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海信“warp gate”柜机空调
Hisense “warp gate” Cabinet air conditioner
产品 家电产品 9159 0 2019-01-14
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作品详情
中文 / English
作品简述
传统圆柱柜机由于行业技术问题出现体验瓶颈。送风距离近,范围小,出风口低等问题均对使用者体验带来不适,亟待解决。因此对于市场此处的空缺,同时也旨在圆柱柜机的焦灼竞争现状下另辟蹊径,团队针对问题提出了新的解决方案: 上下出风:在双联机风道平台基础上采用上下分区送风模式,冷风上出、热风下出; 6°仰角:机身整体倾斜使冷风流动曲线更加顺畅,室内循环效率更高; 快速制冷/热:超远冷风与地板风热风均可提高温度循环效率达到快速制冷/制热效果; 外观新颖:外观采用镂空造型与滑动门的方式具有较高差异性与创新性;。
用户价值
在用户体验关怀方向重点探究: 舒适性:冷风上出、热风下出,避免冷风直吹,减少了使用者尤其是老人孕妇儿童的健康隐患,出发点针对产品痛点; 高效率:出风方式与角度实现快速制冷/热,减少用户在使用过程中焦急等待产生的负面情绪; 亲和力:产品风格在传统柜机理性干练的风格上稍做横向拓展,融入了汽车和电子产品的元素,使其更容易与用户产生共鸣;整体轮廓直线曲线结合,加之一定的倾斜角度使之具备动势的同时依然保持严谨与端庄。
商业表现
暂无
社会影响
暂无
团队组织
海信集团成立于1969年。海信始终坚持"诚实、正直、务实、向上"的核心价值观和"技术立企、稳健经营”的发展战略,以优化产业结构为基础、技术创新为动力、资本运营为杠杆, 持续健康发展。 海信拥有海信电器和海信科龙电器两家上市公司,海信、科龙、容声、东芝电视等多个品牌,已形成了以数字多媒体技术、 智能信息系统技术、现代通信技术、绿色节能制冷技术、城市智能交通技术、光通讯技术、医疗电子技术、 激光显示技术为支撑,涵盖多媒体、家电、IT智能信息系统和现代地产的产业格局。 海信工业设计中心是海信集团直属的核心设计研发机构,是海信集团的PI管理中心和产品设计中心。多年来,一直专注于设计实践及设计方法研究,是海信集团品牌形象战略和创新体系中最重要的组成部分,为集团旗下的海信、科龙、容声、VIDAA、 东芝等多个产品品牌塑造产品形象和品牌风格。
流程方法
暂无
项目投入
暂无
达成情况
暂无
Project Description
The traditional cylindrical cabinet machine has experienced bottlenecks due to technical problems in the industry. The air supply distance is short, the range is small, and the air outlet is low, which brings discomfort to the user experience and needs to be solved. Therefore, for the vacancy in the market here, and also aiming at the agitation competition of the cylindrical cabinet machine, the team has proposed a new solution to the problem: Upper and lower air outlets: on the basis of the dual-connected air duct platform, the upper and lower partition air supply modes are adopted, and the cold air is discharged and the hot air is discharged; 6° elevation angle: the overall tilt of the machine makes the cold air flow curve smoother and the indoor circulation efficiency is higher; Rapid cooling / heating: ultra-long cold air and floor wind hot air can improve the temperature cycle efficiency to achieve rapid cooling / heating effect; The appearance is original: the appearance adopts the hollow shape and the sliding door which has high difference and innovation;
User Value
Focus on the user experience: Comfort: the cold air comes from the top , the hot air comes from the bottom, avoiding the cold air blowing directly, reducing the hidden health danger of the users, especially the elderly, pregnant women,aiming at the product pain point; High efficiency: rapid cooling/heating is achieved by the way of the air outlet and the angle, reducing the negative emotions caused by the anxious waiting of the users during their use; Affinity: The product makes lateral expension in the traditional cabinet mechanism adding the car elements and electronic products, making it easier to resonate with the user; the overall contour curve is combined with a certain angle of inclination to ensure its kinetic potential and keep rigorous and dignified.
Business Performance
not available
Social Impact
not available
Team Structure
Hisense Group was founded in 1969. Hisense has always adhered to the core values ​​of "honesty, integrity, pragmatism, and advancement" and the development strategy of "technology-based enterprise, stable management", based on the optimization of industrial structure, technological innovation, capital operation ensuring the sustainable and healthy development. Hisense owns two listed companies, Hisense Electric and Hisense Kelon Electric, and has established several brands such as Hisense, Kelon, Rongsheng and Toshiba TV. It has formed digital multimedia technology, intelligent information system technology, modern communication technology, and green energy-saving refrigeration technology. Supported by urban intelligent transportation technology, optical communication technology, medical electronic technology and laser display technology, it covers the industrial structure of multimedia, home appliances, IT intelligent information systems and modern real estate. Hisense Industrial Design Center is the core design and development organization directly subordinate to Hisense Group. It is the PI management center and product design center of Hisense Group. Over the years, it has been focusing on design practice and design method research. It is the most important part of Hisense Group's brand image strategy and innovation system. It has shaped products for the Group's Hisense, Kelon, Rongsheng, VIDAA, Toshiba and other product brands. Image and brand style.
Flow
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Project Investment
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Project Achievements
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