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海信双屏手机A6
Hisense Dual screen mobile phone A6
产品 电子产品 11952 0 2019-01-14
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作品详情
中文 / English
作品简述
A6凝聚了卓越的工业设计理念,设计师将双屏手机作为一件艺术品,赋予其艺术内涵。采用律动有序的曲面线条语言贯穿金属机身侧面,亮亚分明的效果点缀机身外观,将8.47mm的物理厚度收缩到3.54mm的视觉厚度。A6整机设计六面中心对称,一体性俱佳;设计运用柔和、优美的“弧面”“圆”、“跑道圆”等设计元素;贴合掌形的形态,每个细节都精心设计、追求强烈的秩序感、对称美,最终成就了卓尔不凡的A6手机。 A2/A2Pro是集多项创新成果于一体:国内首款搭载E-ink屏和Amoled屏的双屏全网通手机,公司独创双面双模触控技术,电源键与指纹识别键合二为一、双面解锁,智控触发、0.1S极速解锁,智慧家居系统,超级红外遥控,1600W极致美拍、PDAF+中置马达0.1S对焦,5V/2A安全快充,USB TypeC3.0双面盲插,翻转静音,手势拍照,笑脸拍照等创新。
用户价值
立项背景: 《2016中国移动消费者行为》中指出,60%用户每天查看手机11~50次,超过一半用户每天使用手机时长超过2小时,其中有13.4%用户每天阅读手机的时长超过6小时。手机在使用中会发出一种HEV光线(也称蓝光),这种光线会对用户眼部组织带来潜在性伤害。一方面要满足长时间、多频率阅读浏览需求,另一方面眼睛要得到呵护,用户迫切需要一款智能个人解决方案。 产品定位:针对喜欢阅读、长时间受HEV光线困扰的用户群体进行设计研究。 CMF(色彩、材质、工艺)分析: A6的机身主体由航空级铝合金和玻璃组成,材质和工艺精雕细琢,精湛的工艺之美贯穿整个产品设计。釉质镜面玻璃搭配OLED绚彩屏,彰显机身魔力;亚光磨砂玻璃搭配水墨屏,给用户带来纸质般的柔和触感;NMT纳米注塑金属机身,经过26道CNC切割、镜面研磨抛光、镭雕,硬质阳极氧化着色等多道复杂的工艺程序打造金属机身侧面亮亚、收腰的弧形曲面设计。配色方案上,参考用户群体对电子产品识别度较高的黑、白、灰系列流行色,结合整机的“儒雅”“睿智”的设计定位与设计格调,以及2018年度流行色系,整机的主配色为具有深色系特性的雅士蓝。整机设计风格浑然一体,宛如一件精致的艺术品。 创新性: A6双屏手机作为2018年主打的差异化旗舰机,它集多项创新成果于一体。首先,它是全球首款双全面屏手机,6.01英寸OLED魔力绚彩屏搭配5.61英寸电子水墨屏,满足用户长时间、多频率阅读的同时呵护双眼;其次,它是全球首款夜光水墨屏手机,解决了用户夜间使用水墨屏阅读电子书的困扰;另外,A6也实现了双面指纹解锁双面人脸识别,2000万像素美颜相机等多项功能。无论是生活家居、日常办公,还是外出旅行、休闲娱乐,可以摒弃一切通讯、数码电子产品,用海信A6一面沟通世界、一面对话自己。
商业表现
经济性: 2018年9月5日,海信双屏手机A6发布,多家门户类及以及垂直类媒体对A6上市发布会进行报道。8月登录京东众筹,目标众筹资金为50万,最终超额完成目标,目前为止已筹到1507472元人民币。 同时,海信双屏手机A6相继参加德国IFA展、区域品鉴会等多场活动,冠名浙江卫视“battle !好身材”等节目,赢得国内外广泛关注和好评。海信双屏手机A6国内市场规划销量为5万部,预计销售收入约1.2亿人民币,上市不到20天,承受5000部订单,市场销售大有可为。
社会影响
环保性: A6在材料选用和生产上,采用低耗、易生产、易加工制造、可回收原料,在同等配置机型中性价比高;整机90%结构件采用环保材料,铝合金中段、双面康宁玻璃、镁合金支架等都可以回收再利用。
团队组织
青岛海信通信有限公司成立于2001年5月10日,是海信集团控股子公司。海信通信集智能移动终端的研发、制造、销售和服务为一体,产品线涵盖3G、4G等智能终端。自成立以来,海信通信始终坚持“技术立企”的信念,重视技术储备,在3G智能、4G技术、VoLTE、CA、800M、NB-IoT等每一轮通信技术的革新中,都走在了行业的前沿,产品也得到了消费者的认同和喜爱。 秉承“技术、质量、信赖、关怀”的理念,海信通信聚焦高端旗舰双屏、时尚双三防、时尚美拍、全网通平板等四个产品系列,坚定不移的执行“打造精品 力拓渠道 勇推高端”的战略方针,以用户体验为中心,致力于为用户提供质量信赖、人性关怀、物超所值的精品移动终端和服务。
流程方法
A6双屏手机从2017年7月产品立项,经过堆叠评审、ID评审、Mock up评审、屏幕和摄像头图纸确认、草样机、正样机、机壳开模、正样机装配/T0模、设计性装配/T1模、无线电委员会样机、EMC和泰尔样机、系统测试样机、工艺性装配/T2模、量产PCB数据确认、量产软件版本发布、生产性装配/T3模等阶段,8月10日量产,经过市场预热、京东众筹于2018年9月5日号正式上市。
项目投入
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达成情况
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Project Description
A2/A2Pro is a combination of multiple innovations: the first dual-screen full-screen mobile phone equipped with E-ink screen and Amoled screen in China. The company's original double-sided dual-mode touch technology, power button and fingerprint identification button are two. Double-sided unlocking, intelligent control trigger, 0.1S speed unlocking, smart home system, super infrared remote control, 1600W extreme beauty shot, PDAF+ center motor 0.1S focus, 5V/2A safe fast charge, USB TypeC3.0 double-sided blind plug , flip mute, gesture photo, smile photo and other innovations. The A6 embodies the superior industrial design concept, and the designer gives the dual-screen mobile phone a piece of art, giving it its artistic connotation. The rhythmically ordered curved line language runs through the side of the metal fuselage, and the bright and subtle effect embodies the appearance of the fuselage, shrinking the physical thickness of 8.47mm to a visual thickness of 3.54mm. The design of the six-sided center of A6 is symmetrical and integrated. The design uses soft and beautiful design elements such as “curved surface”, “circle” and “runway circle”. It fits the shape of the palm shape, and each detail is carefully designed and pursued. A strong sense of order and symmetry, and ultimately achieved the extraordinary A6 mobile phone.
