MOTOFE Series Wok selects the high-level no. ST14 steel, it is rust-resistant and durable after the treatment by anti-rust nitriding technology from Japan. The high arch lid in sunk design upgrades the capacity , which keeps food’s original flavor and taste. Besides, the Coin Lock System of the screw can give you the totally different dismounting experience. Starting from 50℃+/-5%, the thermal silicone ring in handle turn deep purple to red, it warns that we should pay more attention on the connection part to prevent burnt, also, it kindly reminds that we can pour the food into the wok and start stirring because the oil is hot already. Bavarian beech knob&handle can bring the natural comfortable touch feeling. The both symmetrical pouring mouths ensure no spills when the soup is poured out. The bottom rotation lines design can make the wok more stable in the gas hob. Lastly, the ear handle design makes it possible to hang on the wall and very convenient to wash in the sink.

This project focus more on the user experience, and makes innovation on product shape and material selection. For example, we select No. ST14 steel in 1.6mm thickness to shape the body, in this way, the body weight is approx. 1.3kg, which is 30% lighter than the traditional iron wok, even women can hold it easily. The body shape is round and circlar with capacity upgrade, so it can reach small and big families’ demand on the dish quantity. The shape line of MOTOFE series is looked beautiful and elegant.

This product was sold out 13984pcs from 4th October to 18th October in the crowdfunding in Xiaomi youpin APP, the total sales value is RMB two million and three hundred sixty three thousand and two hundred ninety six yuan. It is the big support and high approval by customers on the brand, product design and quality.

This project promotes the higher attention on the client experience within the iron cookware industry, to make them consider carefully how to make customers cook more comfortable and suitable

This project is pushed by 4 teammates, from design drawing, samples production, internal test, improvement, to the final online sales, we make it done.

We think that research and design based on the Chinese cooking habit and experience is the core reason to make this project beyond expectations.

This project takes us nearly 1 year to finish and the operation expenditure is RMB two hundred thousand yuan.

The starting point of this project is to make customers change the traditional recognition on the iron wok: heavy to be handled and cook, high oil smoke. Finally, the crowdfunding performance is Xiaomi youpin APP is beyond everyone’s expectations.