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卡萨帝固态制冷酒柜
Casa Solid state Refrigeration wine cabinet
产品 家用电器 6635 0 2019-01-14
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Details
Chinese / English
作品简述
先导性:行业首创固态制冷酒柜,恒温恒湿、无振动实现全新酒品储存解决方案。 实用性:该酒柜为酒的储存进行了分温区设计,每一层可以单独调温,便于对酒的分类储存;最下一层设计有雪茄抽屉,使用胡桃木打造,是最好的雪茄储存环境。 品质:外观全金属边框、高精细KMI面板。内饰全实木酒架,体现高端专业品质感。 环保性:固态制冷使用电子芯片方式,冷端采用直冷二氧化碳热管换热器,热管采用水风直冷两用换热器,正常使用状态中“0”噪感享受。
用户价值
创新性:从目标用户出发,用设计体现用户身份价值。使用固态制冷技术,箱内运行温度、冷管温度均保持±0.1℃内,拒绝影响酒的口感和寿命;采用薄膜式温差电制冷元件,通电后直接制冷,25℃环温下运行无任何运动部件,避免因振动打乱葡萄酒的分子结构;固态制冷酒柜可安心置于客厅、书房、起居室,体验静音舒适生活; 智能除雾技术, 三层中空钢化镀膜玻璃,双效除露。 美学效果:整体钛金色外观,时尚大方;ui采用显隐显示,可触控精确调温,简洁高端;采用暗把手设计,上下直通的把手更显得整体大气。 人机工程:全滑轨式实木酒架,抽拉体验顺畅,给红酒更好的拿取体验,内部灯光若对比实现更专业储酒,减少对用户拿取红酒时眼部刺激,体贴关怀。
商业表现
卡萨帝酒柜销量常年引领中国市场,据世界权威市场调查机构欧睿国际(Euromonitor)发布的2016年全球大型家用电器品牌零售量数据显示,海尔酒柜2016年品牌零售量占全球市场的8.5%,居全球首位,这也是自2010年以来海尔酒柜连续7年蝉联全球第一。
社会影响
暂无
团队组织
海尔集团是一家全球领先的美好生活解决方案服务商。在互联网和物联网时代,海尔从传统制造企业转型为共创共赢的物联网社群生态,率先在全球创立物联网生态品牌。2017年,海尔集团实现全球营业额2419亿元,全球利税总额首次突破300亿。目前,海尔在全球拥有10大研发中心、24个工业园、108个制造工厂、66个营销中心。 海尔集团技术研发中心拥有国家级研发平台——数字家庭网络国家工程实验室、数字化家电国家重点实验室、国家家电模具工程技术研究中心、塑料模具国家地方联合工程研究中心等,中心连续十年获得国家技术中心评价第一名。布局了中国、美国、亚洲、欧洲、澳洲五大研发中心。获得国家科技进步奖17项,拥有专利19273件,拥有IEC专家席位16个,主导国家标准54项,国际标准33项。 创新设计中心成立于1994年,是中国企业成立的第一个设计中心,是首批国家级工业设计中心。每年制定海尔集团旗下六大品牌的品牌战略和产品设计战略,持续产品更新迭代,设计了天樽空调、嵌入式冰箱、双子洗衣机等一系列引领行业的颠覆性创新产品,不断提升企业的品牌美誉度和品牌影响力。近十年获得国际设计大奖150余项,其中国际设计金奖3项,国家级金奖5项,居国内家电企业获国际国内设计奖项首位。
流程方法
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项目投入
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达成情况
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Project Description
Pioneer: The industry's first solid-state refrigerated wine cabinet, constant temperature and humidity, no vibration to achieve a new wine storage solution. Practicality: The wine cabinet is designed for the storage of wine. Each layer can be individually tempered to facilitate the storage of the wine. The bottom layer is designed with cigar drawers and is made of walnut. It is the best. Cigar storage environment. Quality: Appearance full metal frame, high-definition KMI panel. The interior is full of solid wood wine racks, reflecting the high-end professional quality. Environmental protection: solid-state refrigeration uses electronic chip, cold-end adopts direct-cooling carbon dioxide heat pipe heat exchanger, and heat pipe adopts water-air direct-cooling dual-purpose heat exchanger, enjoying “0” noise in normal use state.
User Value
Aesthetic effect: Aesthetic effect: the overall titanium gold appearance, fashion and generous; ui uses the implicit display, touch-control can be precisely temperature-controlled, simple and high-end; with the hidden handle design, up and down straight makes the handle more high-end. Ergonomics: Full-slide-type solid wood wine rack, smooth drawing experience, better experience for red wine, internal lighting, if more professional wine storage, reduce eye irritation and considerate care when users take red wine.
Business Performance
Economical: Sales of Casadi wine cabinets have led the Chinese market all the year round. According to the global retail sales volume of large household appliances brands released by Euromonitor, the world's leading market research organization, Haier wine cabinets accounted for global brand sales in 2016. 8.5% of the market, ranking first in the world, this is also the seventh time for Haier wine cabinets to win the first place in the world since 2010.
Social Impact
not available
Team Structure
Haier Group is a leading global service provider of good life solutions. In the era of the Internet and the Internet of Things, Haier has transformed from a traditional manufacturing enterprise to create a win-win IoT ecological community, and is the first to create an IoT eco-brand in the world. In 2017, Haier Group achieved a global turnover of 241.9 billion yuan, and the total global revenue exceeded 30 billion for the first time. At present, Haier has 10 R&D centers, 24 industrial parks, 108 manufacturing plants and 66 marketing centers around the world. Haier Group Technology R&D Center has national-level R&D platform—National Engineering Laboratory of Digital Home Network, National Key Laboratory of Digital Home Appliances, National Home Appliance Mold Engineering Technology Research Center, and National Joint Engineering Research Center of Plastic Mold. The National Technology Center ranked first for 10 years. It has laid out five R&D centers in China, the United States, Asia, Europe and Australia. It has won 17 national scientific and technological progress awards, has 19,273 patents, has 16 IEC expert seats, 54 leading national standards, and 33 international standards. Founded in 1994, the Innovation Design Center is the first design center for Chinese companies and the first national industrial design center. Each year, we develop the brand strategy and product design strategy of the six major brands of Haier Group, continue the product update iteration, and design a series of disruptive innovative products leading to the industry, such as Tianzun air conditioner, embedded refrigerator, and Shuangzi washing machine, and a series of subversive products, constantly improve brand’s reputation and influence. In the past ten years, it has won more than 150 international design awards, including 3 international design gold awards and 5 national gold awards. Domestic appliance companies have won the first place in international and domestic design awards.
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