作品简述
这是一款满足用户不同人生阶段、不同需求的一款空气主机。功能可定制、产品可运营。采用模块化的开放式设计,加湿、净化、消毒、除甲醛、除异味多种功能即插即用,满足用户不同需求,真正实现空气的“按需定制”。同时搭载OTA在线升级技术,无需人为操作即可自动识别、自主学习和智能推送。另外采用最新的第三代旋流无风感技术;多混动新风、180方大新风量。
设计理念源于建筑和自然的结合,外形采用垂直延伸的力量感和纵横交错的构成感形成了理性、本质、几何设计语言。中间新风口采用拟态化设计,当植物破土而出、中间清新空气扑面而来。上面板采用微镜面效果打造无界体验,搭载10.1英寸隐藏式大屏,支持在线OTA升级。下面板高温烧制马基纳岩板,无一不体现着产品的高质感。
用户价值
根据对中国市场的大量调研,用户的生活阶段被总结为三个阶段:新婚买房期、孕婴期、三代同堂期。在不同的生活阶段,用户对空气质量有不同的要求。例如,在孕婴期,用户对空气净化和杀菌功能的要求更高。然而,在孕婴期之后,用户对空气质量的需求会发生变化。当前用户通过购买大量不同的产品来解决这种动态需求矛盾,这在一定程度上造成了资源的极大浪费。我们设计了这样一款“升级无需换机,气候从此进化”的,可定制的五维智能空气管家,既满足了用户在不同时期的不同需求,也解决了资源浪费的问题。产品用全新的产品思维实现品类领先,真正打通了软件和硬件平台的整体架构,为消费者和整个行业带来极具颠覆性的产品,给用户带来可持续进化的使用体验,真正满足了用户根本需求。
社会影响
Air NEXT能够更好地满足用户的需求,为用户提供更健康的生活。本产品通过使用可回收材料和功能模块的自由搭配,大大避免了资源的浪费,从而与社会生态环境相协调。此外,杀菌模块可以杀死空气中99%的细菌,可以保护用户免受细菌和病毒的感染。
作为行业首款数字化产品,其使用全新的产品思维实现了品类创新。其细分人群与智能控制的健康空调技术、智能交互技术等都达到国际领先水平,并获得了科技领先鉴定认证
项目投入
从项目开始到交付,内外研发团队历经2年时间,从概念调研开始,走访了上千名用户,并在挖掘、确定概念后研究了无数个技术方案,最终设计、开发出了这款全新的Air NEXT空气主机。
达成情况
在项目开始时,我们询问:空气可以进化成什么样?下一代空调应该是什么样?最终,我们使用Air NEXT产品给出了答案——下一代空气产品,应该是“可进化”的。项目最终实现了从产品力到市场表现的全方位领先,强化了COLMO 作为AI科技家电高端品牌的用户心智。
Project Description
This is an “air machine” that works for different life stages and meets different needs of users. The product can be in motion and do business, and its function can be customized. Its modular, open design allows it to obtain multiple functions including humidification, purification, disinfection, formaldehyde removal and odor removal functions, which are plug-and-play to meet the different needs of users, and it truly realizing the "customized air on demand”. At the same time, it is equipped with OTA online upgrade technology, and no human operation is needed for automatic identification, independent learning and intelligent pushing. In addition, it adopts the latest third-generation cyclonic windless technology and multi-hybrid fresh air, which reaches a large amount of 180 square meters of fresh air volume.
The design concept originates from the combination of architecture and nature, and the shape adopts the sense of power of vertical extension and the sense of composition of vertical and horizontal interlacing to form a rational, essential, geometric design language. The new air outlet in the middle adopts mimetic design, when plants break out of the ground, the fresh air comes in the space. The upper panel adopts micro-mirror effect to create a borderless experience, and is equipped with a large 10.1-inch hidden screen that supports online OTA upgrade. The lower panel is made with high-temperature firing Makina rock panel. All these reflect the high quality of this product.
User Value
According to extensive research on the Chinese market, the life stages of users are summarized into three phases: the newlywed house-buying period, the pregnancy and baby period, and the three-generation family period. In different stages of life, users have different requirements for air quality. For example, during the pregnancy and infant period, users have higher requirements for air purification and sterilization functions. However, after this period, users' demand for air quality will change. Currently, users are trying to solve this dynamic demand contradiction by purchasing a large number of different products, which has caused a great waste of resources to some extent. We designed an intelligent, customizable product which can be upgraded without changing machine and control the indoor air in 5 dimensions. This not only meets the different needs of users in different periods, but also solves the problem of wasting resources. The product uses a new product thinking method to achieve category leadership, and truly opens up the overall framework of the software and hardware platform, bringing a very disruptive product for consumers and the whole industry as well as a continuous evolving experience to users that truly meets the needs of them.
Social Impact
Air NEXT is designed to better meet the needs of users and provide them with a healthier life. This product greatly avoids the waste of resources and harmonizes with the social ecological environment by using recyclable materials and the free combination of functional modules. In addition, the sterilization module can kill 99% of bacteria in the air, which can protect users from bacteria and virus infection.
As the industry's first digital product, it uses a new product thinking to achieve category innovation, and its segmentation of the population, intelligent control of health air conditioning technology, intelligent interaction technology, etc. have reached the international leading level. It also received the leading technology identification certification
Project Investment
From project start to delivery, the internal and external R&D team took 2 years to design and develop this new Air NEXT air conditioner. We started from concept research, visited thousands of users, developed countless technical solutions after digging and defining the concept, and finally finished this brand new Air NEXT “air machine”.
Project Achievements
At the beginning of the project, we asked ourselves: what can air evolve into? What is the next air conditioner? In the end, we used Air NEXT to give the answer that the next generation of air product should be "evolvable". The project finally achieved a leading position from itself to market performance, and strengthened COLMO's reputation as a premium brand of home appliances with AI technology.
User Name
{{ item.email }} {{ moment(item.meta.createAt).format('YYYY-MM-DD HH:mm:ss') }}
Replied: {{ item.mentioned }} {{ item.content }}
Reply