作品简述
青岛康大食品有限公司坐落于辽阔的太平洋西岸，美丽的海滨城市——青岛。公司秉承“制造营养均衡、绿色健康食品”的企业理念，围绕肉兔、肉鸡、快餐调理食品三大产业链，不断吸收和引进国内外新技术、新工艺、新装备，为世界各地的消费者提供方便即食型、安全健康型、绿色环保型和无药残、无公害、无污染等营养价值高、科技含量高、市场占有率高的绿色营养健康食品，在世界经济全球化发展中占据一席之地。
用户价值
为消费者提供安全健康型、绿色环保型、营养价值高的绿色健康食品。
商业表现
为消费者提供安全健康型、绿色环保型、营养价值高的绿色健康食品。
社会影响
为世界各地的消费者提供方便即食型、安全健康型、绿色环保型和无药残、无公害、无污染等营养价值高、科技含量高、市场占有率高的绿色营养健康食品。
团队组织
第一的设计人朱进得，其他设计者郭飞鹏、朱时锐、徐志强、李璐川
流程方法
各项目小组成员通过系统开展工作，康大食品负责人全程参与乙方工作进度、实时沟通交流。
项目投入
该项目于2014-11-20完成，并于2015-02-11投入使用
达成情况
2014年11月，悟本设计独立完成创作。之后康大食品将设计应用到实际中，尤其是包装设计，客户接受度也比较高，产品销售火爆，新的包装根据产品属性，结合全新企业形象进行设计，延续辅助图形的应用和整体色彩搭配，是康大集团企业品牌形象的实际延伸，使康大集团的企业形象得到很好的丰富和升级。
Project Description
Qingdao Kangda Food Co., Ltd is located in Qingdao, a beautiful coastal city in the West Bank of the Pacific Ocean. Adhering to the corporate philosophy of “producing nutrition-balanced, green and healthy food”, the company has continued to absorb and introduce new technologies, new processes and new equipment from home and abroad, focusing on three major industrial chains-- meat rabbits, meat chicken and fast food conditioning to provide consumers around the world with instant, green, healthy and nutritious food. It is of importance in the development of the world economy.
User Value
It provides consumers around the world with instant, green, healthy and nutritious food.
Business Performance
According to the requirements of Party A, and combining its concept of corporate operation, the corporate mission, and relevant cultural characteristics of the company, we start this brand design.
Social Impact
It provides consumers around the world with instant, green, healthy and nutritious food.
Team Structure
the major designer is JinDe. Zhu,the others are Feipeng.Guo, Shirui.Zhi, Zhiqiang.Xu, Luchuan.Li
Flow
We have established a project management system, by which every team member of the projects carries out the work. The person in charge from Kangda Food was fully involved in work and have real-time communication with them.
Project Investment
this projrct is completed in 2014.11,and has been first put into use in 2015.02
Project Achievements
In November 2014, the design was independently finished. After being put into practice, the design was adored by many consumers and get good comments from other design companies. The products are popular among various consumers. With its good packaging design, the products are in good sales.
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