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元素系列
Motoei Series Cookware
产品 抗菌陶瓷锅 7974 5 2017-06-14
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Details
Chinese / English
作品简述
元素即自然:精取素之本意,还原物之本色,巧琢天工,大巧不工 元素即生活:回归本真初心,彰显质朴情怀,大道至简,气蕴五行 既小又轻,方便收纳,是为年轻小家庭设计的经典之作 设计的最大目的是为了节省存放空间,把整个系列锅的盖子设计成平的,就可让锅一只一只的往高处叠放,节省了水平的空间,更好的利用了高处的空间。锅体内外都采用了白色陶瓷涂层,锅内涂层采用了抗菌陶瓷釉,加入了银离子,可以让食物保鲜时长加倍并且不容易产生细菌。锅内底部为聚油环设计,使油分布更加均匀,而不会一放油,油就往锅边跑。
用户价值
这个项目重在功能创新,健康生活,审美,用户体验上进行了深入地思考, 并做了以下尝试: 1. 首创银离子抗菌技术 2. 盖子是平的,锅子可叠,充分利用了厨房纵向空间 3. 白色的锅具颜值很高,真诚洒脱,毫无掩饰 4. 盖垫合一,极省空间 5. 采用超轻材质,掂炒更轻松 6. 鸟嘴出水口设计,方便倾倒
商业表现
从2016年11月1日上市以来,已经断货3次,产品供不应求,还获得了2017年德国红点奖
社会影响
引领厨具行业风潮,给锅具行业的开发做了一个导向作用
团队组织
这个项目一共有4位全职成员参与,他们分别负责设计,画图和打样,市场策划,市场分析
流程方法
这个项目之所以能够达到预期的目标,是因为我们在产品设计和测试的环节中花了非常多的时间,我们希望最终到达消费者手中的是健康,实用,美观,更是有设计感的产品
项目投入
6个月--1年 30万~50万
达成情况
做这个项目的初心是为了有生活品质的年轻人能用上我们有设计感 和功能性的产品,最终的结果在市场销售方面取得了出乎预料的表现。
Project Description
Motoei series means nature:it emphasizes “plain”,reveals the original condition of cookware with ingenious craftsmanship. Motoei series is a life style: come back to the original will and show the plain feelings, the ultimate truth is making everything as simple as possible. Small and light, easy to be stored, it is the classic work especially designed for the young small familly. The brightest point of this design is the space saving, the lids in the flat shape are allowed to put the sauce pot lay well on the lid of the wok pan, which takes fully advantage of vertical space to save the kitchen space. Besides, the internal and external pot body are painted by white ceramic coating, and more especially, the inside coating uses antibacterial ceramic glaze and adds AG﹢inside, it helps to keep food fresh in the longer time and minimize the bacterial growth. The pot internal bottom is in U PATTEN design, so that the oil distribution is more even. Usually, oil would run away in the inside bottom when we put it in, and now it is well solved by Motoei Series, designed by Taste Plus Cookware Co.,ltd.
User Value
This item focuses on function innovation, healthy life-style, appearance and deeply study into the user experience, then make the below attempts: 1.pioneer antibacterial ceramic glaze with adding AG﹢inside 2.Make fully use of the vertical space in the kitchen 3.White color is a noble sincerity without any covering 4.The beak design makes pouring more convenient 5.the weight is very light, which turns stirring into a easy work 6.The lid could be used as both table mat and dish plate, say NO to space wasting
Business Performance
Since coming into the market on 1st November 2016, the Motoei series has been out of stock in 3 times, the customer demands greatly exceeds supply and what's more important is that it has won the 2017 Reddot Award.
Social Impact
The Motoei Series leads the development of kitchen utensils, and makes a role of guidance for products design and developing in the cookware industry
Team Structure
This project involves the joint work of mainly 4 members, each responsible for product design, drawing and mock-up samples making, market planning, and market analyse.
Flow
This project could get the expected goal, because we take pretty a lot of time in the products design and lab tests, we hope the products in customers' hand is healthy, practical, good-looking, and especially in a natual feeling of good design.
Project Investment
6 months to 1 year make the investment of 3 hundred thousand to 5 hundred thousand RMB
Project Achievements
The initial idea of designing Motoei Series is to let young people who stress life quality can use and enjoy our products with good sense of designs and functions, finally it makes an unexpectant good performance on the market sales.
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