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汽锅
Creative multifunctional steam pot
家庭办公类 汽锅 7546 0 2020-05-19
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作品详情
中文 / English
作品简述
一款为现代中国厨房量身打造的多功能新式汽煲锅
用户价值
悦味汽煲锅以现代视角全新设计,将汽锅独特的“火山口汽嘴”提炼和化用,搭配上方翻转可变汤碗的锅盖,结合下方焖煮适用的砂锅煲,更有可叠加使用的竹制蒸笼,巧妙实现一锅多用。既能体验汽锅无水式烹饪的鲜香,也能感受煲煮高汤的温暖,还能收获营养清蒸的纯粹,为厨房带来更丰富的烹饪可能,让烹饪真正成为暖心享受
商业表现
预期市场广阔
社会影响
汽锅和砂锅作为传承千年的经典烹饪锅具,其独特的烹饪方式十分符合我国消费者偏好食材本真鲜美口味的倾向,以及现代生活中对养生与品质感的追求。但市面上两种锅型的种类少且同质化严重,且汽锅绝大多数仅有无水式烹饪单一功能,无法满足消费者“一锅多用”、“质感为上”的需求。悦味汽煲锅直击痛点,将汽锅、砂锅煲、蒸锅的功能巧妙融合,大幅提高可用性与实用性,精准弥补这类锅具的市场空白,更契合中式烹饪的需求,有着广阔的市场
团队组织
这个项目一共有3位全职成员参与,他们分别负责设计,画图和打样,市场策划,市场分析
流程方法
这个项目之所以能够达到预期的目标,是因为我们在产品设计和测试的环节中花了非常多的时间,我们希望最终到达消费者手中的是健康,实用,美观,更是有设计感的产品
项目投入
10个月--2年 50万~60万
达成情况
做这个项目的初心是为了有生活品质的年轻人能用上我们有设计感 和功能性的产品,最终的结果在市场销售方面取得了出乎预料的表现。
Project Description
A creative multifunctional steam pot designed for the modern Chinese family kitchen
User Value
The ceramic steamer in the middle is designed like a volcanic vent, plenty of steam rushes out from this vent when soup has been boiling already in the casserole beneath. The different internal and external pressure condense the steam into water, then it drops into the meat lying in the steam pot. By doing this, the food’s original flavor is extracted and tightly locked.
Business Performance
Broad market expected
Social Impact
If you want to try more cooking methods at the same time, this steam pot set can easily help; you can boil some soup in the casserole, put some yummy duck, chicken or potato beef in the ceramic steam pot, and steam some grains or dumplings on the bamboo steamer, then a healthy and nice dinner is being prepared. The steam pot and ceramic casserole are pretty suitable for Chinese cooking habit and flavor as the classic kitchenware carrier for existing thousands of years. There are various styles of steam pot design in the market, but good looking and practical ones are few. This set is especially designed for two problems in above mentioned.
Team Structure
There are three full-time members involved in the project, who are respectively responsible for design, drawing and proofing, market planning and market analysis
Flow
The reason why this project can achieve the expected goal is that we spend a lot of time in product design and testing. What we hope to reach the consumers is healthy, practical, beautiful and even more design oriented products
Project Investment
10 months - 2 years 500000 ~ 600000
Project Achievements
The original intention of this project is for the young people with quality of life to use our design and functional products, and the final result has achieved unexpected performance in marketing.
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