User Value
Project background: According to "2016 China Mobile Consumer Behavior", 60% of users view mobile phones 11 to 50 times a day, and more than half of them use mobile phones for more than 2 hours a day, and 13.4% of them read mobile phones for more than 6 hours a day. The phone emits a HEV light (also known as blue light) that can cause potential damage to the user's eye tissue. On the one hand, to meet the long-term, multi-frequency reading and browsing needs, on the other hand, the eyes need to be cared for, users urgently need a smart personal solution. Product Positioning: Design research for users who like to read and suffer from HEV light for a long time. CMF (color, material, process) analysis: The body of the A6 is composed of aerospace grade aluminum alloy and glass. The materials and craftsmanship are exquisitely crafted, and the beauty of the craftsmanship runs through the entire product design. Enamel mirror glass with OLED enamel color screen, highlighting the magic of the fuselage; matt frosted glass with ink screen, giving users a paper-like soft touch; NMT nano-molded metal body, after 26 CNC cutting, mirror polishing, radium Engraving, hard anodizing and other multi-channel complex process procedures to create a curved surface design on the side of the metal body. In the color matching scheme, the black, white and gray series of popular colors with high recognition degree of electronic products are referenced by the user group, combined with the design orientation and design style of the “Ruiya” and “smart” of the whole machine, and the popular color system of 2018, the whole machine The main color is the blue color with dark color. The design style of the whole machine is seamless, like a fine art. Implementation progress: A6 dual-screen mobile phone from July 2017 product project, after stack review, ID review, Mock up review, screen and camera drawing confirmation, grass sample machine, prototype, chassis open mold, prototype assembly / T0 mold, design assembly /T1 mode, radio committee prototype, EMC and Tell prototype, system test prototype, process assembly / T2 mode, mass production PCB data validation, mass production software release, production assembly / T3 mode, etc., August 10 Mass production, after market warm-up, Jingdong crowdfunding officially listed on September 5, 2018.
Business Performance
On September 5, 2018, Hisense's dual-screen mobile phone A6 was released, and several portals and vertical media reported on the A6 launch conference. In August, Jingdong crowdfunding was registered. The target crowdfunding fund was 500,000 yuan, and the target was exceeded. So far, it has raised 1,574,472 yuan. At the same time, Hisense's dual-screen mobile phone A6 has participated in many events such as the German IFA exhibition and the regional tasting conference. It has been named Zhejiang Satellite TV “battle! Good body” and other programs, and has won extensive attention and praise at home and abroad. Hisense dual-screen mobile phone A6 domestic market planning sales of 50,000, estimated sales revenue of about 120 million yuan, less than 20 days of listing, withstand 5000 orders, market sales are promising.
Social Impact
Environmental protection: A6 is low-consumption, easy-to-manufacture, easy-to-manufacture, and recyclable raw materials in material selection and production. It is cost-effective in the same configuration model; 90% structural parts of the whole machine are made of environmentally friendly materials, aluminum alloy middle section, double-sided Corning glass Magnesium alloy brackets can be recycled and reused.
Team Structure
Qingdao Hisense Communication Co., Ltd, the subsidiary of Hisense Group, was started in May 10, 2001. Hisense Communications integrates R&D, manufacturing, sales and service of intelligent mobile terminals, and its product line covers intelligent terminals such as 3G and 4G. Since its inception, Hisense has always adhered to the belief of “technology-based enterprises” and attached importance to technology reserves. In the innovation of communication technology such as 3G intelligence, 4G technology, VoLTE, CA, 800M, NB-IoT, etc., they were at the forefront of the industry, and the products have also been recognized and loved by consumers. With the concept of "technology, quality, trust, care", Hisense Communications focus on four product lines: high-end flagship dual-screen, fashion double three anti-, fashion beauty shoot, all net com tablet. Unswervingly implementing the "build boutique Rio Tinto channel to push the high-end" strategic approach and focusing on user experience, they are committed to providing users with mobile terminals and services, which are quality trust, human care, value for money boutique.
Flow
A6 dual-screen mobile phone from July 2017 product project, after stack review, ID review, Mock up review, screen and camera drawing confirmation, grass sample machine, prototype, chassis open mold, prototype assembly / T0 mold, design assembly /T1 mode, radio committee prototype, EMC and Tell prototype, system test prototype, process assembly / T2 mode, mass production PCB data validation, mass production software release, production assembly / T3 mode, etc., August 10 Mass production, after market warm-up, Jingdong crowdfunding officially listed on September 5, 2018.
Project Investment
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Project Achievements
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