作品简述
根据甲方的要求，结合甲方运营思想和方针企业使命和价值观念、相关企业文化特征等，从品牌形象设计导入、园区导示、品牌物料导入的整体设计服务工作。
用户价值
得到了众多消费者的喜爱，包装设计作品客户接受度也比较高，产品销售火爆。
商业表现
通过市场调研与内部沟通，针对企业生产的强大优势，提出“让世界餐桌回归天然”的产品理念，同时以“让世界餐桌回归到青花碗的时候”为品牌形象的着力点，形成以青花瓷碗为主形象的标志设计，并在包装设计上延续自然理念，在厂区的环境系统上也得到了较为充分的运用。
社会影响
2015年2月，悟本设计独立完成创作。极具中国传统文化色彩的标志，不仅传达了企业的产品理念，树立了良好的企业形象，更得到了众多消费者的喜爱，也得到了同行业的好评，包装设计作品客户接受度也比较高，产品销售火爆。
团队组织
第一设计人：朱进得
其他设计者：郭飞鹏、徐志强、朱时锐
流程方法
悟本开设项目管理系统，各项目小组成员通过系统开展工作，和福记可全程参与乙方工作进度、实时沟通交流。
项目投入
设计完成时间为2014年11月，并且于2015年2月进入应用
达成情况
极具中国传统文化色彩的标志，不仅传达了企业的产品理念，树立了良好的企业形象，更得到了众多消费者的喜爱，也得到了同行业的好评，包装设计作品客户接受度也比较高，产品销售火爆。
Project Description
According to the requirements of Party A, and combining its concept of corporate operation, the corporate mission, and relevant cultural characteristics of the company, we start this brand design.
User Value
The products are popular among various consumers. With its good packaging design, the products are in good sales.
Business Performance
Through the market research and internal communication, we put forward the idea of “ let dinning return back to the nature” and “let blue-and-white bowls go back to the dining table”. Here we have this brand design with the logo of blue-and-white bowls. We also extend our concept of nature in our packaging, which is applied in environmental system of our factories.
Social Impact
In February, 2015, this design has been completed independently. As a symbol of Chinese traditional culture, this design not only conveys the concept of products, but also establishes a good corporate image, and even adored by many consumers and get good comments from other design companies. The products are popular among various consumers. With its good packaging design, the products are in good sales.
Team Structure
the first designer is Zhu Jingde
the other designers are Guo Feipeng,Xu Zhiqiang,Zhu Shirui
Flow
We have established a project management system, by which every team member of the projects carries out the work. Members of HOFUKEE can be fully involved in work and have real-time communication with them.
Project Investment
this product is completed in 2014.11,and has first been put into use in 2015.02
Project Achievements
As a symbol of Chinese traditional culture, this design not only conveys the concept of products, but also establishes a good corporate image, and even adored by many consumers and get good comments from other design companies. The products are popular among various consumers. With its good packaging design, the products are in good sales.
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