to solve the headache problem for traditional hot pot: they are unable to be steamed some seafood or dumplings during the boiling time.
Business Performance
This product was launched sales on 10th October and sold out 8000 pcs totalling in 2 months of October &November, the sales amount is around RMB1,992,000.
Social Impact
This project promotes the higher attention on hot pot innovation and user experience within the kitchenware industry, to make them consider carefully how to improve customers’ cooking experience and how to design a different hot pot style.
Team Structure
This project is pushed by 4 teammates, from design drawing, samples production, internal test, improvement, to the final online sales, we make it done.
Flow
We think that make research and design based on the Chinese cooking habit and experience is the core reason to finish this project beyond expectations.
Project Investment
This project takes us nearly 1 year to finish and the operation expenditure is RMB 250,000.
Project Achievements
The motivation of this project is to make customers change the traditional recognition on the hot pot: monotonous design and single function. while, the sales performance in TMALL and offline channels is beyond our team’s expectations.
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