作品简述
本案独创性设计高效率双向转换器,不论手柄是顺时针还是逆时针转动,螺丝批头都朝向一个方向转动,同时可按需改变转动的方向,可拧紧或松开螺丝,从而倍速提高工作效率。在双色注塑手柄材料中添加纳米级SiO2和抗静电剂,彻底改变螺丝批手柄易脏、易划伤、扭矩小、抗静电能力弱等局面,突破螺丝批发展的技术瓶颈。
用户价值
这个项目对机械结构和材料工艺做了大胆尝试和改革,有别于传统工具,使螺丝批的工作效率成倍的提高,耐用性和手感也大大加强。能够快速高效的完成工作,带来完美的用户体验。
商业表现
双向倍速棘轮螺丝批现已广泛地销往美国、加拿大和欧洲等地区。依靠巨星公司强大的销售网络,占领国际30%的市场。至今每年销售9800万元人名币左右。进一步提升了公司创新产品的口碑及旗下品牌的知名度。
社会影响
作为五金行业龙头老大的巨星公司率先改变手工具行业同质化现象严重的局面,对螺丝批进行创新开发,做产品差异化、人性化设计,用设计创造价值。此款“双向倍速棘轮螺丝批”的开发成功,在行业中树立了标杆,为同类企业指明了突破方向,引领了全球手工具行业新的潮流。
团队组织
公司副总裁担任项目指导:王伟毅。工业设计团队:陈俊,岑烨,林明丈,周智勇。结构工程师团队:李跃明,石振华,王来生,还有其他来自销售团队及市场策划团队的支持。
流程方法
此项目立项前期就以结果为导向,首先设定目标:坚持开发一款市场上新一代高效率旋具。每一个新的想法都进行3D打印测试,严格要求。尝试多种材料工艺。在团队不断的讨论和市场验证中优化产品。
项目投入
该项目从2009年立项至2012年正式开发完成,开始批量出货。期间历时3年研发周期。每次新的创意都坚持计算机模拟结合3D打印测试,研发经费达到500多万人名币。
达成情况
为了改变现有市场上螺丝批同质化的局面,特开发此项目。项目完成后,完全符合预期,工作效率成倍增加,市场接受度非常好,销量达到新的高度,引领了全球手工具行业新的潮流。
Project Description
Thanks to its creative highly efficient dual-drive mechanism, whether the handle is turned clockwise or anticlockwise, the bit will rotate in only one direction which could be switched between clockwise and anticlockwise modes as per specific requirements to tighten and loosen screws respectively, thus enhancing working efficiency. Its addition of nanometre-grade SiO2 and antistatic in bi-color injection molded handle totally eliminated conventional handles’ disadvantages like high dirt absorbency, vulnerability to scratch, low torque durability, weak antistatic ability, etc., therefore breaking through the bottleneck in the development of screwdrivers.
User Value
with active exploration and reform conducted in ratchet screwdriver’s structure and material, this type of ratchet screwdriver distinguished itself from the traditional ones by remarkably enhancing screwdrivers’ efficiency, durability and feel in hand and bringing perfect user experience.
Business Performance
the dual-drive fast ratchet screwdrivers have been sold on an extensive scale to USA, Canada, Europe and other regions, occupying 30% of global market thanks to Great Star’s powerful sales network, and achieving an annual turnover of 98 million RMB, therefore heightening the reputation of innovative products developed by the company and the awareness of the company’s own brands.
Social Impact
As the tycoon in hardware industry, who took the initiative to tackle with the homogenization in the hand tool industry, Great Star has succeeded in renovating screwdrivers through product differentiation and human-oriented design, thus substantiating design into tangible values. After the successful development of dual-drive fast ratchet screwdriver, Great Star has become a respected pacesetter in the industry by enlightening similar companies who eagerly wonder in which aspect to achieve technical breakthrough, thus blazing a trail along the new trend in global hand tool industry.
Team Structure
Under the guidance and leadership of Mr. Wang Weiyi, Great Star’s vice president, the industrial design team consisting of Chen Jun, Cen Ye, Lin Mingzhang and Zhou Zhiyong, and the product structure design team comprised of Li Yueming, Shi Zhenhua and Wang Laisheng, jointly implemented this project while getting the effective support from sales and market planning departments.
Flow
As early as in the primary stage of project establishment, the project team took initiative to set a goal oriented toward expected results: to persevere in inventing a new-generation efficient screwdriver for the market. Each new idea must be simulated with a variety of different materials for comparison by the 3D printing technology. The product underwent a gradual optimization via countless internal discussions and trial by the market.
Project Investment
An accumulative investment of 5 million RMB for R & D was made throughout the 3-year R & D cycle from the project’s establishment in 2009 to its mass-production in 2012, during which each idea’s computerized simulation must be incorporated together with 3D printing test.
Project Achievements
this project was established in order to put an end to the homogenization in the market. After its completion, this project has yielded all expected results, multiplying tool users’ efficiency, obtaining recognition by the market with its sales volume hitting a record high, thus ushering in a new trend in the global hand tool industry.
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