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米格贝奇品牌全案策划设计
Brand Design of MiG Becky
Nominated 产品 品牌全案 5372 0 2017-08-14
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Chinese / English
作品简述
米格贝奇:源于德国的幼教品牌,以幼儿逻辑思维开发为核心,同步德国最新专业课程,重点培养孩子观察、推理、生活认知、逻辑思维、语言、自然、发散想象、手眼协调、空间、专注、记忆、分类的十二大智能,养成良好习惯,让成长的过程充满乐趣。标志设计将每一个字母赋予不同的含义:Migebeiqi米格贝奇;Intelligent聪明;Grown成长;Be happy快乐;Energy活力;Care关爱;Keeping'I亘久;Young纯真;字母字形做可爱化处理,圆润饱满,如同幼儿可爱的形象;颜色处理上每一个字母采用不同的色彩,如同彩虹一般,寓意儿童丰富和多姿多彩的的校园生活,整体形象鲜明活泼而富有国际化。
Project Description
MiG Becky, a brand of infant school education from Germany, taking the development of infants’ logical thinking as a core, focuses on developing their good habits and training their 12 kinds of major intelligence like observation, reasoning, life awareness, logical thinking, language, nature, divergent imagination, hand-eye coordination, space, attention, and memory. The design of Logo is to give each letter a different meaning: ‘M’ means ‘Migebeiqi’;‘I’means ‘Intelligent’; ‘G’ means ‘Grown’; ‘B’means ‘Be happy’; ‘E’ means ‘ Energy’; ‘C’means ‘Care’; ‘K’ means ‘Keeping’; ‘Y’ means ‘Young’. And each letter has different color just like rainbow, which represents that these infants will have a rich and colorful campus life.
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